Shopify vs. Ascend by Wix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Shopify
Score 8.8 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$29
per month
Ascend by Wix
Score 7.6 out of 10
N/A
Ascend by Wix is an all-in-one marketing solution from web host and small business ecommerce provider Wix, supporting customer engagement, email marketing, and including CRM features.N/A
Pricing
ShopifyAscend by Wix
Editions & Modules
Shopify Lite
$9
per month
Basic Shopify
$29
per month
Shopify
$79
per month
Advanced Shopify
$299
per month
Shopify Plus
2,000
per month
No answers on this topic
Offerings
Pricing Offerings
ShopifyAscend by Wix
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
ShopifyAscend by Wix
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Shopify
7.5
131 Ratings
2% below category average
Ascend by Wix
-
Ratings
Product catalog & listings8.6131 Ratings00 Ratings
Product management7.3129 Ratings00 Ratings
Bulk product upload7.6110 Ratings00 Ratings
Branding8.4130 Ratings00 Ratings
Mobile storefront7.5126 Ratings00 Ratings
Product variations6.4123 Ratings00 Ratings
Website integration9.2124 Ratings00 Ratings
Visual customization7.5129 Ratings00 Ratings
CMS4.6105 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Shopify
8.1
125 Ratings
7% above category average
Ascend by Wix
-
Ratings
Abandoned cart recovery7.6116 Ratings00 Ratings
Checkout user experience8.5123 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Shopify
9.0
127 Ratings
8% above category average
Ascend by Wix
-
Ratings
eCommerce security9.0127 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Shopify
8.0
129 Ratings
7% above category average
Ascend by Wix
-
Ratings
Promotions & discounts7.3124 Ratings00 Ratings
Personalized recommendations8.432 Ratings00 Ratings
SEO8.5120 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Shopify
8.0
130 Ratings
3% above category average
Ascend by Wix
-
Ratings
Multi-site management6.719 Ratings00 Ratings
Order processing9.1128 Ratings00 Ratings
Inventory management8.8127 Ratings00 Ratings
Shipping8.2120 Ratings00 Ratings
Custom functionality7.2120 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Shopify
-
Ratings
Ascend by Wix
8.3
1 Ratings
8% above category average
WYSIWYG email editor00 Ratings9.01 Ratings
Dynamic content00 Ratings9.01 Ratings
Ability to test dynamic content00 Ratings8.01 Ratings
Landing pages00 Ratings8.01 Ratings
Mobile optimization00 Ratings5.01 Ratings
Email deliverability reporting00 Ratings10.01 Ratings
List management00 Ratings10.01 Ratings
Triggered drip sequences00 Ratings7.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Shopify
-
Ratings
Ascend by Wix
7.3
1 Ratings
1% above category average
Lead nurturing automation00 Ratings6.01 Ratings
Lead scoring and grading00 Ratings5.01 Ratings
Data quality management00 Ratings9.01 Ratings
Automated sales alerts and tasks00 Ratings9.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Shopify
-
Ratings
Ascend by Wix
6.0
1 Ratings
31% below category average
Calendaring00 Ratings4.01 Ratings
Event/webinar marketing00 Ratings8.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Shopify
-
Ratings
Ascend by Wix
6.5
1 Ratings
11% below category average
Social sharing and campaigns00 Ratings9.01 Ratings
Social profile integration00 Ratings4.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Shopify
-
Ratings
Ascend by Wix
8.3
1 Ratings
14% above category average
Dashboards00 Ratings8.01 Ratings
Standard reports00 Ratings9.01 Ratings
Custom reports00 Ratings8.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Shopify
-
Ratings
Ascend by Wix
8.3
1 Ratings
15% above category average
API00 Ratings7.01 Ratings
Role-based workflow & approvals00 Ratings9.01 Ratings
Customizability00 Ratings9.01 Ratings
Best Alternatives
ShopifyAscend by Wix
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ShopifyAscend by Wix
Likelihood to Recommend
9.0
(144 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.2
(15 ratings)
-
(0 ratings)
Usability
10.0
(3 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
ShopifyAscend by Wix
Likelihood to Recommend
Shopify
Shopify is a great platform for small to medium-sized businesses looking to set up an online store. It's easy to use, offers a wide range of features and integrations, and is perfect for businesses in the retail and food industry. However, large enterprise businesses with complex and custom needs may find Shopify less suitable.
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Wix
It suits a small business well, and has features for bookings that suit my consulting, plus it would suit accommodation and hospitality businesses as well with its booking system. Although I don’t need to use it, it also works for multiple employees by delegating tasks and multiple bookings. I don’t know how effective this is though, due to not using this aspect.
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Pros
Shopify
  • It is definitely easy to set up and get going. This does not take a lot of work or effort on the user end, especially if using templates.
  • Low code platform. You can. make customizations without code.
  • The integrations are diverse and increase functionality.
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Wix
  • Email automations.
  • Easy accepting sales and payment setup.
  • Professional-looking website.
  • Customer support.
Read full review
Cons
Shopify
  • The main drawback that I am facing in Shopify for a long time is that their sales analytics system is not up to mark. As I am using Shopify to run different stores for my organization it does not get updated after-sales and does not provide the right analytics about the product strength and number of sales.
  • Secondly, Shopify has different apps which are best to run the store on max strength but they are very much costly like inventory management, generating multiple discount codes, and more robust customizable editing.
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Wix
  • Including more social channels for scheduling posts.
  • More differentiated member-only subscription pages.
  • Ability to directly connect to a larger range of domains.
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Likelihood to Renew
Shopify
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
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Wix
No answers on this topic
Usability
Shopify
I think most people are able to suer Shopify that have used a computer. There are some features that take a bit longer to learn. If you are not a creative person it may be a bit more difficult to learn the website customization, but with a help guide or tutorial it will only take a few tries to understand how to work the interface
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Wix
No answers on this topic
Support Rating
Shopify
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
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Wix
No answers on this topic
Implementation Rating
Shopify
Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
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Wix
No answers on this topic
Alternatives Considered
Shopify
The old platform that I used could not help us to meet our requirements. It was not helping us properly, then I got to know about Shopify and started using it. After 1 month [of] usage of Shopify we could understand that this is the best platform [for E-commerce] to make better sales and goodwill. Shopify helped us to get a proper idea of the analytics of the website. Shopify [supports] most of the [applications] and helps us to make better results.
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Wix
I looked for a product that covered most business needs and Wix was rated highly and cost effective.
Read full review
Return on Investment
Shopify
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
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Wix
  • Enables memberships to increase email lists.
  • Great email marketing for increased interest in newsletters.
  • I’ve had to change tact to work around not enough member subscription pages.
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