Optimizely Content Marketing Platform vs. Skyword

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Content Marketing Platform
Score 8.6 out of 10
N/A
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.N/A
Skyword
Score 9.4 out of 10
Enterprise companies (1,001+ employees)
The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable…N/A
Pricing
Optimizely Content Marketing PlatformSkyword
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Optimizely Content Marketing PlatformSkyword
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional Details
More Pricing Information
Community Pulse
Optimizely Content Marketing PlatformSkyword
Considered Both Products
Optimizely Content Marketing Platform

No answer on this topic

Skyword
Chose Skyword
SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, …
Top Pros
Top Cons
Features
Optimizely Content Marketing PlatformSkyword
Content Creation
Comparison of Content Creation features of Product A and Product B
Optimizely Content Marketing Platform
8.4
20 Ratings
5% above category average
Skyword
-
Ratings
Ideation7.815 Ratings00 Ratings
Approval workflows8.917 Ratings00 Ratings
Content collaboration9.517 Ratings00 Ratings
Content calendar7.816 Ratings00 Ratings
Network for content licensing/production8.011 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Optimizely Content Marketing Platform
7.9
20 Ratings
2% below category average
Skyword
8.2
3 Ratings
1% above category average
Content hub9.013 Ratings8.53 Ratings
Forms / Gated content3.01 Ratings00 Ratings
Embedded CTAs8.911 Ratings00 Ratings
Content distribution8.815 Ratings8.53 Ratings
Content promotion8.610 Ratings7.52 Ratings
Content automation8.914 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Optimizely Content Marketing Platform
8.0
17 Ratings
3% above category average
Skyword
8.5
3 Ratings
9% above category average
Audience profiling and targeting8.23 Ratings00 Ratings
Closed-loop tracking and reporting7.211 Ratings8.03 Ratings
Content performance analytics7.115 Ratings9.03 Ratings
Campaign optimization dashboard8.712 Ratings00 Ratings
Competitive analytics8.77 Ratings00 Ratings
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Optimizely Content Marketing PlatformSkyword
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User Ratings
Optimizely Content Marketing PlatformSkyword
Likelihood to Recommend
8.6
(22 ratings)
8.7
(4 ratings)
Usability
8.3
(17 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Optimizely Content Marketing PlatformSkyword
Likelihood to Recommend
Optimizely
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
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Skyword, Inc
It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access. It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.
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Pros
Optimizely
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
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Skyword, Inc
  • Creating a lot of content quickly and efficiently
  • Identifying new and important topics and content areas to explore
  • Providing timely and helpful account service
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Cons
Optimizely
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
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Skyword, Inc
  • No current cons or issues with their services and platform.
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Usability
Optimizely
Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
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Skyword, Inc
No answers on this topic
Support Rating
Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
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Skyword, Inc
Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
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Alternatives Considered
Optimizely
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
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Skyword, Inc
SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
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Return on Investment
Optimizely
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
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Skyword, Inc
  • High quality leads that increased our bottom line
  • Increased awareness and engagement with our social and digital activities
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ScreenShots

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars: Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.

Skyword Screenshots

Screenshot of Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Screenshot of Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Screenshot of Search our network of vetted contributors and influencers by location, language, expertise, Klout score, and more.Screenshot of Robust content analytics are available within the Skyword Platform.Screenshot of Streamline your video review process with time-stamped comments.Screenshot of The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.