Socedo vs. StoriesOnBoard

Socedo is very well suited to B2C style businesses that want to grow their following on Twitter but in a targeted way. It is perfect for starting the conversation with those users and directing them to offers and/or gated content.

Incentivized

As mentioned earlier, we also use StoriesOnBoard to create other processes (customer and employee journey). We use the swim lanes to differentiate between measures, tools and processes and working with them is very easy and understandable for this purpose.

Less easy is the use of context, i.e. when one part of a story map depends on another story map. This cannot be avoided (at least for us) to avoid creating redundancy (and the risk of creating different stages). At appropriate places, we refer to the other map in the title.

• Targeting the right Twitter followers.
• Connecting with Twitter followers.
• Engaging with your new followers.

Incentivized

• User role management
• Jira integration
• Keyboard shortcuts
• Filtering by personas

• The dashboard can be clunky.
• Cost price is a little high for many.

Incentivized

• Switching the view to a vertical mode (easier to scroll).
• Better availability of information on user story mapping.
• Possibility to link to activities and steps from other maps (Context).

StoriesOnBoard works really well; all features are well thought through. It could look a bit fresher, although the new updated dashboard is already much better than it was.

Socedo differs from Narrow in that it requires manual approval of the accounts you wish to follow where Narrow is much more automated in its approach. Socedo also provides additional functionality that is lacking in Narrow with the automated messages that can also be A/B split tested.

Incentivized

The only other competitor we looked at was cardboardit.com. Both had solid functionality, but StoriesOnBoard was more user-friendly and quick to learn and use in our opinion.

• We have grown our Twitter followers significantly.
• Socedo has directed a large number of our followers to our website so our traffic has increased.

Incentivized

• StoriesOnBoard (and story mapping in general) creates a low-cost visual method of aligning on high-level business and technical requirements early in a project and provides an ongoing reference as the project progresses. Having this alignment is critical for the later stages of the project.