Salesforce Marketing Cloud Social Studio (retiring) vs. Synthesio Social Intelligence Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Marketing Cloud Social Studio (retiring)
Score 5.9 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
$1,000
Per Org Per Month
Synthesio Social Intelligence Suite
Score 8.8 out of 10
N/A
Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data. Customers are large, particularly French, brands.
$1,200
per month
Pricing
Salesforce Marketing Cloud Social Studio (retiring)Synthesio Social Intelligence Suite
Editions & Modules
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
Synthesio
$1,200.00
per month
Offerings
Pricing Offerings
Salesforce Marketing Cloud Social Studio (retiring)Synthesio Social Intelligence Suite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce Marketing Cloud Social Studio (retiring)Synthesio Social Intelligence Suite
Top Pros
Top Cons
Features
Salesforce Marketing Cloud Social Studio (retiring)Synthesio Social Intelligence Suite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
11% above category average
Synthesio Social Intelligence Suite
-
Ratings
Boolean keyword searches7.09 Ratings00 Ratings
Filtering out noise/spam7.09 Ratings00 Ratings
Sentiment analysis10.08 Ratings00 Ratings
Broad channel coverage10.010 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
7% above category average
Synthesio Social Intelligence Suite
-
Ratings
Content planning and scheduling10.010 Ratings00 Ratings
Audience targeting8.09 Ratings00 Ratings
Content optimization8.08 Ratings00 Ratings
Workflow management8.010 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
7.6
9 Ratings
6% below category average
Synthesio Social Intelligence Suite
-
Ratings
Automated routing and prioritization9.99 Ratings00 Ratings
Customer interaction histories9.99 Ratings00 Ratings
Bulk actions3.19 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
5.5
9 Ratings
33% below category average
Synthesio Social Intelligence Suite
-
Ratings
Lead generation5.08 Ratings00 Ratings
Content marketing5.09 Ratings00 Ratings
Paid media management6.07 Ratings00 Ratings
Campaigns and promotions6.08 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.1
10 Ratings
5% below category average
Synthesio Social Intelligence Suite
-
Ratings
Twitter9.010 Ratings00 Ratings
Facebook10.010 Ratings00 Ratings
LinkedIn10.08 Ratings00 Ratings
Google+6.86 Ratings00 Ratings
Instagram8.07 Ratings00 Ratings
Pinterest6.54 Ratings00 Ratings
YouTube6.76 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.6
9 Ratings
9% above category average
Synthesio Social Intelligence Suite
-
Ratings
Campaign success analytics8.99 Ratings00 Ratings
Real-time tracking7.09 Ratings00 Ratings
Competitor analysis9.97 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
9.5
9 Ratings
15% above category average
Synthesio Social Intelligence Suite
-
Ratings
Role-based user permissions & privileges9.08 Ratings00 Ratings
Mobile access9.99 Ratings00 Ratings
Best Alternatives
Salesforce Marketing Cloud Social Studio (retiring)Synthesio Social Intelligence Suite
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Score 9.8 out of 10
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Score 7.8 out of 10
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Social Suite by Reputation.com
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Score 9.3 out of 10
Mention
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Score 9.4 out of 10
Enterprises
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Social Suite by Reputation.com
Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
Salesforce Marketing Cloud Social Studio (retiring)Synthesio Social Intelligence Suite
Likelihood to Recommend
8.9
(51 ratings)
9.0
(6 ratings)
Likelihood to Renew
8.8
(38 ratings)
7.0
(2 ratings)
Usability
9.0
(9 ratings)
-
(0 ratings)
Availability
9.6
(5 ratings)
-
(0 ratings)
Performance
8.4
(5 ratings)
-
(0 ratings)
Support Rating
9.0
(8 ratings)
10.0
(1 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
Online Training
7.6
(6 ratings)
-
(0 ratings)
Implementation Rating
9.8
(6 ratings)
-
(0 ratings)
User Testimonials
Salesforce Marketing Cloud Social Studio (retiring)Synthesio Social Intelligence Suite
Likelihood to Recommend
Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
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Ipsos
It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
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Pros
Discontinued Products
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
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Ipsos
  • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
  • Synthesio has an excellent support team. They are always available to answer any questions we have.
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Cons
Discontinued Products
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
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Ipsos
  • I’d love better graphics when I pull reports.
  • The sentiment data is still inaccurate.
  • We are unable to weed out all mentions of the arena associated with the bank.
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Likelihood to Renew
Discontinued Products
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
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Ipsos
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
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Usability
Discontinued Products
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
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Ipsos
No answers on this topic
Reliability and Availability
Discontinued Products
The platform is rarely down
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Ipsos
No answers on this topic
Performance
Discontinued Products
No issues with performance.
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Ipsos
No answers on this topic
Support Rating
Discontinued Products
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
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Ipsos
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
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Online Training
Discontinued Products
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Ipsos
No answers on this topic
Implementation Rating
Discontinued Products
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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Ipsos
No answers on this topic
Alternatives Considered
Discontinued Products
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
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Ipsos
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
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Return on Investment
Discontinued Products
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
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Ipsos
  • It has helped us understanding the on going topics on our social page quite well.
  • Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
  • Employees feel really happy with the tool because it lets them do the work fast and securely.
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