Similarweb vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Similarweb
Score 8.3 out of 10
N/A
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
$0
per month
ZoomInfo Sales
Score 8.1 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
SimilarwebZoomInfo Sales
Editions & Modules
Free
$0
per month
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
SimilarwebZoomInfo Sales
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
SimilarwebZoomInfo Sales
Considered Both Products
Similarweb
ZoomInfo Sales
Chose ZoomInfo Sales
We have used Datanyze in the past. ZoomInfo acquired Datanyze over a year ago, and the transition hasn't been easy but is happening, and together with ZoomInfo's team, we're trying to find the best solution for our use-cases. Overall data is accurate, but sometimes it's missing.
Chose ZoomInfo Sales
We were looking for a solution and ZoomInfo looked like a great one. As we rebranded and moved up-stream into different verticals - having the data helps to start getting into relationship building rather than data entry, data hygiene, etc. Unsure of the other tech we were …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
SimilarwebZoomInfo Sales
SEO
Comparison of SEO features of Product A and Product B
Similarweb
7.3
11 Ratings
0% above category average
ZoomInfo Sales
-
Ratings
Keyword analysis7.111 Ratings00 Ratings
SERP ranking tracking6.78 Ratings00 Ratings
Competitive analysis8.110 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Similarweb
6.7
7 Ratings
18% below category average
ZoomInfo Sales
7.5
651 Ratings
0% below category average
Contact information5.94 Ratings7.2650 Ratings
Company information6.56 Ratings7.7646 Ratings
Industry information00 Ratings7.7621 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
Similarweb
5.4
9 Ratings
1% above category average
ZoomInfo Sales
-
Ratings
Industry-Specific Information5.67 Ratings00 Ratings
Independent Research Access5.94 Ratings00 Ratings
Macroeconomic News4.75 Ratings00 Ratings
Search Tools6.98 Ratings00 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Similarweb
6.9
12 Ratings
0% above category average
ZoomInfo Sales
-
Ratings
Competitor Research7.612 Ratings00 Ratings
Consumer Feedback5.94 Ratings00 Ratings
Competitor alerts6.57 Ratings00 Ratings
Market Insights and Reports7.54 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Similarweb
-
Ratings
ZoomInfo Sales
7.6
657 Ratings
0% above category average
Advanced search00 Ratings7.8650 Ratings
Identification of new leads00 Ratings7.7612 Ratings
List quality00 Ratings7.1638 Ratings
List upload/download00 Ratings7.9601 Ratings
Ideal customer targeting00 Ratings7.6605 Ratings
Load time/data access00 Ratings7.9628 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Similarweb
-
Ratings
ZoomInfo Sales
7.4
637 Ratings
0% above category average
Lead qualification process00 Ratings8.052 Ratings
Smart lists and recommendations00 Ratings7.452 Ratings
Salesforce integration00 Ratings8.1433 Ratings
Company/business profiles00 Ratings7.5605 Ratings
Alerts and reminders00 Ratings7.3406 Ratings
Data hygiene00 Ratings6.5575 Ratings
Automatic data refresh00 Ratings6.7494 Ratings
Tags00 Ratings7.3431 Ratings
Filters and segmentation00 Ratings7.8584 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Similarweb
-
Ratings
ZoomInfo Sales
6.3
209 Ratings
18% below category average
Sales email templates00 Ratings6.6206 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
SimilarwebZoomInfo Sales
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Sprinklr Insights
Sprinklr Insights
Score 8.9 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SimilarwebZoomInfo Sales
Likelihood to Recommend
8.2
(116 ratings)
8.0
(678 ratings)
Likelihood to Renew
9.1
(1 ratings)
7.5
(16 ratings)
Usability
7.3
(2 ratings)
8.7
(4 ratings)
Support Rating
6.8
(4 ratings)
8.0
(3 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
6.9
(46 ratings)
User Testimonials
SimilarwebZoomInfo Sales
Likelihood to Recommend
Similarweb LTD
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
Read full review
ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
Read full review
Pros
Similarweb LTD
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
Similarweb LTD
  • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
  • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
Read full review
Likelihood to Renew
Similarweb LTD
I use it every single day and its essential to succeeding in my role
Read full review
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
Similarweb LTD
This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.
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ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
Read full review
Support Rating
Similarweb LTD
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
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ZoomInfo
I would give it a higher rating but they keep changing our account managers.
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Implementation Rating
Similarweb LTD
We liked it, things can always be better
Read full review
ZoomInfo
No answers on this topic
Alternatives Considered
Similarweb LTD
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
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ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
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Return on Investment
Similarweb LTD
  • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
  • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
Read full review
ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
Read full review
ScreenShots