Nielsen Marketing Mix Modeling vs. Singular

Nielsen Marketing Mix Modeling

Nielsen Marketing Mix Modeling

2 Reviews and Ratings

Singular

11 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Nielsen Marketing Mix Modeling	Score 1.0 out of 10	N/A	Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.	N/A
Singular	Score 9.2 out of 10	N/A	Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.	N/A

Pricing

Nielsen Marketing Mix Modeling

Singular

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Nielsen Marketing Mix Modeling	Singular
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Nielsen Marketing Mix Modeling	Singular
Top Pros	No answers on this topic	Pro Data integrity Pro Biggest challenges Pro Reporting and analysis
Top Cons	Minus Touch points	Minus Good enough Minus Cross device Minus Attribution models

Best Alternatives
	Nielsen Marketing Mix Modeling	Singular
Small Businesses	Firebase Score 8.4 out of 10	TapClicks Score 9.2 out of 10
Medium-sized Companies	Firebase Score 8.4 out of 10	TapClicks Score 9.2 out of 10
Enterprises	AppsFlyer Score 8.0 out of 10	Alteryx Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Nielsen Marketing Mix Modeling	Singular
Likelihood to Recommend	1.0 (1 ratings)	8.5 (3 ratings)
Support Rating	- (0 ratings)	8.0 (2 ratings)

User Testimonials
	Nielsen Marketing Mix Modeling	Singular
Likelihood to Recommend	Nielsen Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Singular Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports. Incentivized Amos Adler Director of Marketing Read full review
Pros	Nielsen Access to FB impressions. TapAd device graph for stitching device ids to web cookies. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Singular Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most. Tracking the user journey right from the click to purchase. Incentivized Verified User Anonymous Read full review
Cons	Nielsen Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Singular Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently. Ability to toggle advanced attribution models: first-last touch, time decay, etc. Comprehensive deep linking solution (similar to Branch). Incentivized Verified User Anonymous Read full review
Support Rating	Nielsen No answers on this topic	Singular When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself. Incentivized Amos Adler Director of Marketing Read full review
Alternatives Considered	Nielsen VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Singular As this is my first job after completing my graduation, therefore I do not have any prior experience of working with corporates and organizations. Hence I have only used Singular (formerly Apsalar). Incentivized Verified User Anonymous Read full review
Return on Investment	Nielsen We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Singular Reduced time to manage reporting on a daily basis—going from weekly reporting to daily cadence. Ability to manage and optimize creative performance, allowing us to test and react to performance quickly. Reduced error rate (and therefore troubleshooting) of reporting. Incentivized Verified User Anonymous Read full review
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