SimilarWeb PRO vs Sprinklr Modern Research

• Traffic data: it helps understand traffic channel-wise data for all competitors, such as how many shares of paid and organic traffic are competitors getting, from display vs SEM, etc. in granular details.
• Keyword data: it helps understand which keywords to focus on for both SEO and your paid marketing.
• Market share and user segment data: it helps to plan new business categories, check your standing in your current business categories, etc.

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• Easy to use - clear interface.
• Reliable, fast.
• Clear and easy to understand metrics.

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• Sometimes, web site visit traffic is inaccurate. This is learned by gaining access to a publishers GA to verify their traffic statistics
• Would be helpful to know that if a site pays for traffic, the type of ads that are being used.
• Not all competitive site are actual similar

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• The reporting and analytics could stand to be more user-friendly. The Glossary of the different metrics in the system has many items that have no listed definition.
• With multiple users sharing a dashboard, it isn't easy to see if a filter has been changed by another user, which could skew the data in a report.
• Communicating with the Support team can be difficult when a help ticket is needed, as there is sometimes a barrier in communication -- not in language, but in regards to terminology and jargon.

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• We haven't started using paid plan yet, so we have not spent money on the tool, just time
• It didn't take much time to start using the software and it gave us some insights, so I would say we have a positive ROI

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• The ease of use allows us to accomplish more with a faster turn-around time, without a significant increase in staff.

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