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Score 7.5 out of 101
8 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Smarsh Connected Suite

This appliance is well suited for organizations that have a need to monitor, moderate, or log social networking site use or the use of any website. It is a very solid tool for any information security department to have at their disposal.
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Tailwind

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
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Feature Rating Comparison

Publishing

Smarsh Connected Suite
Tailwind
8.4
Content planning and scheduling
Smarsh Connected Suite
Tailwind
9.1
Audience targeting
Smarsh Connected Suite
Tailwind
7.4
Content optimization
Smarsh Connected Suite
Tailwind
8.1
Workflow management
Smarsh Connected Suite
Tailwind
8.9

Engagement

Smarsh Connected Suite
Tailwind
7.4
Automated routing and prioritization
Smarsh Connected Suite
Tailwind
6.0
Bulk actions
Smarsh Connected Suite
Tailwind
8.8

Marketing

Smarsh Connected Suite
Tailwind
8.0
Lead generation
Smarsh Connected Suite
Tailwind
8.7
Content marketing
Smarsh Connected Suite
Tailwind
7.3
Paid media management
Smarsh Connected Suite
Tailwind
8.0
Campaigns and promotions
Smarsh Connected Suite
Tailwind
8.0

Channel coverage/integration

Smarsh Connected Suite
Tailwind
9.7
Instagram
Smarsh Connected Suite
Tailwind
9.5
Pinterest
Smarsh Connected Suite
Tailwind
9.8

Reporting/analytics

Smarsh Connected Suite
Tailwind
7.4
Campaign success analytics
Smarsh Connected Suite
Tailwind
8.6
Real-time tracking
Smarsh Connected Suite
Tailwind
8.7
Competitor analysis
Smarsh Connected Suite
Tailwind
5.0

Account management

Smarsh Connected Suite
Tailwind
7.1
Role-based user permissions & privileges
Smarsh Connected Suite
Tailwind
7.4
Mobile access
Smarsh Connected Suite
Tailwind
6.8

Pros

  • Filtering capabilities for both URL and Social Media were easy to implement and manage by the security team. These features allow you to grant or deny access to various user groups as needed all the way to an individual grant or deny. It offers a vary large robust list of configuration options.
  • If you have a need for storing and later discovering Instant Messaging conversations or even messaging in social media then this is the tool to deploy. At that time when we chose this product, none of the other products were capable of meeting the feature set that Actiance offered.
  • Ease of deployment. Its abilities for integration with LDAP and Active directory give a wide set of deployment options.
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  • Tailwind allows you to schedule your pins at times you feel would be most beneficial.
  • Tailwind allows you to reschedule pins automatically so that it saves you time.
  • There is a Tailwind Tribe that allows you to interact with other business to network and increase your follower count even more.
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Cons

  • Its configuration options were very large and required a good deal of time to learn all of the various settings.
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  • You can't upload an image from all of the screens so you have to keep switching from screen to screen.
  • There are not enough options for filtering previously posted pins.
  • The app could use some improvement. It is very cumbersome to add pins to your Tailwind queue.
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Likelihood to Renew

Smarsh Connected Suite8.1
Based on 2 answers
Its not often that you come across a platform that is as easy to deploy as this one was. Once deployed it is an easy configure and forget appliance, but then you wouldn't get to benefit from its many other available features.
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No answers yet
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Alternatives Considered

This was the only appliance of its kind that I have used. Other devices have different capabilities for web filtering such as the checkpoint firewalls, but none of them offered the overall solution that was deployed with this product at that time.
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When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
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Return on Investment

  • Faster investigative work has led to increased employee efficiency when working on security investigations.
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  • My follower count has increased by 30% in 12 months.
  • Lead generation has increased by 50% in 12 months.
  • The number of website visitors has increased by 20% in 4 months.
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Pricing Details

Smarsh Connected Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tailwind

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details