What users are saying about

Hootsuite Pro

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Top Rated
485 Ratings
2 Ratings
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Score 7.5 out of 101

Hootsuite Pro

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Top Rated
485 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Smarsh Connected Suite

This appliance is well suited for organizations that have a need to monitor, moderate, or log social networking site use or the use of any website. It is a very solid tool for any information security department to have at their disposal.
No photo available

Hootsuite Pro

If you're just wading into the world of social monitoring and scheduling and don't want a large investment of time or money, this is a great tool. I consider it a "my first social media management tool." For simple posting, scheduling, monitoring, and reporting, this is a great, inexpensive option.If you're an advanced user and care about analytics being baked in and not piecemeal per report you pay for, then you might be better served looking elsewhere. The cost structure of reporting here by a number of reports and by the number of things you want to measure isn't ideal. I'd rather pay for analytics as a whole and pull whatever I want.
Jarad Matula, MBA profile photo

Feature Rating Comparison

Listening/monitoring

Smarsh Connected Suite
Hootsuite Pro
7.8
Boolean keyword searches
Smarsh Connected Suite
Hootsuite Pro
8.3
Filtering out noise/spam
Smarsh Connected Suite
Hootsuite Pro
7.5
Sentiment analysis
Smarsh Connected Suite
Hootsuite Pro
7.1
Broad channel coverage
Smarsh Connected Suite
Hootsuite Pro
8.3

Publishing

Smarsh Connected Suite
Hootsuite Pro
7.8
Content planning and scheduling
Smarsh Connected Suite
Hootsuite Pro
9.2
Audience targeting
Smarsh Connected Suite
Hootsuite Pro
7.1
Content optimization
Smarsh Connected Suite
Hootsuite Pro
7.5
Workflow management
Smarsh Connected Suite
Hootsuite Pro
7.4

Engagement

Smarsh Connected Suite
Hootsuite Pro
7.2
Automated routing and prioritization
Smarsh Connected Suite
Hootsuite Pro
6.9
Customer interaction histories
Smarsh Connected Suite
Hootsuite Pro
6.8
Bulk actions
Smarsh Connected Suite
Hootsuite Pro
7.8

Marketing

Smarsh Connected Suite
Hootsuite Pro
7.0
Lead generation
Smarsh Connected Suite
Hootsuite Pro
7.0
Content marketing
Smarsh Connected Suite
Hootsuite Pro
7.2
Paid media management
Smarsh Connected Suite
Hootsuite Pro
6.3
Campaigns and promotions
Smarsh Connected Suite
Hootsuite Pro
7.3

Channel coverage/integration

Smarsh Connected Suite
Hootsuite Pro
8.5
Twitter
Smarsh Connected Suite
Hootsuite Pro
9.4
Facebook
Smarsh Connected Suite
Hootsuite Pro
8.7
LinkedIn
Smarsh Connected Suite
Hootsuite Pro
8.1
Google+
Smarsh Connected Suite
Hootsuite Pro
8.6
Instagram
Smarsh Connected Suite
Hootsuite Pro
8.1
Pinterest
Smarsh Connected Suite
Hootsuite Pro
8.0
YouTube
Smarsh Connected Suite
Hootsuite Pro
8.6

Reporting/analytics

Smarsh Connected Suite
Hootsuite Pro
6.7
Campaign success analytics
Smarsh Connected Suite
Hootsuite Pro
6.4
Real-time tracking
Smarsh Connected Suite
Hootsuite Pro
7.6
Competitor analysis
Smarsh Connected Suite
Hootsuite Pro
6.2

Account management

Smarsh Connected Suite
Hootsuite Pro
8.8
Role-based user permissions & privileges
Smarsh Connected Suite
Hootsuite Pro
8.6
Mobile access
Smarsh Connected Suite
Hootsuite Pro
8.9

Pros

  • Filtering capabilities for both URL and Social Media were easy to implement and manage by the security team. These features allow you to grant or deny access to various user groups as needed all the way to an individual grant or deny. It offers a vary large robust list of configuration options.
  • If you have a need for storing and later discovering Instant Messaging conversations or even messaging in social media then this is the tool to deploy. At that time when we chose this product, none of the other products were capable of meeting the feature set that Actiance offered.
  • Ease of deployment. Its abilities for integration with LDAP and Active directory give a wide set of deployment options.
No photo available
  • The dashboard - has a very easy interface that lets you customize what you see. I use a different tab for each business/client and then within those tabs, different streams from the various platforms. For example: Facebook stream next to the Twitter stream, and those are easily clicked and dragged around, added and removed.
  • Letting you schedule posts ahead of time and simultaneously - If I had to do every social post individually I would definitely not be providing this service. This is an area that I feel really gives me a competitive advantage because it saves me time, but by charging a monthly fee for my services I am not punished on my invoices for the efficiency. For example, if I read an article that I want to share, I can click all the accounts I want to share it on and schedule it to post Monday at 9AM next week in one click.
  • I like that it sends me weekly emails with quick stats so I can see which posts did the best and any new followers I gained in the week. Although it is easy to change your email preferences, I have never found HootSuite to be spammy. They only send me emails related to my accounts and I appreciate not being showed a bunch of partner offers or anything like that!
Kelly Rates profile photo

Cons

  • Its configuration options were very large and required a good deal of time to learn all of the various settings.
No photo available
  • I use Firefox as my web browser, and there are times when I can't fully see everything I need to see, but that can be fixed by zooming out so it's not the biggest deal.
  • I have the Pro version, not enterprise. I feel like pro is the best value for me. With that being said, I wish I could get some of the cooler features that I'm sure the next level up get. I have very low overhead for my business, I don't pay for a lot. So me paying for this program is a pretty big deal. There are times I wish I had more. I tried to build a custom report, but found out it was going to charge me extra for it, so I didn't follow through with it.
  • Analytics wise I wish it would give me more. I'm not sure if there are more analytical options available to the next paid level up. I would really love to be able to do more streams of trends and account activity, and again make reporting easier. To show one of my clients monthly reports, I give them exported PDFs of Google Analytics and also a spreadsheet that I make from Facebook insights. It would be SO ideal if I could make a nice report in HootSuite that covered all of the platforms, especially those that don't provide analytics themselves, like Google+ and Twitter.
  • To elaborate on the stream of trends, right now I can set up queries, for example on my personal account I have a saved Twitter search where I have a feed of the keywords "free screening" and "Seattle" so I can find free movie screenings in my area. Great life hack. I but for my Physical Therapy client for example I wish I could have a stream that showed me related keywords that were hot at the moment, popular articles for the industry, that kind of thing. I'm not sure if competitors to HootSuite provide that kind of insight, but it would be ideal for me.
Kelly Rates profile photo

Likelihood to Renew

Smarsh Connected Suite8.1
Based on 2 answers
Its not often that you come across a platform that is as easy to deploy as this one was. Once deployed it is an easy configure and forget appliance, but then you wouldn't get to benefit from its many other available features.
No photo available
Hootsuite Pro6.4
Based on 34 answers
It's an automatic renew so there's no reason I would have to worry about this. For all the functionality I get, $10 a month is a steal. I am considering upgrading for a month so that I can do their online training program, Hootsuite University, where I can earn a certificate and be listed on their site as an expert in the program. I have inquired about this, and I could earn the certificate and then switch back to my pro account. I think the whole learning program and certificate is a very awesome thing for them to do. I see myself continuing this until I am not working in this industry anymore - and I don't see that happening anytime soon because I'm just getting started
Kelly Rates profile photo

Usability

No score
No answers yet
No answers on this topic
Hootsuite Pro6.0
Based on 9 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Hootsuite Pro5.0
Based on 7 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Performance

No score
No answers yet
No answers on this topic
Hootsuite Pro6.0
Based on 7 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal profile photo

Support

No score
No answers yet
No answers on this topic
Hootsuite Pro10.0
Based on 7 answers
They respond to every tweet complaint that I have, even when I am just talking among friends.
Ashley Pengilly profile photo

Implementation

No score
No answers yet
No answers on this topic
Hootsuite Pro10.0
Based on 9 answers
Keep it simple!
Loryn Guiffre, MBA profile photo

Alternatives Considered

This was the only appliance of its kind that I have used. Other devices have different capabilities for web filtering such as the checkpoint firewalls, but none of them offered the overall solution that was deployed with this product at that time.
No photo available
The only other program like HootSuite that I have used for social media management is a proprietary automation system, and it would be unfair to compare the two. Honestly, HootSuite Pro, in my opinion, is the best tool for the money.
Greg Dungan profile photo

Return on Investment

  • Faster investigative work has led to increased employee efficiency when working on security investigations.
No photo available
  • it has helped us be more productive with our work. we have more time to work on matters that are important for the growth of the business
  • hootsuite has helped up gain more clients because we now have a way to keeping up with the social media accounts that belong to our clients
  • it's a fair price for the amount of work that we use it for
Daniela Belevan profile photo

Pricing Details

Smarsh Connected Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details