Google Analytics 360 vs. Smartlook

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics 360
Score 8.4 out of 10
N/A
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
$150,000
Up to 1 Billion hits/month
Smartlook
Score 8.3 out of 10
Small Businesses (1-50 employees)
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…
$55
per month 5000 sessions
Pricing
Google Analytics 360Smartlook
Editions & Modules
Google Analytics Premium
$150,000
Up to 1 Billion hits/month
Google Analytics
Free
Pro
$55
per month 5000 sessions
Free
Free forever
per month 3000 sessions
Enterprise
Custom pricing
Offerings
Pricing Offerings
Google Analytics 360Smartlook
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAll Smartlook packages support both web and mobile app platforms.
More Pricing Information
Features
Google Analytics 360Smartlook
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Google Analytics 360
6.9
1 Ratings
11% below category average
Smartlook
-
Ratings
Lead Conversion Tracking7.01 Ratings00 Ratings
Device and Browser Reporting1.01 Ratings00 Ratings
Pageview Tracking7.01 Ratings00 Ratings
Event Tracking8.01 Ratings00 Ratings
Reporting in real-time10.01 Ratings00 Ratings
Referral Source Tracking10.01 Ratings00 Ratings
Customizable Dashboards5.01 Ratings00 Ratings
Best Alternatives
Google Analytics 360Smartlook
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Lucky Orange
Lucky Orange
Score 7.5 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Analytics 360Smartlook
Likelihood to Recommend
8.2
(56 ratings)
9.1
(140 ratings)
Likelihood to Renew
10.0
(11 ratings)
8.9
(4 ratings)
Usability
9.0
(5 ratings)
7.9
(74 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
10.0
(1 ratings)
8.2
(1 ratings)
Support Rating
10.0
(23 ratings)
7.7
(106 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(3 ratings)
7.3
(1 ratings)
Configurability
-
(0 ratings)
8.2
(2 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
8.2
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Google Analytics 360Smartlook
Likelihood to Recommend
Google
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
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Smartlook
Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
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Pros
Google
  • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
  • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
  • Since this tool is draggable, Google is constantly adding more features.
  • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
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Smartlook
  • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
  • Real-time recording provides exceptional insights to our design & engineering teams.
  • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
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Cons
Google
  • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
  • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
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Smartlook
  • I feel nickel and dimed with the events and funnels.
  • We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
  • Recording playback isn't as clean and maneuverable like FullStory.
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Likelihood to Renew
Google
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
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Smartlook
As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
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Usability
Google
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
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Smartlook
Every page, the tool setup pages and dashboards are built very well, the site structure is perfectly designed and intuitive to use. All functions are well documented and the help sections are really everywhere, you don't have to search for answers, as they are just popped up or max. a click away for your service.
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Support Rating
Google
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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Smartlook
Sofia P. is being our point of contact with the issues we faced. I was unsure about how to explain to her what was going on with the recording numbers (the recording has stopped before we were expecting to), but she readily understood and came with a solution for us in the same day. The problem was blocking our developer to test the integration, so it was great to have support so fast that he could continue his work.
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Online Training
Google
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
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Smartlook
No answers on this topic
Implementation Rating
Google
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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Smartlook
No answers on this topic
Alternatives Considered
Google
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
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Smartlook
It has been a year between the time when I last used Hotjar and first started using Smartlook. I would say both tools are more or less equal when it comes to features, the only 2 differences I can think of are - price and customer support. Smartlook is cheaper and has superior customer services. You have the feeling when interacting with them that they genuinely care.
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Return on Investment
Google
  • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
  • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
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Smartlook
  • Smartlook is used by different individuals from different organizations to have insights into different parts of products. It is used as the sole developer of our website as well as marketing campaigns.
  • Smartlook has an amazing feature which is tracking the activities of return users.
  • It gives reliable and efficient services.
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ScreenShots

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps