Simply Measured (discontinued) vs. Sysomos, now part of Meltwater

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Simply Measured (discontinued)
Score 7.2 out of 10
N/A
Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.
$89
per month per user
Sysomos, now part of Meltwater
Score 8.3 out of 10
N/A
Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.
$1,000
per month
Pricing
Simply Measured (discontinued)Sysomos, now part of Meltwater
Editions & Modules
Standard
$89
per month per user
Professional
$149
per month per user
Advanced
$249
per month per user
Sysomos
$1,000.00
per month
Offerings
Pricing Offerings
Simply Measured (discontinued)Sysomos, now part of Meltwater
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.
More Pricing Information
Community Pulse
Simply Measured (discontinued)Sysomos, now part of Meltwater
Top Pros
Top Cons
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Simply Measured (discontinued)Sysomos, now part of Meltwater
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Score 9.3 out of 10
Mention
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Score 9.4 out of 10
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Social Suite by Reputation.com
Score 9.3 out of 10
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Social Suite by Reputation.com
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User Ratings
Simply Measured (discontinued)Sysomos, now part of Meltwater
Likelihood to Recommend
7.5
(13 ratings)
7.0
(46 ratings)
Likelihood to Renew
9.2
(7 ratings)
6.8
(28 ratings)
Usability
7.0
(1 ratings)
9.0
(6 ratings)
Availability
-
(0 ratings)
8.2
(5 ratings)
Performance
-
(0 ratings)
8.5
(5 ratings)
Support Rating
10.0
(2 ratings)
2.0
(8 ratings)
In-Person Training
8.0
(1 ratings)
9.6
(2 ratings)
Online Training
6.0
(1 ratings)
8.0
(5 ratings)
Implementation Rating
8.0
(1 ratings)
10.0
(8 ratings)
User Testimonials
Simply Measured (discontinued)Sysomos, now part of Meltwater
Likelihood to Recommend
Discontinued Products
When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?
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Discontinued Products
Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload
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Pros
Discontinued Products
  • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
  • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
  • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
  • Key insights generated in the dashboard page help add fast context for performance.
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Discontinued Products
  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
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Cons
Discontinued Products
  • While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
  • Not a super user friendly interface. I found it to be a bit clunky and dated looking.
  • While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
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Discontinued Products
  • It does not provide a visual for volume over time.
  • The visuals aren't excellent, and would require an export to create better looking graphics.
  • The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.
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Likelihood to Renew
Discontinued Products
For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
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Discontinued Products
There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
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Usability
Discontinued Products
The interface is very simple and organized around the core elements of the platform : the reports.
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Discontinued Products
The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
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Reliability and Availability
Discontinued Products
No answers on this topic
Discontinued Products
Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.
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Performance
Discontinued Products
No answers on this topic
Discontinued Products
This has not been an issue. It is actually beating TweetDeck when we are tagged within a post that TweetDeck is monitoring.
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Support Rating
Discontinued Products
Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
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Discontinued Products
Unfortunately, we have not had a great experience with customer support from Klear. In the sales process, they were very responsive and helpful, but when onboarded, it definitely changed. We are based in the US and our customer service rep is based in Israel, meaning our work hours barely overlap. Oftentimes we're waiting 24+ hours for a response, and when it's a time-sensitive issue (like the platform not pulling in Instagram Story data) we want it to be resolved as quickly as possible. Klear also has a chat feature for more immediate help, but we've experienced a similar situation there where it takes 12+ hours to get a response and it's usually from our customer service rep. Our rep is very nice, but also doesn't seem very knowledgeable about the platform, and usually can't provide an immediate answer to a question we ask and has to "check with her team."
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Online Training
Discontinued Products
No answers on this topic
Discontinued Products
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
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Implementation Rating
Discontinued Products
Very good implementation.
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Discontinued Products
Implementation was so easy I dont even remember it!
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Alternatives Considered
Discontinued Products
Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.
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Discontinued Products
We've used Sprout Social & Hootsuite in the past -- and they all stack up pretty evenly. Sysomos has the same features as Sprout or Hootsuite, except their reports and analytics are a little more detailed. Hootsuite has a better social media management software and dashboard though
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Return on Investment
Discontinued Products
  • Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
  • Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?
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Discontinued Products
  • Lowered costs and overhead when Expion got introduced as we now use one centralized solution for all of our social media work
  • We can finally calculate ROI with ease and understand our campaign performance through proper tracking and analytics
  • Competition tracking was never easier
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ScreenShots

Sysomos, now part of Meltwater Screenshots

Screenshot of TOP CONTENT: See the best performing content from all your social media channels in one view plus compare it against your competitors’ pages.Screenshot of FAN MODERATION: Sysomos Expion makes it easy to know who to speak to, when to engage in conversation and can even be integrated with customer care centers.Screenshot of PUBLISH: Easily plan, schedule and publish content from a simple drag-and-drop calendar with workflow that’s easy to track and review.Screenshot of OPTIMIZE PAID ADS: Optimize paid ads with smarter analytics and trending triggers so you can better understand how organic and paid content are working together.Screenshot of DYNAMIC DASHBOARDS: Powerful marketing analytics shows that it’s not just about creating a report or crunching some numbers - but about telling a story.  You’ll discover patterns, breakouts, and trends in real time to capitalize on opportunities.