Similarweb vs. Yoast

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Similarweb
Score 8.3 out of 10
N/A
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
$0
per month
Yoast
Score 8.8 out of 10
N/A
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…
$0
per year
Pricing
SimilarwebYoast
Editions & Modules
Free
$0
per month
Enterprise
Contact sales team
Premium
$99.00
Per Site
Offerings
Pricing Offerings
SimilarwebYoast
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
SimilarwebYoast
Considered Both Products
Similarweb
Chose Similarweb
SimilarWeb PRO has a lot of capability when compared to other programs. Customers have taken to SimilarWeb PRO much more rapidly because of the help and coaching provided by the specialized account management and client success teams. Analyzing rivals reveals patterns in the …
Yoast

No answer on this topic

Top Pros
Top Cons
Features
SimilarwebYoast
SEO
Comparison of SEO features of Product A and Product B
Similarweb
7.3
11 Ratings
0% above category average
Yoast
7.2
59 Ratings
8% below category average
Keyword analysis7.111 Ratings9.649 Ratings
SERP ranking tracking6.78 Ratings5.618 Ratings
Competitive analysis8.110 Ratings6.823 Ratings
Backlink management00 Ratings7.432 Ratings
Page grader00 Ratings9.253 Ratings
Site audit / diagnostics00 Ratings7.040 Ratings
Site recommendations00 Ratings9.642 Ratings
Task management00 Ratings2.421 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Similarweb
6.7
7 Ratings
18% below category average
Yoast
-
Ratings
Contact information5.94 Ratings00 Ratings
Company information6.56 Ratings00 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
Similarweb
5.4
9 Ratings
1% above category average
Yoast
-
Ratings
Industry-Specific Information5.67 Ratings00 Ratings
Independent Research Access5.94 Ratings00 Ratings
Macroeconomic News4.75 Ratings00 Ratings
Search Tools6.98 Ratings00 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Similarweb
6.9
12 Ratings
0% above category average
Yoast
-
Ratings
Competitor Research7.612 Ratings00 Ratings
Consumer Feedback5.94 Ratings00 Ratings
Competitor alerts6.57 Ratings00 Ratings
Market Insights and Reports7.54 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Similarweb
-
Ratings
Yoast
7.8
50 Ratings
3% above category average
Local SEO00 Ratings9.739 Ratings
Social SEO00 Ratings8.540 Ratings
Mobile SEO00 Ratings8.340 Ratings
Global SEO00 Ratings4.833 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Similarweb
-
Ratings
Yoast
9.0
46 Ratings
7% above category average
Multi-domain support00 Ratings8.319 Ratings
Integration with web analytics tools00 Ratings9.742 Ratings
Best Alternatives
SimilarwebYoast
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SimilarwebYoast
Likelihood to Recommend
8.2
(116 ratings)
9.6
(59 ratings)
Likelihood to Renew
9.1
(1 ratings)
10.0
(1 ratings)
Usability
7.3
(2 ratings)
10.0
(1 ratings)
Support Rating
6.8
(4 ratings)
7.7
(19 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
SimilarwebYoast
Likelihood to Recommend
Similarweb LTD
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
Read full review
yoast.com
Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
Read full review
Pros
Similarweb LTD
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
Read full review
yoast.com
  • Evaluate the SEO score of any given page's content.
  • Makes it simple to manage the title and description for a page (what shows up on Google search results).
  • Boils down complicated topics such as canonical URLs for non-technical users.
  • Easy explanations for any and all options, including why to use or not use an option.
Read full review
Cons
Similarweb LTD
  • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
  • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
Read full review
yoast.com
  • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
  • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
  • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
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Likelihood to Renew
Similarweb LTD
I use it every single day and its essential to succeeding in my role
Read full review
yoast.com
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
Read full review
Usability
Similarweb LTD
This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.
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yoast.com
All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
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Support Rating
Similarweb LTD
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
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yoast.com
There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
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Implementation Rating
Similarweb LTD
We liked it, things can always be better
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yoast.com
No answers on this topic
Alternatives Considered
Similarweb LTD
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
Read full review
yoast.com
This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
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Return on Investment
Similarweb LTD
  • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
  • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
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yoast.com
  • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
  • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
  • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
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