Criteo vs. Smaato

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Criteo
Score 8.5 out of 10
N/A
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers. The solution enables users to…
$1
per month
Smaato
Score 8.9 out of 10
N/A
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A
Pricing
CriteoSmaato
Editions & Modules
Basic
$1
per month
No answers on this topic
Offerings
Pricing Offerings
CriteoSmaato
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on a CPC model and is dependent on traffic generated to a site
More Pricing Information
Community Pulse
CriteoSmaato
Considered Both Products
Criteo
Chose Criteo
InMobi and Smaato have more inventory but do not have the technology applied to that inventory. Whereas Marketing Solutions by Criteo puts the focus mainly on the audience and the users, Smaato and InMobi are more focused on the publishers and the placement. For e-commerce …
Smaato

No answer on this topic

Top Pros
Top Cons
Best Alternatives
CriteoSmaato
Small Businesses

No answers on this topic

Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies

No answers on this topic

The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises

No answers on this topic

Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CriteoSmaato
Likelihood to Recommend
8.5
(58 ratings)
7.0
(2 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
8.0
(12 ratings)
8.0
(1 ratings)
Support Rating
8.5
(12 ratings)
7.0
(1 ratings)
User Testimonials
CriteoSmaato
Likelihood to Recommend
Criteo
Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
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Verve Group
Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
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Pros
Criteo
  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
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Verve Group
  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
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Cons
Criteo
  • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
  • I wish there were more targeting features other than retargeting. Would love to target based on interests.
  • Video features are limited. Would love to see new products here.
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Verve Group
  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.
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Likelihood to Renew
Criteo
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
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Verve Group
No answers on this topic
Usability
Criteo
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
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Verve Group
Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
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Support Rating
Criteo
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
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Verve Group
Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
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Alternatives Considered
Criteo
Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
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Verve Group
With over 20 demand partners in our stack, Smaato is in the top 5
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Return on Investment
Criteo
  • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
  • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
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Verve Group
  • Increased overall revenue
  • Strong demand pool
  • Easy reporting
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ScreenShots

Criteo Screenshots

Screenshot of CriteoDynamic Retargeting banner