Snov.io vs. ZoomInfo Sales

Snovio is perfect if you have a clear, Ideal Customer Profile mapped for your lead gen efforts. It helps you find specific decision-makers in companies buying what you're selling and enables you to enhance the process of nurturing a relationship with value. Snovio is less appropriate if you target consumers instead of businesses and/or if you use it for massive/untargeted /generic cold email campaigns that verge on the brink of spam

Incentivized

I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.

Incentivized

• Email Verification
• List building
• Email sourcing

Incentivized

• Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
• Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
• Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
• Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.

Incentivized

• Usability
• New features
• Deliverability help

Incentivized

• For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
• Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.

Incentivized

I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.

Incentivized

Very easy to use and user friendly

Incentivized

Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.

Incentivized

I would give it a higher rating but they keep changing our account managers.

There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes

Incentivized

I prefer Snov.io as it offers a more "one-stop shop" to cold email than other tools. Saying that, the landscape of these tools is changing with products like Instantly changing the game with their new charging system of not charging "per seat" for lead generation. Snov.io is adapting well to these changes and brining out their own new features to compete with others in the market

Incentivized

There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.

Incentivized

• Ability to nurture relationships at scale
• Tighter workflows as it integrates with other tools
• We have closed sales with lead found within Snovio's databse

Incentivized

• Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
• TAM (total addressable market) data accuracy is significant.
• AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.

Incentivized