TransUnion TruAudience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TransUnion TruAudience
Score 7.0 out of 10
N/A
TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.N/A
Pricing
TransUnion TruAudience
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
TransUnion TruAudience
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
TransUnion TruAudience
Considered Both Products
TransUnion TruAudience
Chose TransUnion TruAudience
We compared it with Google Tag Manager but selected it because of good features and pricing. This product works best for small organizations. Plus the pricing is also accordingly low. The product is good and works amazing for less number of team members.
Chose TransUnion TruAudience
I believe Slack does work better than Signal for PC and office-oriented teams, but found that signal was the go-to for a rapidly growing and dismantling structure like a campaign. The Mobile interface, and the use of cell phone numbers rather than emails as a form of …
Chose TransUnion TruAudience
We're currently using Signal Tag Management because Google Tag Manager wasn't as robust as it is now. It gets the job done, but we do have our challenges with editing or creating existing tags whenever there is an issue with the site. It requires a lot of time to go through …
Chose TransUnion TruAudience
We are so pleased with BrightTag that we have not evaluated any other vendors recently.
Chose TransUnion TruAudience
Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does.
Chose TransUnion TruAudience
BrightTag is the only tag management system that I have used.
Chose TransUnion TruAudience
Bright tag is already in use within our company so there was some bias there.

TagMan was a bit expensive but from what I saw, potentially worth it, especially if reporting is important. I believe they had a great global presence.
Top Pros
Top Cons
Features
TransUnion TruAudience
Security
Comparison of Security features of Product A and Product B
TransUnion TruAudience
9.0
2 Ratings
5% above category average
Role-based user permissions9.02 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
TransUnion TruAudience
8.4
2 Ratings
5% above category average
Tag library7.02 Ratings
Tag variable mapping9.02 Ratings
Ease of writing custom tags9.02 Ratings
Rules-driven tag execution9.02 Ratings
Tag performance monitoring10.02 Ratings
Page load times7.02 Ratings
Mobile app tagging7.01 Ratings
Library of JavaScript extensions9.02 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
TransUnion TruAudience
9.0
2 Ratings
8% above category average
Event tracking10.02 Ratings
Mobile event tracking9.02 Ratings
Data distribution management9.02 Ratings
Universal data layer10.02 Ratings
Automated error checking7.02 Ratings
Best Alternatives
TransUnion TruAudience
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
All AlternativesView all alternatives
User Ratings
TransUnion TruAudience
Likelihood to Recommend
7.0
(7 ratings)
Likelihood to Renew
8.2
(4 ratings)
Usability
7.0
(1 ratings)
Support Rating
5.0
(1 ratings)
User Testimonials
TransUnion TruAudience
Likelihood to Recommend
TransUnion
Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.
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Pros
TransUnion
  • Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
  • Creating the firing conditions for a tag.
  • Adding users to different groups with limited or full admin permissions.
  • If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
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Cons
TransUnion
  • Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
  • Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
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Likelihood to Renew
TransUnion
Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business
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Usability
TransUnion
Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.
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Support Rating
TransUnion
Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that
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Alternatives Considered
TransUnion
Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does
Read full review
Return on Investment
TransUnion
  • Wonderful for ensuring we meet our logistical and record-keeping requirements
  • Negative at being the best at quality-of-life options, like specific muting
  • Great at allowing a casual work environment in having chats for memes, pets, etc.
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ScreenShots