What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
657 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 10 out of 100

ZoomInfo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
657 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

SimilarTech

1. Looking up the technologies, analytics tools, and services used by your competitors and industry leaders.2. Checking what has changed technology-wise on the website of your competitor, since you've noticed an improvement in their rankings or other website improvements. You can even set up alerts to receive emails every time a new change was made to the technology of the website you're interested in (usually your top competitors').
Anonymous | TrustRadius Reviewer

ZoomInfo

ZoomInfo is great for companies looking to add another great tool to your sales, marketing, and potentially data team's arsenal. That said, if you're looking for clients that are startups, are small businesses (less than 10M in revenue, less than 10 employees, etc.) - it may not be the best fit for now
Katie Carlson | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

SimilarTech
10.0
ZoomInfo
7.7
List quality
SimilarTech
10.0
ZoomInfo
7.6
Advanced search
SimilarTech
ZoomInfo
7.9
Identification of new leads
SimilarTech
ZoomInfo
7.8
List upload/download
SimilarTech
ZoomInfo
7.4
Ideal customer targeting
SimilarTech
ZoomInfo
7.7
Load time/data access
SimilarTech
ZoomInfo
7.9

Sales Intelligence Data Standards

SimilarTech
10.0
ZoomInfo
7.9
Contact information
SimilarTech
10.0
ZoomInfo
7.8
Company information
SimilarTech
10.0
ZoomInfo
8.1
Industry information
SimilarTech
10.0
ZoomInfo
7.8

Data Augmentation & Lead Qualification

SimilarTech
10.0
ZoomInfo
7.7
Company/business profiles
SimilarTech
10.0
ZoomInfo
8.1
Alerts and reminders
SimilarTech
10.0
ZoomInfo
7.6
Data hygiene
SimilarTech
10.0
ZoomInfo
7.2
Automatic data refresh
SimilarTech
10.0
ZoomInfo
7.4
Filters and segmentation
SimilarTech
10.0
ZoomInfo
8.1
Lead qualification process
SimilarTech
ZoomInfo
8.0
Smart lists and recommendations
SimilarTech
ZoomInfo
7.4
Salesforce integration
SimilarTech
ZoomInfo
7.9
Tags
SimilarTech
ZoomInfo
7.3

Sales Intelligence Email Features

SimilarTech
ZoomInfo
6.9
Sales email templates
SimilarTech
ZoomInfo
7.8
Append emails to records
SimilarTech
ZoomInfo
5.9

Pros

SimilarTech

  • We were considering changing a hosting provider because we were not happy with the speed of our website. So, we used SimilarTech to look up which hosting providers our competitors and some other faster websites were using, to help us make an informed choice.
  • When the company was considering a new live chat vendor, we also used SimilarTech to see what software some of the best websites on the web are using.
Anonymous | TrustRadius Reviewer

ZoomInfo

  • Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
  • Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
  • Provides information on a network of individuals to target your outreach.
Amanda Richards | TrustRadius Reviewer

Cons

SimilarTech

  • Given the tasks SimilarTech was designed for, I don't really think there are any issues with it. It's hard to think of a situation where I couldn't get the information I needed from SimilarTech.
Anonymous | TrustRadius Reviewer

ZoomInfo

  • Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
  • Often there are people who are not in ZoomInfo.
  • ZoomInfo can't import data from its website on the lower version of Salesforce.
  • The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
  • I have huge pressure to perform better because the cost is so high for this product.
Dan Sherman | TrustRadius Reviewer

Likelihood to Renew

SimilarTech

No score
No answers yet
No answers on this topic

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Alternatives Considered

SimilarTech

SimilarTech is more user-friendly and seems to have a bigger index (i.e. covers more websites) of the websites.
Anonymous | TrustRadius Reviewer

ZoomInfo

I honestly haven't used anything quite similar to ZoomInfo except for LinkedIn Sales Navigator (which seems to be the most similar thing to ZoomInfo - but it's still wildly different). I typically find relevant contacts on LinkedIn, but then to actually get their contact info, there's nothing I've ever used that is even close to ZoomInfo in terms of quality or depth of data and accuracy.
David Schwartz | TrustRadius Reviewer

Return on Investment

SimilarTech

  • Overall SimilarTech had a positive impact, as it saves a lot of time (days) when it comes to research of the competition and new up-and-coming technologies for our website.
  • Moreover, it helps to monitor updates on the websites of the industry leaders, and to keep up with tech.
Anonymous | TrustRadius Reviewer

ZoomInfo

  • I have been able to call more prospects and email them faster since I was able to find their info easily.
  • A lot of times I will spend more time than necessary trying to verify where someone works because I'm not sure of the validity of the data on ZoomInfo.
  • I have been able to grow my own territory's prospect list because I can now add phone numbers and emails in an effective manner.
Erika M. Barth | TrustRadius Reviewer

Pricing Details

SimilarTech

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

SimilarTech
10.0
ZoomInfo
8.2

Likelihood to Renew

SimilarTech
ZoomInfo
10.0

Usability

SimilarTech
ZoomInfo
9.0

Add comparison