SOCi vs. TikTok for Business

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SOCi
Score 8.4 out of 10
N/A
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
TikTok for Business
Score 8.3 out of 10
N/A
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. They offer solutions that can deliver across every marketing touchpoint, TikTok for Business offers brands an opportunity for storytelling through a portfolio of full-screen video formats that appear natively within the user experience.N/A
Pricing
SOCiTikTok for Business
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SOCiTikTok for Business
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SOCiTikTok for Business
Best Alternatives
SOCiTikTok for Business
Small Businesses
Google Business Profile
Google Business Profile
Score 8.3 out of 10
ManyChat
ManyChat
Score 9.7 out of 10
Medium-sized Companies
Google Business Profile
Google Business Profile
Score 8.3 out of 10
Sprinklr Social
Sprinklr Social
Score 8.5 out of 10
Enterprises

No answers on this topic

Sprinklr Social
Sprinklr Social
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SOCiTikTok for Business
Likelihood to Recommend
8.4
(8 ratings)
10.0
(1 ratings)
Usability
8.2
(5 ratings)
-
(0 ratings)
Support Rating
10.0
(4 ratings)
-
(0 ratings)
User Testimonials
SOCiTikTok for Business
Likelihood to Recommend
SOCi, Inc
SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
Read full review
TikTok (ByteDance)
We're able to run ads at scale with positive ROI. It’s easy to use and has a wide user base.
Read full review
Pros
SOCi, Inc
  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
Read full review
TikTok (ByteDance)
  • Instant pages
  • Cost cap
  • Robust analytics
Read full review
Cons
SOCi, Inc
  • Their analytics are sub-par to other tools that I use.
  • Their website can be a little clunky until you learn to navigate it.
  • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
Read full review
TikTok (ByteDance)
  • Better CPA based bidding, needs more guard rails
  • Accounting issues where payment fails
Read full review
Usability
SOCi, Inc
There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
Read full review
TikTok (ByteDance)
No answers on this topic
Support Rating
SOCi, Inc
We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
Read full review
TikTok (ByteDance)
No answers on this topic
Alternatives Considered
SOCi, Inc
Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
Read full review
TikTok (ByteDance)
Better audiences, less bad placements, high engagement
Read full review
Return on Investment
SOCi, Inc
  • Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
  • It is a affordable local marketing software.
  • It has reliable and efficient support.
Read full review
TikTok (ByteDance)
  • Positive ROAS
  • Increased scale
Read full review
ScreenShots