MavSocial vs. Smarsh Communications Intelligence Platform (with Actiance)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MavSocial
Score 9.0 out of 10
Small Businesses (1-50 employees)
MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC License Content: Access over 100m free stock images Plan Campaigns: Create social media cross platform campaigns, including campaign calendar Schedule and…
$78
per month
Smarsh Communications Intelligence Platform
Score 7.5 out of 10
N/A
Actiance was a social media compliance and archiving platform acquired by Smarsh in November 2017. It is now part of the technology underlying the Smarsh Communications Intelligence Platform. Actiance products Vantage and Socialite are now Connected Capture. Actiance Alcatraz is now Connected Archive.N/A
Pricing
MavSocialSmarsh Communications Intelligence Platform (with Actiance)
Editions & Modules
Pro
$78
per month
Business
$199
per month
Enterprise
$499
per month
No answers on this topic
Offerings
Pricing Offerings
MavSocialSmarsh Communications Intelligence Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
MavSocialSmarsh Communications Intelligence Platform (with Actiance)
Top Pros
Top Cons
Features
MavSocialSmarsh Communications Intelligence Platform (with Actiance)
Publishing
Comparison of Publishing features of Product A and Product B
MavSocial
9.0
2 Ratings
12% above category average
Smarsh Communications Intelligence Platform (with Actiance)
-
Ratings
Content planning and scheduling9.52 Ratings00 Ratings
Audience targeting9.01 Ratings00 Ratings
Content optimization9.01 Ratings00 Ratings
Workflow management8.52 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
MavSocial
9.0
1 Ratings
16% above category average
Smarsh Communications Intelligence Platform (with Actiance)
-
Ratings
Paid media management9.01 Ratings00 Ratings
Campaigns and promotions9.01 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
MavSocial
9.6
2 Ratings
12% above category average
Smarsh Communications Intelligence Platform (with Actiance)
-
Ratings
Twitter9.52 Ratings00 Ratings
Facebook10.02 Ratings00 Ratings
LinkedIn10.02 Ratings00 Ratings
Instagram9.52 Ratings00 Ratings
YouTube9.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
MavSocial
7.5
2 Ratings
5% below category average
Smarsh Communications Intelligence Platform (with Actiance)
-
Ratings
Campaign success analytics7.02 Ratings00 Ratings
Real-time tracking8.02 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
MavSocial
9.0
2 Ratings
10% above category average
Smarsh Communications Intelligence Platform (with Actiance)
-
Ratings
Role-based user permissions & privileges10.01 Ratings00 Ratings
Mobile access8.01 Ratings00 Ratings
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MavSocialSmarsh Communications Intelligence Platform (with Actiance)
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User Ratings
MavSocialSmarsh Communications Intelligence Platform (with Actiance)
Likelihood to Recommend
9.0
(2 ratings)
7.5
(2 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(2 ratings)
User Testimonials
MavSocialSmarsh Communications Intelligence Platform (with Actiance)
Likelihood to Recommend
MavSocial
MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
Read full review
Smarsh
This appliance is well suited for organizations that have a need to monitor, moderate, or log social networking site use or the use of any website. It is a very solid tool for any information security department to have at their disposal.
Read full review
Pros
MavSocial
  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics
Read full review
Smarsh
  • Discovery: It allows for easy discoveries by the compliance and cyber security departments.
  • Ethical walls: This keeps certain departments from talking to each other.
  • Very granular control. This is a big product meaning you can get very detailed with it.
  • Once it's configured and running, we hardly ever have any issues.
Read full review
Cons
MavSocial
  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
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Smarsh
  • Its configuration options were very large and required a good deal of time to learn all of the various settings.
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Likelihood to Renew
MavSocial
No answers on this topic
Smarsh
It's the only product at this time that meets all of our requirements.
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Alternatives Considered
MavSocial
I went with Mavsocial due to cost and the ability to scale the tool.
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Smarsh
This was the only appliance of its kind that I have used. Other devices have different capabilities for web filtering such as the checkpoint firewalls, but none of them offered the overall solution that was deployed with this product at that time.
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Return on Investment
MavSocial
  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
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Smarsh
  • Faster investigative work has led to increased employee efficiency when working on security investigations.
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ScreenShots

MavSocial Screenshots

Screenshot of DashboardScreenshot of Visual Content LibraryScreenshot of Access over 70m stock images from world class stock libraries such as Getty Images and BigstockScreenshot of RSS ManagerScreenshot of Individual image view with TAGSScreenshot of Content Calendar