What users are saying about
3 Ratings
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Score 6.6 out of 100
52 Ratings
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Score 9.2 out of 100

Likelihood to Recommend

Smart AdServer

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
Ian Smith | TrustRadius Reviewer

WordStream Advisor

Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
Mark Rueckert | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Smart AdServer
8.0
WordStream Advisor
Data Transfer
Smart AdServer
8.0
WordStream Advisor
DSP integration
Smart AdServer
8.0
WordStream Advisor

Ad Campaigns

Smart AdServer
8.0
WordStream Advisor
Ad campaign creation
Smart AdServer
8.0
WordStream Advisor
Ad deployment
Smart AdServer
9.0
WordStream Advisor
Display advertising
Smart AdServer
7.0
WordStream Advisor
Ad display and retargeting segmentation
Smart AdServer
8.0
WordStream Advisor
Sequence targeting
Smart AdServer
8.0
WordStream Advisor

Ad Reporting & Analytics

Smart AdServer
7.5
WordStream Advisor
Ad dashboards
Smart AdServer
8.0
WordStream Advisor
Ad performance reports
Smart AdServer
8.0
WordStream Advisor
Ad conversion tracking
Smart AdServer
7.0
WordStream Advisor
Ad attribution reporting
Smart AdServer
8.0
WordStream Advisor
Cross-channel ad management
Smart AdServer
7.0
WordStream Advisor
Ad forecasting and optimization
Smart AdServer
7.0
WordStream Advisor

Pros

Smart AdServer

  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Ian Smith | TrustRadius Reviewer

WordStream Advisor

  • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
  • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
  • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
Kaitlin Berg | TrustRadius Reviewer

Cons

Smart AdServer

  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Ian Smith | TrustRadius Reviewer

WordStream Advisor

  • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
  • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
  • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
Ben Rubenstein | TrustRadius Reviewer

Likelihood to Renew

Smart AdServer

No score
No answers yet
No answers on this topic

WordStream Advisor

WordStream Advisor 9.0
Based on 3 answers
Affordable, useful, informative, easy to use, continually updating and staying current
Amber Stanley-Kruth | TrustRadius Reviewer

Support Rating

Smart AdServer

No score
No answers yet
No answers on this topic

WordStream Advisor

WordStream Advisor 9.3
Based on 8 answers
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Smart AdServer

Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
Ian Smith | TrustRadius Reviewer

WordStream Advisor

WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
Dustin Hovey | TrustRadius Reviewer

Return on Investment

Smart AdServer

  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Ian Smith | TrustRadius Reviewer

WordStream Advisor

  • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
  • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
  • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
Anonymous | TrustRadius Reviewer

Pricing Details

Smart AdServer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

WordStream Advisor

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Smart AdServer
8.0
WordStream Advisor
9.2

Likelihood to Renew

Smart AdServer
WordStream Advisor
9.0

Support Rating

Smart AdServer
WordStream Advisor
9.3

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