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Top Rated
250 Ratings
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Score 7.5 out of 101
Top Rated
250 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Smarsh Connected Suite

This appliance is well suited for organizations that have a need to monitor, moderate, or log social networking site use or the use of any website. It is a very solid tool for any information security department to have at their disposal.
No photo available

Hootsuite Enterprise

Hootsuite is great when there is a team or group that all needs access to the social platforms but would like to have their own various dashboards. It's also useful when used for measuring the impact of social posts that are outgoing. Hootsuite would seem to not be as useful when there is a single person doing all of the posting.
Kevan Gammage profile photo

Feature Rating Comparison

Listening/monitoring

Smarsh Connected Suite
Hootsuite Enterprise
7.2
Boolean keyword searches
Smarsh Connected Suite
Hootsuite Enterprise
6.9
Filtering out noise/spam
Smarsh Connected Suite
Hootsuite Enterprise
6.1
Sentiment analysis
Smarsh Connected Suite
Hootsuite Enterprise
7.3
Broad channel coverage
Smarsh Connected Suite
Hootsuite Enterprise
8.3

Publishing

Smarsh Connected Suite
Hootsuite Enterprise
8.2
Content planning and scheduling
Smarsh Connected Suite
Hootsuite Enterprise
8.8
Audience targeting
Smarsh Connected Suite
Hootsuite Enterprise
6.7
Content optimization
Smarsh Connected Suite
Hootsuite Enterprise
8.3
Workflow management
Smarsh Connected Suite
Hootsuite Enterprise
9.2

Engagement

Smarsh Connected Suite
Hootsuite Enterprise
7.6
Automated routing and prioritization
Smarsh Connected Suite
Hootsuite Enterprise
7.8
Customer interaction histories
Smarsh Connected Suite
Hootsuite Enterprise
7.8
Bulk actions
Smarsh Connected Suite
Hootsuite Enterprise
7.2

Marketing

Smarsh Connected Suite
Hootsuite Enterprise
8.2
Lead generation
Smarsh Connected Suite
Hootsuite Enterprise
7.8
Content marketing
Smarsh Connected Suite
Hootsuite Enterprise
8.0
Paid media management
Smarsh Connected Suite
Hootsuite Enterprise
8.2
Campaigns and promotions
Smarsh Connected Suite
Hootsuite Enterprise
8.8

Channel coverage/integration

Smarsh Connected Suite
Hootsuite Enterprise
7.7
Twitter
Smarsh Connected Suite
Hootsuite Enterprise
8.5
Facebook
Smarsh Connected Suite
Hootsuite Enterprise
8.0
LinkedIn
Smarsh Connected Suite
Hootsuite Enterprise
6.4
Google+
Smarsh Connected Suite
Hootsuite Enterprise
8.0
Instagram
Smarsh Connected Suite
Hootsuite Enterprise
7.6
Pinterest
Smarsh Connected Suite
Hootsuite Enterprise
8.5
YouTube
Smarsh Connected Suite
Hootsuite Enterprise
6.4

Reporting/analytics

Smarsh Connected Suite
Hootsuite Enterprise
7.7
Campaign success analytics
Smarsh Connected Suite
Hootsuite Enterprise
7.8
Real-time tracking
Smarsh Connected Suite
Hootsuite Enterprise
7.9
Competitor analysis
Smarsh Connected Suite
Hootsuite Enterprise
7.3

Account management

Smarsh Connected Suite
Hootsuite Enterprise
7.8
Role-based user permissions & privileges
Smarsh Connected Suite
Hootsuite Enterprise
8.4
Mobile access
Smarsh Connected Suite
Hootsuite Enterprise
7.3

Pros

  • Filtering capabilities for both URL and Social Media were easy to implement and manage by the security team. These features allow you to grant or deny access to various user groups as needed all the way to an individual grant or deny. It offers a vary large robust list of configuration options.
  • If you have a need for storing and later discovering Instant Messaging conversations or even messaging in social media then this is the tool to deploy. At that time when we chose this product, none of the other products were capable of meeting the feature set that Actiance offered.
  • Ease of deployment. Its abilities for integration with LDAP and Active directory give a wide set of deployment options.
No photo available
  • Social dashboard - integrates with most social services and has a robust selection of apps
  • Work flow - provides great work flow for social customer service
  • Listening - gives us the tools we need to monitor the conversation
Terry Coniglio profile photo

Cons

  • Its configuration options were very large and required a good deal of time to learn all of the various settings.
No photo available
  • Biggest issue for us right now is the Excel bulk up-loader. Our client firms typically build out content for the month. They share the content with us and we modify and improve it and then schedule out discrete posts on different channels for the month. The easiest way to get client data for the month is to use the bulk up-loader which brings in all of their content in an Excel file. Unfortunately, there are some limitations with the up-loader. Biggest issue is that pictures cannot be uploaded, and we cannot add pictures to content that has been uploaded in this way. This means that we have to schedule posts one at a time which is a big time suck.
  • There have also been some other minor hiccups where items don’t post correctly when using the up-loader.
No photo available

Likelihood to Renew

Smarsh Connected Suite8.1
Based on 2 answers
Its not often that you come across a platform that is as easy to deploy as this one was. Once deployed it is an easy configure and forget appliance, but then you wouldn't get to benefit from its many other available features.
No photo available
Hootsuite Enterprise7.9
Based on 36 answers
I recommend it to everyone I know in the space looking for social media management software.
Maxmillien Rosenberg profile photo

Usability

No score
No answers yet
No answers on this topic
Hootsuite Enterprise8.2
Based on 11 answers
As the administrator, I found it a little tricky to give people access and getting everyone set up
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
Hootsuite Enterprise9.0
Based on 10 answers
• No problems here at all. The only issues we have had are actually Twitter-related and are nothing to do with HootSuite
No photo available

Performance

No score
No answers yet
No answers on this topic
Hootsuite Enterprise7.3
Based on 7 answers
We sometimes notice a bit of latency with Facebook posts.
No photo available

Support

No score
No answers yet
No answers on this topic
Hootsuite Enterprise8.2
Based on 9 answers
• For enterprise customers, customer support is stellar. This is definitely something I would miss.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Hootsuite Enterprise8.0
Based on 5 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Implementation

No score
No answers yet
No answers on this topic
Hootsuite Enterprise8.2
Based on 9 answers
SaaS solution—implementation step is only setting up the accounts and permissioning
No photo available

Alternatives Considered

This was the only appliance of its kind that I have used. Other devices have different capabilities for web filtering such as the checkpoint firewalls, but none of them offered the overall solution that was deployed with this product at that time.
No photo available
I have used various social media monitoring softwares but none offer the wide range of customer support, organizational team management and tracking the Hootsuite and their team provide.
Maxmillien Rosenberg profile photo

Return on Investment

  • Faster investigative work has led to increased employee efficiency when working on security investigations.
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  • Overall, we didn't have a major impact on our biggest objective. Individually it worked on the small projects, not the overall picture.
  • Due to its complex and overwhelming interface, many of our users denied using it.
Brandon Stuhr profile photo

Pricing Details

Smarsh Connected Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details