What users are saying about

Buffer

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178 Ratings
2 Ratings
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Score 7.5 out of 101

Buffer

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178 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Smarsh Connected Suite

This appliance is well suited for organizations that have a need to monitor, moderate, or log social networking site use or the use of any website. It is a very solid tool for any information security department to have at their disposal.
No photo available

Buffer

It is a lifesaver when it comes to managing different social media channels for various departments in one place. The approval process is exactly what we're looking for. Buffer is great for larger groups of people who would like to manage multiple social media channels. If you don't plan to post often, have a number of people who will post or only want to focus on one channel, this may not be necessary for you. If your main channel focus is Instagram, I don't think Buffer is the best place for that.
No photo available

Feature Rating Comparison

Publishing

Smarsh Connected Suite
Buffer
8.0
Content planning and scheduling
Smarsh Connected Suite
Buffer
9.1
Content optimization
Smarsh Connected Suite
Buffer
7.0
Workflow management
Smarsh Connected Suite
Buffer
7.9

Reporting/analytics

Smarsh Connected Suite
Buffer
7.7
Campaign success analytics
Smarsh Connected Suite
Buffer
7.7

Account management

Smarsh Connected Suite
Buffer
7.7
Role-based user permissions & privileges
Smarsh Connected Suite
Buffer
7.2
Mobile access
Smarsh Connected Suite
Buffer
8.1

Pros

  • Filtering capabilities for both URL and Social Media were easy to implement and manage by the security team. These features allow you to grant or deny access to various user groups as needed all the way to an individual grant or deny. It offers a vary large robust list of configuration options.
  • If you have a need for storing and later discovering Instant Messaging conversations or even messaging in social media then this is the tool to deploy. At that time when we chose this product, none of the other products were capable of meeting the feature set that Actiance offered.
  • Ease of deployment. Its abilities for integration with LDAP and Active directory give a wide set of deployment options.
No photo available
  • The interface is easy to use. You can pick up how to navigate everything very quickly. We connected to several social media channels and can schedule and post with relative ease.
  • Their customer service has always been friendly and prompt with responses. They are honest and helpful.
  • Buffer offers a review process so we can look over posts before they go live and ensure all content has one consistent voice that best represents us.
  • It has been a huge lifesaver to manage all of our social media channels for various departments in one place. It's easy to use and oversee all the content going out on various social media channels. It makes it easy to manage all of your accounts in one place.
  • In addition to posting content, you can view analytics for your various channels to see how posts are performing and when they perform the best.
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Cons

  • Its configuration options were very large and required a good deal of time to learn all of the various settings.
No photo available
  • Custom tracking. When sharing to multiple profiles, it's nice to be able to include different tracked links for each profile. By default, Buffer doesn't make this very easy - the standard campaign is just set to 'buffer', which can make traffic difficult to differentiate if you forget to create a unique link.
  • Media editing. Images and videos are simple to upload and edit, but I do wish there was some more customization available to ensure that you select the right size for a given network. I've also run into cases where an image I thought I'd uploaded wasn't actually shared along with the post.
  • Account management. We ran into an issue within our organization where we realized that not all our accounts were actually included within the Pro plan (vs. the free plan) because of it was required that our account administrator add the accounts. This may make sense in general, but was an issue for our organization with several distinct business units. Enabling more flexibility/permission levels for users would be nice.
  • Account disconnection. Buffer seems to 'lose' its connection to LinkedIn often, which may be more of a problem with the LinkedIn API than with the software, but it's a pain to have to re-verify the page and in some cases re-schedule updates.
Ben Rubenstein profile photo

Likelihood to Renew

Smarsh Connected Suite8.1
Based on 2 answers
Its not often that you come across a platform that is as easy to deploy as this one was. Once deployed it is an easy configure and forget appliance, but then you wouldn't get to benefit from its many other available features.
No photo available
Buffer9.1
Based on 11 answers
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
Deanna Ayres profile photo

Usability

No score
No answers yet
No answers on this topic
Buffer10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way
Travis Balinas profile photo

Support

No score
No answers yet
No answers on this topic
Buffer10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.
Travis Balinas profile photo

Alternatives Considered

This was the only appliance of its kind that I have used. Other devices have different capabilities for web filtering such as the checkpoint firewalls, but none of them offered the overall solution that was deployed with this product at that time.
No photo available
I feel that Buffer is very much an entry level product because it lacks some of the additional functionality offered by other tools. In that sense I recommend it only for small companies, or those just starting out with scheduling. In terms of scheduling content it does that incredibly well with good analytics and integration to enable content curation e.g. it links seamlessly to Feedly.I like the ability to sort posted content by various factors, and also to recycle content.
Adeline Garman BA (Hons) DipM MCIM profile photo

Return on Investment

  • Faster investigative work has led to increased employee efficiency when working on security investigations.
No photo available
  • Since I am not using the paid version, it has not affected my ROI other than my own personal time. Because it saves me time, I'd say the ROI is definitely positive.
Mandy Cramer profile photo

Screenshots

Pricing Details

Smarsh Connected Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Buffer

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.