What users are saying about
11 Ratings
44 Ratings
11 Ratings
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Score 5.3 out of 100
44 Ratings
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Score 6.7 out of 100

Likelihood to Recommend

Simplify360

To talk directly to the Simplify 360 management and take a call post that. One of the key aspects of investing in any enterprise software is how easy the implementation is and how much support that a company can get in the early implementation process. We have had a quick ramp up learning the tool and had constant interactions with the team at Simplify to better understand and manage issues or get questions answered
Nishad Ramachandran | TrustRadius Reviewer

Social Studio

If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Jeremy Cowles | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Simplify360
Social Studio
8.3
Boolean keyword searches
Simplify360
Social Studio
6.8
Filtering out noise/spam
Simplify360
Social Studio
7.0
Sentiment analysis
Simplify360
Social Studio
9.7
Broad channel coverage
Simplify360
Social Studio
9.7

Publishing

Simplify360
Social Studio
8.4
Content planning and scheduling
Simplify360
Social Studio
9.8
Audience targeting
Simplify360
Social Studio
7.9
Content optimization
Simplify360
Social Studio
7.8
Workflow management
Simplify360
Social Studio
8.0

Engagement

Simplify360
Social Studio
7.5
Automated routing and prioritization
Simplify360
Social Studio
9.6
Customer interaction histories
Simplify360
Social Studio
9.7
Bulk actions
Simplify360
Social Studio
3.3

Marketing

Simplify360
Social Studio
5.5
Lead generation
Simplify360
Social Studio
5.1
Content marketing
Simplify360
Social Studio
5.1
Paid media management
Simplify360
Social Studio
5.9
Campaigns and promotions
Simplify360
Social Studio
6.0

Channel coverage/integration

Simplify360
Social Studio
8.0
Twitter
Simplify360
Social Studio
8.9
Facebook
Simplify360
Social Studio
9.8
LinkedIn
Simplify360
Social Studio
9.8
Google+
Simplify360
Social Studio
6.8
Instagram
Simplify360
Social Studio
7.8
Pinterest
Simplify360
Social Studio
6.5
YouTube
Simplify360
Social Studio
6.7

Reporting/analytics

Simplify360
Social Studio
8.4
Campaign success analytics
Simplify360
Social Studio
8.7
Real-time tracking
Simplify360
Social Studio
6.9
Competitor analysis
Simplify360
Social Studio
9.5

Account management

Simplify360
Social Studio
9.3
Role-based user permissions & privileges
Simplify360
Social Studio
9.0
Mobile access
Simplify360
Social Studio
9.6

Pros

Simplify360

  • BeFirst publishes to multiple social channels for clients. The publishing module makes publishing very easy and effective.
  • Workflow allows our team to handle customer service requests and brand management issues very quickly to maintain a company's reputation.
  • The ease of set up in the listening module, makes brand reputation very effective.
  • The platform does offer platform provide sentiment analysis, and it works great. The team has found that is very easy to keep up conversations and answer customer for clients or forward the infomation to said client.
Tom Ski (Social Media Marketing  Specialist) | TrustRadius Reviewer

Social Studio

  • Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
  • Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
  • Publishing - scheduling, drafting, tracking brand owned social posts.
Anonymous | TrustRadius Reviewer

Cons

Simplify360

  • I will like to see some improvement in the intuitiveness of the system. There are some great features hidden behind the curtains.
Sneh Sharma | TrustRadius Reviewer

Social Studio

  • Some channels not supported yet (Instagram for example) and content from Facebook events is not captured
  • Customisable, and exportable reports still not available in the analyze component of Social Studio - some reporting still needs to be done in Radian6
  • Can't tag people in responses, or tag people/pages in posts for Facebook yet (this means we still schedule some content direct to FB if this is needed)
Nicole Swanson | TrustRadius Reviewer

Likelihood to Renew

Simplify360

Simplify360 8.8
Based on 6 answers
We have a great relationship with the Simplify team and anyone in our team is able to reach out to them and get answers to questions is a wonderful benefit of working with them. Also we have collaborated with the team to enhance the product, which again is a very welcome gesture from a company that sells a product that helps enterprises listen in to people and support them.
Nishad Ramachandran | TrustRadius Reviewer

Social Studio

Social Studio 8.5
Based on 3 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson | TrustRadius Reviewer

Usability

Simplify360

No score
No answers yet
No answers on this topic

Social Studio

Social Studio 9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson | TrustRadius Reviewer

Support Rating

Simplify360

Simplify360 9.1
Based on 1 answer
No answer on this topic is available.

Social Studio

Social Studio 9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson | TrustRadius Reviewer

Alternatives Considered

Simplify360

In side by side analysis, Simplify 360 was much easier to set up teams, work flow and the brand monitoring was quite a bit more accurate
Tom Ski (Social Media Marketing  Specialist) | TrustRadius Reviewer

Social Studio

We chose to use Social Studio when it was still called Radian6, before the acquisition by Salesforce. The product was really realiable and full of features that, at that time, were suitable for our purposes. At the time there were practically no competitors for size and functionality.
Andrea Casano | TrustRadius Reviewer

Return on Investment

Simplify360

  • Reduction of weekly and monthly report building time by over 70%
  • Lead generation increased by over 30%.
  • Online brand negativity neutralized by over 80%.
Anonymous | TrustRadius Reviewer

Social Studio

  • We were able to benchmark high-level metrics (i.e. Share of Voice) against our competitors YoY.
  • While it was difficult and time-consuming, I was able to create reports using the data pulled in from Social Studio.
  • There were other tools for comparable prices that had more advanced analytics that would have saved time/money had we been using them (Crimson Hexagon).
Jimmy Mack | TrustRadius Reviewer

Pricing Details

Simplify360

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Simplify360
8.9
Social Studio
8.8

Likelihood to Renew

Simplify360
8.8
Social Studio
8.5

Usability

Simplify360
Social Studio
9.0

Support Rating

Simplify360
9.1
Social Studio
9.0

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