Emplifi Social Marketing Cloud vs. Hootsuite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs. Data and Automated workflows: Emplifi unifies teams across social media marketing,…N/A
Hootsuite
Score 8.3 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month
Pricing
Emplifi Social Marketing CloudHootsuite
Editions & Modules
No answers on this topic
Professional
$99
per month
Team
$249
per month
Business
$739
per month
Enterprise
Contact for Pricing
Offerings
Pricing Offerings
Emplifi Social Marketing CloudHootsuite
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsA monthly billing contract is also available.*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $99/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts
More Pricing Information
Community Pulse
Emplifi Social Marketing CloudHootsuite
Considered Both Products
Emplifi Social Marketing Cloud
Chose Emplifi Social Marketing Cloud
Socialbakers seems to have all the functionality that Hootsuite did, plus more. The detailed analytics is where it benefits us the most. We are able to review and adjust to maximize our ROI.
Chose Emplifi Social Marketing Cloud
We used Sprout Social in the organization for a few years before switching to Emplifi. We also used a free version of Hootsuite to take advantage of their content streams, but they discontinued that feature so we transitioned away from Hootsuite. We found Sprout Social to be …
Chose Emplifi Social Marketing Cloud
Emplifi seemed a better solution than the others that we trialled when looking for a solution. the reason we chose Emplifi (then Social Bakers) was its slick dashboards, and user-friendliness when it came to setting up dashboards and creating personalised tags on our content. …
Chose Emplifi Social Marketing Cloud
Emplifi is a more complete tool than others and they're more updated with trends (like scheduling reels)
Chose Emplifi Social Marketing Cloud
I find Social Marketing Cloud suite easier to use and one of the most updated in terms of KPI available for different channels and formats. It is even one of the most expensive, for this reason the resell to Client is not even easy.
Chose Emplifi Social Marketing Cloud
I evaluated 10 different tools, Emplifi was one of them. What really set Emplifi apart was the user experience, quick turnaround for new features, and robust support. Emplifi allowed us to work most flexibly with the API of all social channels - offering features that other …
Chose Emplifi Social Marketing Cloud
In contrast to other tools in this field, Emplifi Social Marketing Cloud scores especially with its user-friendly interface. Very much within the platform is intuitive, so that even newcomers can quickly find their way around it. It is not unnecessarily complicated, but …
Chose Emplifi Social Marketing Cloud
Having used many similar platforms, I have to say while many do quite similar things, but I feel Emplifi is the most intuitive an reliable. Also it's user management caters to agencies like us where we are a matrixed organisation across markets and need to provide client …
Chose Emplifi Social Marketing Cloud
Socialbakers Suite has a huge database in all sectors. Best learnings/practices in the platform can be shared as sector reportings regularly.
Chose Emplifi Social Marketing Cloud
In our view, Socialbakers does not have real competitors. It offers a comprehensive solution for social media analytics and publishing. After thorough market research, we concluded that we would only ask for a bid from Socialbakers.

Chose Emplifi Social Marketing Cloud
We now use Tracx Social Media Listening tool for our competitor analysis and comparison. Tracx is a tool that includes social media listening, social media post scheduling and competitor analysis.
Chose Emplifi Social Marketing Cloud
Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team.
Hootsuite
Chose Hootsuite
[Hootsuite is much] cheaper than Socialbakers, if you are looking for a very reliable posting tool with some honest analytics, Hootsuite is your choice. But for hardcore analytics you'll need another tool. mLabs hacks your Instagram account and can block your account, I …
Top Pros
Top Cons
Features
Emplifi Social Marketing CloudHootsuite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Hootsuite
7.6
262 Ratings
1% below category average
Boolean keyword searches00 Ratings7.4178 Ratings
Filtering out noise/spam00 Ratings7.0186 Ratings
Sentiment analysis00 Ratings7.4180 Ratings
Broad channel coverage00 Ratings8.3245 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Hootsuite
8.3
368 Ratings
5% above category average
Content planning and scheduling00 Ratings8.9367 Ratings
Audience targeting00 Ratings8.1252 Ratings
Content optimization00 Ratings7.8300 Ratings
Workflow management00 Ratings8.2309 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Hootsuite
7.8
295 Ratings
3% below category average
Automated routing and prioritization00 Ratings7.8213 Ratings
Customer interaction histories00 Ratings7.6230 Ratings
Bulk actions00 Ratings8.0253 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Hootsuite
7.4
285 Ratings
3% below category average
Lead generation00 Ratings6.6171 Ratings
Content marketing00 Ratings7.8255 Ratings
Paid media management00 Ratings7.5170 Ratings
Campaigns and promotions00 Ratings7.8218 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Hootsuite
8.6
364 Ratings
1% above category average
Twitter00 Ratings8.9333 Ratings
Facebook00 Ratings9.1348 Ratings
LinkedIn00 Ratings8.7304 Ratings
Google+00 Ratings8.960 Ratings
Instagram00 Ratings8.6307 Ratings
Pinterest00 Ratings8.2158 Ratings
YouTube00 Ratings8.2145 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Hootsuite
7.8
292 Ratings
1% below category average
Campaign success analytics00 Ratings7.8268 Ratings
Real-time tracking00 Ratings7.9269 Ratings
Competitor analysis00 Ratings7.7182 Ratings
Account management
Comparison of Account management features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Hootsuite
8.1
304 Ratings
1% below category average
Role-based user permissions & privileges00 Ratings8.4257 Ratings
Mobile access00 Ratings7.9282 Ratings
Best Alternatives
Emplifi Social Marketing CloudHootsuite
Small Businesses
Growave
Growave
Score 9.4 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
monday marketer
monday marketer
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Bazaarvoice
Bazaarvoice
Score 8.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
Emplifi Social Marketing CloudHootsuite
Likelihood to Recommend
9.2
(70 ratings)
8.5
(427 ratings)
Likelihood to Renew
9.1
(6 ratings)
9.2
(89 ratings)
Usability
7.3
(2 ratings)
8.2
(65 ratings)
Availability
-
(0 ratings)
9.5
(21 ratings)
Performance
-
(0 ratings)
9.5
(19 ratings)
Support Rating
9.5
(39 ratings)
7.4
(264 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
6.0
(1 ratings)
9.0
(17 ratings)
Implementation Rating
9.1
(2 ratings)
8.1
(39 ratings)
Configurability
-
(0 ratings)
7.1
(3 ratings)
Ease of integration
-
(0 ratings)
8.2
(2 ratings)
Product Scalability
-
(0 ratings)
8.3
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.5
(3 ratings)
Vendor pre-sale
-
(0 ratings)
8.3
(18 ratings)
User Testimonials
Emplifi Social Marketing CloudHootsuite
Likelihood to Recommend
Emplifi Inc
Well-Suited Scenarios: Emplifi excels when managing multiple social media platforms, making it ideal for businesses with an active presence on various networks like Facebook, Twitter, Instagram, and LinkedIn. It's well-suited for businesses with large marketing teams that require collaboration and approval workflows for social media content. Emplifi is a strong choice for organizations focused on data-driven marketing, as it provides robust analytics and reporting tools to measure the impact of social media efforts. Less Appropriate Scenarios: Emplifi's comprehensive features may be excessive for small businesses with limited social media activity. The cost of Emplifi may be prohibitive for small businesses or startups with constrained marketing budgets.
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Hootsuite
I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan. I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
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Pros
Emplifi Inc
  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
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Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Cons
Emplifi Inc
  • We would like to add more public profiles at no cost
  • In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
  • When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.
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Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
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Likelihood to Renew
Emplifi Inc
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
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Usability
Emplifi Inc
In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.
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Hootsuite
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
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Reliability and Availability
Emplifi Inc
No answers on this topic
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
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Performance
Emplifi Inc
No answers on this topic
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
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Support Rating
Emplifi Inc
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
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Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
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In-Person Training
Emplifi Inc
No answers on this topic
Hootsuite
Very easy to teach and learn
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Online Training
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
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Implementation Rating
Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
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Alternatives Considered
Emplifi Inc
Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.
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Hootsuite
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
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Scalability
Emplifi Inc
No answers on this topic
Hootsuite
We are only using in marketing and have been able to scale.
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Return on Investment
Emplifi Inc
  • We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
  • We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.
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Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
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ScreenShots

Emplifi Social Marketing Cloud Screenshots

Screenshot of Advanced AnalyticsScreenshot of Content HubScreenshot of AI-Powered Content InspirationScreenshot of Unified Content CalendarScreenshot of Multi-platform PublisherScreenshot of Integrated UGC Suite

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.