Snowflake vs. Tealium Customer Data Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Snowflake
Score 9.0 out of 10
N/A
The Snowflake Cloud Data Platform is the eponymous data warehouse with, from the company in San Mateo, a cloud and SQL based DW that aims to allow users to unify, integrate, analyze, and share previously siloed data in secure, governed, and compliant ways. With it, users can securely access the Data Cloud to share live data with customers and business partners, and connect with other organizations doing business as data consumers, data providers, and data service providers.N/A
Tealium Customer Data Hub
Score 8.7 out of 10
Enterprise companies (1,001+ employees)
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
Pricing
SnowflakeTealium Customer Data Hub
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SnowflakeTealium Customer Data Hub
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SnowflakeTealium Customer Data Hub
Considered Both Products
Snowflake

No answer on this topic

Tealium Customer Data Hub
Chose Tealium Customer Data Hub
Tealium is better than Google Tag Manager from every angle:
  • Tealium offers world class support while GTM has no support.
  • Tealium offers the ability to fully customize the data being collected and sent to tags.
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
SnowflakeTealium Customer Data Hub
Tag Management
Comparison of Tag Management features of Product A and Product B
Snowflake
-
Ratings
Tealium Customer Data Hub
8.1
12 Ratings
7% below category average
Tag library00 Ratings9.012 Ratings
Tag variable mapping00 Ratings8.012 Ratings
Ease of writing custom tags00 Ratings8.012 Ratings
Rules-driven tag execution00 Ratings9.012 Ratings
Tag performance monitoring00 Ratings4.511 Ratings
Page load times00 Ratings8.811 Ratings
Mobile app tagging00 Ratings8.05 Ratings
Library of JavaScript extensions00 Ratings9.811 Ratings
Best Alternatives
SnowflakeTealium Customer Data Hub
Small Businesses
Google BigQuery
Google BigQuery
Score 8.6 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Medium-sized Companies
Db2
Db2
Score 8.7 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Enterprises
Db2
Db2
Score 8.7 out of 10
Treasure Data
Treasure Data
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SnowflakeTealium Customer Data Hub
Likelihood to Recommend
9.3
(37 ratings)
8.9
(86 ratings)
Likelihood to Renew
10.0
(2 ratings)
10.0
(15 ratings)
Usability
8.7
(13 ratings)
9.6
(11 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(3 ratings)
Support Rating
9.7
(8 ratings)
9.2
(39 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
8.0
(1 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
SnowflakeTealium Customer Data Hub
Likelihood to Recommend
Snowflake Computing
I am over our HR data, and we use Workday for our HR management system. I have a script in place that runs reports on Workday and saves the results as CSVs. I can then use stages in Snowflake to insert these CSVs into Snowflake, then I can insert or truncate and replace these staged tables into a final schema. Then once these are in a schema I can reference them and build out my data models. In addition to ingesting CSVs, Snowflake has the ability to write a CSV file to our Amazon S3 bucket. Ingesting these CSVs, transforming the data, then delivering it to a destination would've involved so much more coding than my current process if we were on any other platform.
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Tealium
Tealium Customer Data Hub is great for situations where you want to collect data from a front end data layer and then route it to multiple data tools, or if you need the ability to transform the values collected before sending. There is a tremendous amount of customizability. It has also been good for tag management of marketing/advertising tags/pixels, but could use a little improvement with regards to putting many tags on the same page. If your situation requires a lot of complexity to the marketing tags, it is still very possible to do with Tealium Customer Data Hub, but could be less complicated. Luckily, Tealium Customer Data Hub's support crew is excellent and really will partner with us and help us succeed.
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Pros
Snowflake Computing
  • Snowflake scales appropriately allowing you to manage expense for peak and off peak times for pulling and data retrieval and data centric processing jobs
  • Snowflake offers a marketplace solution that allows you to sell and subscribe to different data sources
  • Snowflake manages concurrency better in our trials than other premium competitors
  • Snowflake has little to no setup and ramp up time
  • Snowflake offers online training for various employee types
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Tealium
  • Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
  • Security around the data is key and Tealium excels in this area.
  • The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.
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Cons
Snowflake Computing
  • This tool is very much technical and proper knowledge is required, so mostly you have to hire an IT team.
  • I wish if various videos could be available for basic quires like its initiation, then I think it would act as a guideline and would help the beginners a lot.
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Tealium
  • Tealium Customer Data Hub is powerful, but it has a significant learning curve. Users with JavaScript experience, developers (with a solid understanding of browser Dev Tools), and technical minded people will learn it more quickly.
  • Some of the documentation seems lacking. My biggest complaint is that the documentation may explain things, but often is missing clear examples. If I had some clear examples, I could possibly avoid opening tickets for tech support.
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Likelihood to Renew
Snowflake Computing
SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to
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Tealium
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
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Usability
Snowflake Computing
The interface is similar to other SQL query systems I've used and is fairly easy to use. My only complaint is the syntax issues. Another thing is that the error messages are not always the easiest thing to understand, especially when you incorporate temp tables. Some of that is to be expected with any new database.
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Tealium
Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.
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Reliability and Availability
Snowflake Computing
No answers on this topic
Tealium
It's been flawless as far as I am concerned.
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Performance
Snowflake Computing
No answers on this topic
Tealium
Great user interface. Easy to use. Very responsive.
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Support Rating
Snowflake Computing
We have had terrific experiences with Snowflake support. They have drilled into queries and given us tremendous detail and helpful answers. In one case they even figured out how a particular product was interacting with Snowflake, via its queries, and gave us detail to go back to that product's vendor because the Snowflake support team identified a fault in its operation. We got it solved without lots of back-and-forth or finger-pointing because the Snowflake team gave such detailed information.
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Tealium
Support team has always been great at addressing issues or questions, by providing answer or escalating it internally to the right individual. reply response time has been always reasonable. Some responses are responded with documentation doc but in some instances the question require a non-generic answer that can create a back-and-forth conversation.
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Online Training
Snowflake Computing
No answers on this topic
Tealium
Did what we needed to onboard us onto the platform
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Implementation Rating
Snowflake Computing
No answers on this topic
Tealium
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
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Alternatives Considered
Snowflake Computing
I have had the experience of using one more database management system at my previous workplace. What Snowflake provides is better user-friendly consoles, suggestions while writing a query, ease of access to connect to various BI platforms to analyze, [and a] more robust system to store a large amount of data. All these functionalities give the better edge to Snowflake.
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Tealium
Tealium Customer Data Hub can use 1P IDs and that is the main reason we selected it. with hindsight it was a good choice in this respect Tealium Customer Data Hub can process and forward event data via api, which AAM cannot AAM connectors can be set up with a few clicks whereas Tealium Customer Data Hub connectors require support from an engineer aam machine learning tools infer a score after every event so can be used for onsite single session use cases, whereas Tealium Customer Data Hub ML infers at end of session, so is only really useful for paid media / retargeting use cases Tealium Customer Data Hub's visitor stitching approach is broad brush and irreversible; AAM allows you to merge customer profiles at your discretion depending on the use case
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Contract Terms and Pricing Model
Snowflake Computing
No answers on this topic
Tealium
Like anything it could be cheaper but we still feel we get value from it.
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Scalability
Snowflake Computing
No answers on this topic
Tealium
Never had an issue, scales as we use it.
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Professional Services
Snowflake Computing
No answers on this topic
Tealium
Very easy to work with and relatively cost effective
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Return on Investment
Snowflake Computing
  • Positive impact: we use Snowflake to track our subscription and payment charges, which we use for internal and investor reporting
  • Positive impact: 3 times faster query speed compared to Treasure Data means that answers to stakeholders can be delivered quicker by analysts
  • Positive impact: recommender systems now source their data from Snowflake rather than Spark clusters, improving development speed, and no longer require maintainence of Spark clusters.
Read full review
Tealium
  • There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
  • A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.
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ScreenShots

Snowflake Screenshots

Screenshot of Snowflake Installation

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard