Smaato vs. Yahoo DSP
Smaato vs. Yahoo DSP
Product | Rating | Most Used By | Product Summary | Starting Price |
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Smaato | N/A | Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition. | N/A | |
Yahoo DSP | N/A | Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools. | N/A |
Smaato | Yahoo DSP | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Smaato | Yahoo DSP | |
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Top Pros | ||
Top Cons |
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Smaato | Yahoo DSP | |
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Small Businesses | Google Ad Manager Score 8.6 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Smaato | Yahoo DSP | |
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Likelihood to Recommend | 7.0 (2 ratings) | 7.3 (10 ratings) |
Usability | 8.0 (1 ratings) | - (0 ratings) |
Support Rating | 7.0 (1 ratings) | - (0 ratings) |
Smaato | Yahoo DSP | |
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Likelihood to Recommend | Verve Group | Yahoo (Verizon Media) |
Pros | Verve Group | Yahoo (Verizon Media) |
Cons | Verve Group | Yahoo (Verizon Media) |
Usability | Verve Group | Yahoo (Verizon Media) No answers on this topic |
Support Rating | Verve Group | Yahoo (Verizon Media) No answers on this topic |
Alternatives Considered | Verve Group | Yahoo (Verizon Media) |
Return on Investment | Verve Group | Yahoo (Verizon Media) |
ScreenShots |