What users are saying about
Top Rated
282 Ratings
51 Ratings
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Score 7.8 out of 101
Top Rated
282 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez profile photo

Sprout Social

It is truly a great platform for anyone trying to manage more than three social platforms at a time. I don't think it's worth purchasing for less than three social platforms because of its lack of ROI accountability. I wish it had a built-in tool that could create short links that could then be tracked in the application. Right now it relies on bit.ly and I have to go to an outside site to track links posted.
Stephanie MacMillan profile photo

Feature Rating Comparison

Listening/monitoring

Socialbakers Suite
Sprout Social
6.8
Boolean keyword searches
Socialbakers Suite
Sprout Social
7.7
Filtering out noise/spam
Socialbakers Suite
Sprout Social
7.3
Sentiment analysis
Socialbakers Suite
Sprout Social
5.5
Broad channel coverage
Socialbakers Suite
Sprout Social
6.9

Publishing

Socialbakers Suite
Sprout Social
8.1
Content planning and scheduling
Socialbakers Suite
Sprout Social
8.2
Audience targeting
Socialbakers Suite
Sprout Social
8.1
Content optimization
Socialbakers Suite
Sprout Social
7.8
Workflow management
Socialbakers Suite
Sprout Social
8.4

Engagement

Socialbakers Suite
Sprout Social
7.4
Automated routing and prioritization
Socialbakers Suite
Sprout Social
6.3
Customer interaction histories
Socialbakers Suite
Sprout Social
8.5
Bulk actions
Socialbakers Suite
Sprout Social
7.3

Marketing

Socialbakers Suite
Sprout Social
7.0
Lead generation
Socialbakers Suite
Sprout Social
6.5
Content marketing
Socialbakers Suite
Sprout Social
8.2
Paid media management
Socialbakers Suite
Sprout Social
6.2
Campaigns and promotions
Socialbakers Suite
Sprout Social
7.2

Channel coverage/integration

Socialbakers Suite
Sprout Social
7.9
Twitter
Socialbakers Suite
Sprout Social
9.1
Facebook
Socialbakers Suite
Sprout Social
8.3
LinkedIn
Socialbakers Suite
Sprout Social
7.5
Google+
Socialbakers Suite
Sprout Social
6.8
Instagram
Socialbakers Suite
Sprout Social
7.8
Pinterest
Socialbakers Suite
Sprout Social
8.0
YouTube
Socialbakers Suite
Sprout Social
8.0

Reporting/analytics

Socialbakers Suite
Sprout Social
8.3
Campaign success analytics
Socialbakers Suite
Sprout Social
8.2
Real-time tracking
Socialbakers Suite
Sprout Social
8.9
Competitor analysis
Socialbakers Suite
Sprout Social
7.7

Account management

Socialbakers Suite
Sprout Social
8.0
Role-based user permissions & privileges
Socialbakers Suite
Sprout Social
9.0
Mobile access
Socialbakers Suite
Sprout Social
6.9

Pros

Socialbakers Suite

  • Engagement Rate is clearly defined in SocialBakers and can be compared with competitors. Its definitely a metric and not only a concept in this platform.
  • Response Rate Insight give us a clear insight of the performance of our team in order to maintain the quality of service we provide to fans/communities/customers.
  • Presentation of data in SocialBakers Analytics platform is complete and simple at the same time, the tool can be used by social media expert and newbies at the same time.
Boris MERCIER profile photo

Sprout Social

  • Creating and scheduling posts across a multitude of platforms.
  • Discovering content through RSS feeds and account feeds
  • Discovering potential profiles to follow and manage your following/followers.
Stephanie MacMillan profile photo

Cons

Socialbakers Suite

  • Not all the Asian social media platforms are included as of July 2015 (but they are working on it)
  • Mobile app is a bit limited and not so easy to use as the web version.
Boris MERCIER profile photo

Sprout Social

  • You cannot schedule content for LinkedIn through SproutSocial. Some of our clients want to post to LinkedIn so it makes it harder. It would be easier to be able to use SproutSocial for everything.
  • Only one employee at a time can be logged into SproutSocial. This is very difficult when several employees need to program for different clients. If another employee signs on while someone else is in the program, the first person on will be kicked off without warning. This often causes whatever project the employee was working on to be lost.
Mckenzie Masters profile photo

Likelihood to Renew

Socialbakers Suite

Socialbakers Suite 7.5
Based on 3 answers
Very satisfied about the output and the reports.
David Arcifa profile photo

Sprout Social

Sprout Social 6.2
Based on 61 answers
I would like to find a platform that offers better and more comprehensive analytics while also offering complete scheduling tools for Facebook and Google +, maybe even Pinterest. I haven't found that yet which is why I haven't switched but as soon as I do, I will switch.
Stephanie Spear profile photo

Usability

Socialbakers Suite

Socialbakers Suite 7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER profile photo

Sprout Social

Sprout Social 8.0
Based on 16 answers
There is no flaw in usability.
Valentin Vesa profile photo

Reliability and Availability

Socialbakers Suite

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Socialbakers Suite

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Socialbakers Suite

Socialbakers Suite 7.1
Based on 3 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER profile photo

Sprout Social

Sprout Social 9.2
Based on 12 answers
I've only had one issue and the support team was quick to get back to me with a solution.
Michelle Hebert profile photo

Online Training

Socialbakers Suite

Socialbakers Suite 6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel profile photo

Sprout Social

Sprout Social 7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Socialbakers Suite

Socialbakers Suite 9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER profile photo

Sprout Social

Sprout Social 8.9
Based on 10 answers
It's super easy.
Michelle Hebert profile photo

Alternatives Considered

Socialbakers Suite

Socialbakers is the best-known brand, and Socialbakers used to have a free analyzing tool. (I’m not sure if it’s still available). Also, I think they were some of the first ones to have this kind of software.
Alejandro Matheu, MD, MBA, MSc in Digital Marketing profile photo

Sprout Social

For my clients who are using Sprout Social over the other available options, it came down to ease of setup and use, the insane quality of customer support, their social reporting, and analysis, influencer identification, social measurement, and engagement, scheduling, and reports! Their reports are visually pleasing for those presentations to leadership, showing what the heck Social Media is actually doing for your return-on-brand investment.
Sylvia Flores profile photo

Return on Investment

Socialbakers Suite

  • We have a more automatic overview of our social media analytics. It saves us 2h weekly.
  • It helps us to identify posts that need boosting
No photo available

Sprout Social

  • Ultimately, I only use SS to push my blog posts to my twitter account. I stay on with them because I like the design and user-friendliness of SS the most. I'm also very interested to see if and how they keep growing. I have high hopes for them.
Michelle Hebert profile photo

Screenshots

Pricing Details

Socialbakers Suite

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Socialbakers Suite Editions & Modules

Socialbakers Suite
Edition
Essential Plan
$2001
1. per month
Additional Pricing Details
For the Smart, Scale and Integrated 360 plans please request a one-to-one demonstration at socialbakers.com/company/request-demo - Price on request.

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprout Social Editions & Modules

Sprout Social
Additional Pricing Details

Add comparison