Foundry ABM vs. Simpli.fi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Foundry ABM
Score 8.5 out of 10
N/A
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
Simpli.fi
Score 6.0 out of 10
Mid-Size Companies (51-1,000 employees)
Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).N/A
Pricing
Foundry ABMSimpli.fi
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Foundry ABMSimpli.fi
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Foundry ABMSimpli.fi
Engagement
Comparison of Engagement features of Product A and Product B
Foundry ABM
7.5
1 Ratings
8% below category average
Simpli.fi
-
Ratings
Automated routing and prioritization8.21 Ratings00 Ratings
Customer interaction histories7.31 Ratings00 Ratings
Syndicated content7.31 Ratings00 Ratings
Personalization7.31 Ratings00 Ratings
Engagement data tracking7.31 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Foundry ABM
7.5
10 Ratings
5% below category average
Simpli.fi
-
Ratings
Ad campaign creation7.610 Ratings00 Ratings
Display advertising7.910 Ratings00 Ratings
Contextual advertising6.41 Ratings00 Ratings
Social advertising6.41 Ratings00 Ratings
Ad reporting and analytics7.31 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Foundry ABM
7.0
1 Ratings
12% below category average
Simpli.fi
-
Ratings
Standard visitor segmentation8.21 Ratings00 Ratings
Behavioral visitor segmentation6.41 Ratings00 Ratings
ABM sales intelligence6.41 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Foundry ABM
7.3
1 Ratings
7% below category average
Simpli.fi
-
Ratings
3rd party intent signals7.31 Ratings00 Ratings
Downstream intent signals7.31 Ratings00 Ratings
Account identification7.31 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Foundry ABM
8.2
1 Ratings
3% below category average
Simpli.fi
-
Ratings
Automated workflow & orchestration8.21 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Foundry ABM
-
Ratings
Simpli.fi
5.8
2 Ratings
24% below category average
Data Transfer00 Ratings3.72 Ratings
DSP integration00 Ratings8.01 Ratings
Best Alternatives
Foundry ABMSimpli.fi
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Leadfeeder
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Score 7.2 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
LeanData
LeanData
Score 9.7 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
Foundry ABMSimpli.fi
Likelihood to Recommend
8.5
(48 ratings)
1.9
(3 ratings)
Likelihood to Renew
9.5
(4 ratings)
-
(0 ratings)
Usability
8.6
(3 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.2
(40 ratings)
-
(0 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.6
(2 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Foundry ABMSimpli.fi
Likelihood to Recommend
Foundry ABM
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
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Simpli.fi
If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them. I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them. If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
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Pros
Foundry ABM
  • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
  • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
  • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
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Simpli.fi
  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
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Cons
Foundry ABM
  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
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Simpli.fi
  • The approaches are not easily understood by our sales reps.
  • The reporting platform is pretty basic. The new platform is still in beta version.
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Likelihood to Renew
Foundry ABM
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
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Simpli.fi
No answers on this topic
Usability
Foundry ABM
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
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Simpli.fi
No answers on this topic
Reliability and Availability
Foundry ABM
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
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Simpli.fi
No answers on this topic
Performance
Foundry ABM
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
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Simpli.fi
No answers on this topic
Support Rating
Foundry ABM
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
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Simpli.fi
No answers on this topic
Online Training
Foundry ABM
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
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Simpli.fi
No answers on this topic
Implementation Rating
Foundry ABM
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
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Simpli.fi
No answers on this topic
Alternatives Considered
Foundry ABM
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
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Simpli.fi
We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
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Scalability
Foundry ABM
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
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Simpli.fi
No answers on this topic
Return on Investment
Foundry ABM
  • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
  • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
  • There have been no negative impacts to ROI from Triblio.
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Simpli.fi
  • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
  • The lack of a customer-facing dashboard is a weakness.
  • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
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