Likelihood to Recommend We believe that our employees’ personal growth is key to our business success. They are passionate experts who are eager to grow as professionals and share their knowledge. We were looking for a solution that would help us support their thought leadership and personal branding efforts. Smarp was the answer — a place where our employees could start engaging conversations around the company’s milestones and the latest industry news. For us, it is extremely important to encourage our employees to share their stories and what it’s like to work at Swarovski in their own words. We didn’t want to limit our communication efforts to the messages we share through the official Swarovski communication channels. As mentioned earlier, one of our top priorities at Swarovski is to empower our employees and support their personal growth. It is important for us to enable them to contribute to the development of our employer brand. We wanted to make sure that the content our employees receive in their personal news feeds resonates with their expertise and interest. By offering a wide range of topics and letting our employees decide which ones they want to follow, we make sure that we share the right content with them — the content they want to consume
Diana Macovei Senior Manager Global Employer Brand, Social Media and Communications
Read full review Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process,
Sprinklr is too robust and costly for that.
Read full review Pros Ease of use Ease of setup Channel segmentation Detailed analytics Read full review Great personal attention from our account executive. They tried their best to coach and onboarding. Sprinklr is really user friendly. The navigation is intuitive and simple to learn. Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there. Read full review Cons Pricing can be reduced per user. Diana Macovei Senior Manager Global Employer Brand, Social Media and Communications
Read full review It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn! Read full review Likelihood to Renew It's a solid tool and embraced by the people who are using it.
Diana Macovei Senior Manager Global Employer Brand, Social Media and Communications
Read full review Usability very easy to use, available on PC or mobile
Diana Macovei Senior Manager Global Employer Brand, Social Media and Communications
Read full review Support Rating Very responsive support team, also taking into consideration feedback on how to improve the platform
Diana Macovei Senior Manager Global Employer Brand, Social Media and Communications
Read full review We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Read full review Online Training Great support from the Account Manager on onboarding new users and explaining how the tool works.
Diana Macovei Senior Manager Global Employer Brand, Social Media and Communications
Read full review Implementation Rating Fast and smooth implementation, all aspects were clarified and solved in real time
Diana Macovei Senior Manager Global Employer Brand, Social Media and Communications
Read full review Alternatives Considered Smarp is a cheaper and easier solution to implement than
Sociabble .
Sociabble provides a more robust and customizable platform that can be more tailored to your team but can be significantly harder for teams to adopt. Since one of the primary reasons we utilize Smarp is to make social sharing easy for users who would otherwise not do so, ease of adoption is a critical differentiator in Smarp’s favor. However, there are certainly use cases where a more robust platform like
Sociabble would make more sense for a company.
Read full review We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if
Brandwatch is LEGO Duplo, then
Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from
Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple
Google Data Studio dashboard.
Robert Lange Head of Paid Media & Social Media Consultant, Strategist
Read full review Return on Investment Smarp makes it easy to see the EEMV (estimated earned media value) your company has generated by sharing through the platform (the Ad spend equivalence of your efforts) Smarp increased the average teams LinkedIn activity/sharing by ~50% Smarp is affordable and often provides a positive ROI when considering the EEMV benefits Read full review Time saved on reporting: no need to request any reports from social media agencies anymore Time saved on optimisations thanks to AI optimisations available on the platform Increased team collaboration: local users have visibility on the best performing content across all the markets Read full review ScreenShots