52 Ratings
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Score 6.3 out of 100
153 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Social Studio

If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Jeremy Cowles | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

Clients, such as ours, that want multiple social media platforms observed and engaged with would really work well with Sprinklr Modern Sales & Engagement. In a matter of minutes we can engage with people across multiple platforms, such as Facebook, Twitter, Instagram, LinkedIn and more. It would take so much more time, and therefore resources, to do all of these manually.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Social Studio
8.0
Sprinklr Modern Sales & Engagement
7.0
Boolean keyword searches
Social Studio
7.9
Sprinklr Modern Sales & Engagement
6.7
Filtering out noise/spam
Social Studio
7.9
Sprinklr Modern Sales & Engagement
7.0
Sentiment analysis
Social Studio
8.1
Sprinklr Modern Sales & Engagement
5.9
Broad channel coverage
Social Studio
8.1
Sprinklr Modern Sales & Engagement
8.6

Publishing

Social Studio
9.4
Sprinklr Modern Sales & Engagement
7.2
Content planning and scheduling
Social Studio
10.0
Sprinklr Modern Sales & Engagement
7.5
Audience targeting
Social Studio
9.9
Sprinklr Modern Sales & Engagement
6.9
Content optimization
Social Studio
8.0
Sprinklr Modern Sales & Engagement
6.9
Workflow management
Social Studio
9.9
Sprinklr Modern Sales & Engagement
7.4

Engagement

Social Studio
8.6
Sprinklr Modern Sales & Engagement
7.7
Automated routing and prioritization
Social Studio
10.0
Sprinklr Modern Sales & Engagement
8.0
Customer interaction histories
Social Studio
8.1
Sprinklr Modern Sales & Engagement
7.3
Bulk actions
Social Studio
7.7
Sprinklr Modern Sales & Engagement
7.8

Marketing

Social Studio
5.5
Sprinklr Modern Sales & Engagement
8.0
Lead generation
Social Studio
5.0
Sprinklr Modern Sales & Engagement
7.0
Content marketing
Social Studio
5.0
Sprinklr Modern Sales & Engagement
8.5
Paid media management
Social Studio
5.1
Sprinklr Modern Sales & Engagement
8.1
Campaigns and promotions
Social Studio
6.9
Sprinklr Modern Sales & Engagement
8.4

Channel coverage/integration

Social Studio
7.3
Sprinklr Modern Sales & Engagement
8.3
Twitter
Social Studio
8.1
Sprinklr Modern Sales & Engagement
8.5
Facebook
Social Studio
8.1
Sprinklr Modern Sales & Engagement
8.7
LinkedIn
Social Studio
8.1
Sprinklr Modern Sales & Engagement
8.5
Google+
Social Studio
6.8
Sprinklr Modern Sales & Engagement
7.8
Instagram
Social Studio
5.2
Sprinklr Modern Sales & Engagement
7.9
Pinterest
Social Studio
6.5
Sprinklr Modern Sales & Engagement
8.2
YouTube
Social Studio
8.0
Sprinklr Modern Sales & Engagement
8.3

Reporting/analytics

Social Studio
9.0
Sprinklr Modern Sales & Engagement
8.0
Campaign success analytics
Social Studio
9.9
Sprinklr Modern Sales & Engagement
8.3
Real-time tracking
Social Studio
9.8
Sprinklr Modern Sales & Engagement
8.1
Competitor analysis
Social Studio
7.2
Sprinklr Modern Sales & Engagement
7.7

Account management

Social Studio
9.0
Sprinklr Modern Sales & Engagement
7.3
Role-based user permissions & privileges
Social Studio
8.1
Sprinklr Modern Sales & Engagement
7.6
Mobile access
Social Studio
10.0
Sprinklr Modern Sales & Engagement
7.1

Pros

Social Studio

  • Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
  • Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
  • Publishing - scheduling, drafting, tracking brand owned social posts.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Anonymous | TrustRadius Reviewer

Cons

Social Studio

  • Some channels not supported yet (Instagram for example) and content from Facebook events is not captured
  • Customisable, and exportable reports still not available in the analyze component of Social Studio - some reporting still needs to be done in Radian6
  • Can't tag people in responses, or tag people/pages in posts for Facebook yet (this means we still schedule some content direct to FB if this is needed)
Nicole Swanson | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Romain Vezirian | TrustRadius Reviewer

Likelihood to Renew

Social Studio

Social Studio 8.5
Based on 3 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain | TrustRadius Reviewer

Usability

Social Studio

Social Studio 8.0
Based on 2 answers
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri | TrustRadius Reviewer

Reliability and Availability

Social Studio

No score
No answers yet
No answers on this topic

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 9.1
Based on 10 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson | TrustRadius Reviewer

Performance

Social Studio

No score
No answers yet
No answers on this topic

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.2
Based on 8 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Anonymous | TrustRadius Reviewer

Support Rating

Social Studio

Social Studio 2.0
Based on 2 answers
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 7.5
Based on 46 answers
I have found the Sprinklr team we have worked with very willing to meet and work with us whenever we have needed them. The tool isn't perfect, but their team is very responsive to our needs. Couldn't ask for better support.
Taylor Hone | TrustRadius Reviewer

In-Person Training

Social Studio

No score
No answers yet
No answers on this topic

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Anonymous | TrustRadius Reviewer

Online Training

Social Studio

No score
No answers yet
No answers on this topic

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Anonymous | TrustRadius Reviewer

Implementation Rating

Social Studio

No score
No answers yet
No answers on this topic

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 9.0
Based on 10 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Anonymous | TrustRadius Reviewer

Alternatives Considered

Social Studio

We chose to use Social Studio when it was still called Radian6, before the acquisition by Salesforce. The product was really realiable and full of features that, at that time, were suitable for our purposes. At the time there were practically no competitors for size and functionality.
Andrea Casano | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
Anonymous | TrustRadius Reviewer

Scalability

Social Studio

No score
No answers yet
No answers on this topic

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze | TrustRadius Reviewer

Return on Investment

Social Studio

  • We were able to benchmark high-level metrics (i.e. Share of Voice) against our competitors YoY.
  • While it was difficult and time-consuming, I was able to create reports using the data pulled in from Social Studio.
  • There were other tools for comparable prices that had more advanced analytics that would have saved time/money had we been using them (Crimson Hexagon).
Jimmy Mack | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
Rebecca Ruck | TrustRadius Reviewer

Pricing Details

Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Sales & Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Social Studio
8.1
Sprinklr Modern Sales & Engagement
8.0

Likelihood to Renew

Social Studio
8.5
Sprinklr Modern Sales & Engagement
8.5

Usability

Social Studio
8.0
Sprinklr Modern Sales & Engagement
8.0

Reliability and Availability

Social Studio
Sprinklr Modern Sales & Engagement
9.1

Performance

Social Studio
Sprinklr Modern Sales & Engagement
8.2

Support Rating

Social Studio
2.0
Sprinklr Modern Sales & Engagement
7.5

In-Person Training

Social Studio
Sprinklr Modern Sales & Engagement
7.0

Online Training

Social Studio
Sprinklr Modern Sales & Engagement
8.4

Implementation Rating

Social Studio
Sprinklr Modern Sales & Engagement
9.0

Scalability

Social Studio
Sprinklr Modern Sales & Engagement
8.2

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