What users are saying about

Hootsuite Free

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Top Rated
383 Ratings
2 Ratings
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Score 7.5 out of 101

Hootsuite Free

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Top Rated
383 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Smarsh Connected Suite

This appliance is well suited for organizations that have a need to monitor, moderate, or log social networking site use or the use of any website. It is a very solid tool for any information security department to have at their disposal.
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Hootsuite Free

Hootsuite Free is a great choice for businesses that either are just getting into social media as a way of validating ROI before investing more or small businesses with limited social media needs. The free platform definitely has its limits, but for the features and post scheduling visibility, it is a really good way to get started.
Ed Hart profile photo

Feature Rating Comparison

Listening/monitoring

Smarsh Connected Suite
Hootsuite Free
6.9
Boolean keyword searches
Smarsh Connected Suite
Hootsuite Free
7.2
Filtering out noise/spam
Smarsh Connected Suite
Hootsuite Free
6.2
Sentiment analysis
Smarsh Connected Suite
Hootsuite Free
7.0
Broad channel coverage
Smarsh Connected Suite
Hootsuite Free
7.0

Publishing

Smarsh Connected Suite
Hootsuite Free
7.5
Content planning and scheduling
Smarsh Connected Suite
Hootsuite Free
8.4
Audience targeting
Smarsh Connected Suite
Hootsuite Free
7.3
Content optimization
Smarsh Connected Suite
Hootsuite Free
7.2
Workflow management
Smarsh Connected Suite
Hootsuite Free
7.1

Engagement

Smarsh Connected Suite
Hootsuite Free
7.3
Automated routing and prioritization
Smarsh Connected Suite
Hootsuite Free
7.8
Customer interaction histories
Smarsh Connected Suite
Hootsuite Free
7.5
Bulk actions
Smarsh Connected Suite
Hootsuite Free
6.5

Marketing

Smarsh Connected Suite
Hootsuite Free
7.9
Lead generation
Smarsh Connected Suite
Hootsuite Free
7.2
Content marketing
Smarsh Connected Suite
Hootsuite Free
7.7
Paid media management
Smarsh Connected Suite
Hootsuite Free
8.0
Campaigns and promotions
Smarsh Connected Suite
Hootsuite Free
8.6

Channel coverage/integration

Smarsh Connected Suite
Hootsuite Free
8.1
Twitter
Smarsh Connected Suite
Hootsuite Free
8.9
Facebook
Smarsh Connected Suite
Hootsuite Free
8.4
LinkedIn
Smarsh Connected Suite
Hootsuite Free
8.4
Google+
Smarsh Connected Suite
Hootsuite Free
8.3
Instagram
Smarsh Connected Suite
Hootsuite Free
8.0
Pinterest
Smarsh Connected Suite
Hootsuite Free
7.9
YouTube
Smarsh Connected Suite
Hootsuite Free
6.8

Reporting/analytics

Smarsh Connected Suite
Hootsuite Free
6.9
Campaign success analytics
Smarsh Connected Suite
Hootsuite Free
6.5
Real-time tracking
Smarsh Connected Suite
Hootsuite Free
7.7
Competitor analysis
Smarsh Connected Suite
Hootsuite Free
6.5

Account management

Smarsh Connected Suite
Hootsuite Free
7.9
Role-based user permissions & privileges
Smarsh Connected Suite
Hootsuite Free
7.8
Mobile access
Smarsh Connected Suite
Hootsuite Free
7.9

Pros

  • Filtering capabilities for both URL and Social Media were easy to implement and manage by the security team. These features allow you to grant or deny access to various user groups as needed all the way to an individual grant or deny. It offers a vary large robust list of configuration options.
  • If you have a need for storing and later discovering Instant Messaging conversations or even messaging in social media then this is the tool to deploy. At that time when we chose this product, none of the other products were capable of meeting the feature set that Actiance offered.
  • Ease of deployment. Its abilities for integration with LDAP and Active directory give a wide set of deployment options.
No photo available
  • The best thing about Hootsuite is the panel system with all the social networks at the same time.
  • Automatic publication programming is very easy to use.
  • The reports are very detailed and help monitor trends and measure growth.
  • Campaign tracking is very simple and efficient.
  • Create custom analysis control panels, or use our templates, to get more information about how your followers interact with your content.
María Barreto profile photo

Cons

  • Its configuration options were very large and required a good deal of time to learn all of the various settings.
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  • When scheduling Facebook posts with several photos attached, Hootsuite publishes each photo separately but with the same description, instead of a single post with several photos.
  • If you manage the social networks of a company, sooner or later you will need to pay for the business version since it has more essential functions to boost the publications.
  • The free version is only limited to 3 social profiles.
María Barreto profile photo

Likelihood to Renew

Smarsh Connected Suite8.1
Based on 2 answers
Its not often that you come across a platform that is as easy to deploy as this one was. Once deployed it is an easy configure and forget appliance, but then you wouldn't get to benefit from its many other available features.
No photo available
Hootsuite Free4.7
Based on 7 answers
It's free so there're few blockers to renewing the subscription which is just a permanent account other than to revoke the social platforms' permissions after the clients have bought into another non-HootSuite platform. As its obvious purpose is to move users to Pro ($14.99/mo), the limited functionality plus the security permissions it raises as well as disabling any other HootSuite account from registering the associated social media platforms means we'd delete the HootSuite account after its limited initial use.
Richard Chen profile photo

Usability

No score
No answers yet
No answers on this topic
Hootsuite Free5.0
Based on 1 answer
Its UI is very busy, the result of many years of adding features as the number of social media platforms exploded underneath them, and the lack of platform-specific features (whether for streams, posting, reporting, anything) reflects it. Nonetheless, for free management & quasi-updated stream viewing, it still remains the original and classic. The UI's lackings aren't in its 1990 borders-and-table-bezel glory but rather its not supporting platform specific features (such as image sizing, see my earlier points) which can be so critical. Too many fly-in's and fly-outs as well as the very different designs resulting from left-menu selections for mode really make it an anxious UI to use.
Richard Chen profile photo

Support

No score
No answers yet
No answers on this topic
Hootsuite Free3.2
Based on 2 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Hootsuite Free6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph profile photo

Implementation

No score
No answers yet
No answers on this topic
Hootsuite Free7.8
Based on 3 answers
Nothing, it takes 2 minutes to associate accounts (note, social accounts cannot have been associated with any HootSuite previously else it'll deny permissions to HootSuite's request) HootSuite, couldn't be easier.
Richard Chen profile photo

Alternatives Considered

This was the only appliance of its kind that I have used. Other devices have different capabilities for web filtering such as the checkpoint firewalls, but none of them offered the overall solution that was deployed with this product at that time.
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It is perfect for those people who want to start managing various social networks, program content and interact with their audience. All from one place. Tweets can be scheduled weeks in advance to help build a continuous fan base. It has powerful team management functions that allow social networks to interact with security.
María Barreto profile photo

Return on Investment

  • Faster investigative work has led to increased employee efficiency when working on security investigations.
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  • Got us into the habit of being more consistent about posting content across social media channels
  • Got us thinking about measuring our social media engagement (and looking for better ways to do it)
  • Allowed us to monitor hashtags where we could contribute existing content to an ongoing conversation
Michelle Green Arnson profile photo

Pricing Details

Smarsh Connected Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Free

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details