What users are saying about
11 Ratings
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Score 9.9 out of 101

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Likelihood to Recommend

Signal Tag Management

BrightTag works great for a large client like GM because it cuts down on the number of tags that have to be created and the number of times a page has to be tagged. It is also integrated with a lot of DSP's so there is a good chance that whatever DSP you are using is already integrated with BrightTag. Also the integration process is pretty simple. I have only used BrightTag with GM and I have been very satisfied with it's capabilities
Antonio McFadden profile photo

Feature Rating Comparison

Security

Signal Tag Management
7.0
Role-based user permissions
Signal Tag Management
7.0

Tag Management

Signal Tag Management
6.7
Tag library
Signal Tag Management
7.0
Tag variable mapping
Signal Tag Management
5.0
Ease of writing custom tags
Signal Tag Management
8.0
Rules-driven tag execution
Signal Tag Management
8.0
Tag performance monitoring
Signal Tag Management
7.0
Improved page load times
Signal Tag Management
5.0
Library of JavaScript extensions
Signal Tag Management
7.0

Data Management & Integrity

Signal Tag Management
7.2
Event tracking
Signal Tag Management
8.0
Mobile event tracking
Signal Tag Management
8.0
Data distribution management
Signal Tag Management
7.0
Universal data layer
Signal Tag Management
8.0
Automated error checking
Signal Tag Management
5.0

Pros

  • BrightTag's UI is very user friendly.
  • Creating, editing and setting up tags is pretty easy.
  • Tag performance (fires and unique users) information is easy to attain in the UI.
Antonio McFadden profile photo

Cons

  • We have a console debugger that alerts when a Signal tag is firing. The problem is it refers to the Signal Tag ID which is unsearchable in the Signal interface. The only way to identify the Tag ID is by clicking on each tag to access its settings.
  • Adding new elements to your dropdown list for Post Event Conditionals isn't as easy as Google Tag Manager. It requires a number of steps that aren't clearly defined in Signal's documentation.
  • Access to documentation on implementation isn't easily accessible. Forced to use the search feature which isn't that helpful OR to contact your Signal account rep.
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Likelihood to Renew

Signal Tag Management8.2
Based on 4 answers
We are deeply ingrained in BrightTag and very pleased with its performance, but there is always the possibility that another tool with features we have not considered or are even aware of may come along that makes transitioning to a new platform a worthwhile endeavor (perhaps one that integrates A/B Testing or a Personalization engine into the TMS framework)
Jason Dahlin profile photo

Alternatives Considered

We're currently using Signal Tag Management because Google Tag Manager wasn't as robust as it is now. It gets the job done, but we do have our challenges with editing or creating existing tags whenever there is an issue with the site. It requires a lot of time to go through Javascript logic coded by different suers for some of our tags.
No photo available

Return on Investment

  • Positive: Increased employee efficiency
  • Positive: Minimize internal discussions on tagging additional content
  • Negative: Requires a large LOE for onboarding other coworkers who will need to use the tool
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Pricing Details

Signal Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details