Terminus ABM Platform

Terminus ABM Platform

Terminus ABM Platform

78 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Terminus ABM Platform	Score 8.1 out of 10	Mid-Size Companies (51-1,000 employees)	Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…	N/A

Pricing

Terminus ABM Platform

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Pricing Offerings
Terminus ABM Platform
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

Required

Additional Details

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Community Pulse
	Terminus ABM Platform
Considered Both Products	Terminus ABM Platform Joseph Alleruzzo Director Chose Terminus ABM Platform I would say Terminus is easier to use and more cost effective. It is a better solution for beginners to get up and running with ABM marketing with enough runway to advance. Their customer service team is average, but there are learning tools to teach yourself. Lots of … Incentivized Helpful? JK Jack Knoesel Buisness Development Rep Chose Terminus ABM Platform I was not involved in the evaluation process, however, I have heard that [the] Terminus ABM Platform is much more robust and the information [source] is much better. Helpful? Verified User Manager Chose Terminus ABM Platform It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization … Incentivized Helpful? Kai Crow Head Of Marketing Chose Terminus ABM Platform Where Terminus ABM Platform was better than other options we evaluated: Much better quality and reach of [the] display network. More ability to tweak display network preferences and do things like contextual content targeting. Good control over ad budgets and pacing with … Incentivized Helpful? Angelica Pappas-Tindell Analytics & Digital Strategy Consultant Chose Terminus ABM Platform Intent data & ad experiences were more robust & allowed for more customizations. Also - the interface was much more difficult to navigate to gain reporting insights that are valuable. Helpful? Jim Lillig Digital Marketing Director Chose Terminus ABM Platform Price, integration an inclusion of Bombora intent data. Helpful? CO Corrina Owens Marketing Director Chose Terminus ABM Platform Terminus is competitive from not just a pricing perspective, but [its] ability to push more campaigns, through multiple channels, all through the Terminus platform. Helpful? Daniel Englebretson Director, Integrated Marketing Chose Terminus ABM Platform Terminus's professional services and support, along with its command-center approach, deliver a huge value to a ultra-lean fast moving business like Phononic. As a semiconductor startup that is rapidly growing, we need partners that can not only keep up with us, but also push … Incentivized Helpful? Justin Roodman Digital Marketing Specialist Chose Terminus ABM Platform I ran through a demo with the Triblio rep about a month ago. The platform seems to be very comparative to Terminus when it comes to the primary functionality. You can do display advertising to individuals based on company and other criteria. In talking with the Triblio rep, … Incentivized Helpful? Verified User Executive Chose Terminus ABM Platform Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more … Incentivized Helpful? Verified User Director Chose Terminus ABM Platform I do not have experience with similar products. Incentivized Helpful? Verified User Manager Chose Terminus ABM Platform None at this time. We will be researching others when renewal time comes around. Incentivized Helpful? Will Devlin VP, Marketing Chose Terminus ABM Platform We selected Terminus really before evaluating other vendors because they're local. Incentivized Helpful? Verified User Analyst Chose Terminus ABM Platform Bizible is the only tool that I've done quite a bit of research on and it seems to be more advanced and further along than Terminus. They have an integration with SFDC as well as the ability to connect to a data warehouse. Incentivized Helpful? Verified User Director Chose Terminus ABM Platform We chose Terminus because of the campaign attribution models. Many companies do target account ad targeting, but none did that plus the revenue attribution from marketing. Incentivized Helpful? Verified User Director Chose Terminus ABM Platform Engagio: their analytics platform is slightly more refined, but Terminus is rapidly catching up. It is worth just using Terminus for the cost and would be another tool to complicate the Martech stack. Triblio: for a basic program, they have too many bells and whistles that are … Incentivized Helpful? Sam Kuehnle Digital Marketing Manager Chose Terminus ABM Platform When we first went with Terminus, they had better functionality at the time and offered us a better deal. Incentivized Helpful? Zach Garrett Director, CX Programs & Communities Chose Terminus ABM Platform Sigstr is a solution for commercial teams. It allows the Customer Experience or Marketing team to manage the environment without getting IT involved. Other solutions we saw were basic IT managed solutions with no integrations or analytics. Incentivized Helpful? Rachel Green Marketing Demand Generation Manager Chose Terminus ABM Platform Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over … Incentivized Helpful? Verified User Consultant Chose Terminus ABM Platform Terminus is a lot easier to use than other tools we have used or evaluated for our ABM campaigns. Updating what we want to see and working with their team has been a great experience. They listen and seem to understand our specific industry better. They aren't looking to … Incentivized Helpful? Verified User Employee Chose Terminus ABM Platform BrightFunnel support seemed much more invested and the system looked more robust. Incentivized Helpful? Gina Mueller Director of Marketing Chose Terminus ABM Platform n/a Helpful?
Top Pros	Pro Customer success Pro Target accounts Pro Success team
Top Cons	Minus Performance metrics Minus Onboarding process Minus Major changes

Best Alternatives
	Terminus ABM Platform
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User Ratings
	Terminus ABM Platform
Likelihood to Recommend	8.1 (30 ratings)
Likelihood to Renew	9.0 (3 ratings)

User Testimonials
	Terminus ABM Platform
Likelihood to Recommend	Terminus Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs. Incentivized Verified User Anonymous Read full review
Pros	Terminus Serving account targeted ads across a wide range of display ad providers Matching account based browsing data to target lists Identifying need and interest in particular accounts with intent data Identifying anonymous web traffic on our site from target accounts Reporting on ABM activity and metrics Incentivized Kai Crow Head Of Marketing Read full review
Cons	Terminus Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products. Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform. Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them. There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product). Incentivized Justin Roodman Digital Marketing Specialist Read full review
Likelihood to Renew	Terminus Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate Incentivized Joseph Alleruzzo Director Read full review
Alternatives Considered	Terminus Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that. Incentivized Rachel Green Marketing Demand Generation Manager Read full review
Return on Investment	Terminus Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement. 900% increase in deal size after using chat with our advertising campaigns 50% higher attendance for our events when leveraging our intent data for targeting Angelica Pappas-Tindell Analytics & Digital Strategy Consultant Read full review
ScreenShots	Terminus ABM Platform Screenshots