What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
322 Ratings
62 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Sprout Social

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
322 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez | TrustRadius Reviewer

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Socialbakers Suite
Sprout Social
7.7
Boolean keyword searches
Socialbakers Suite
Sprout Social
8.0
Filtering out noise/spam
Socialbakers Suite
Sprout Social
6.9
Sentiment analysis
Socialbakers Suite
Sprout Social
7.2
Broad channel coverage
Socialbakers Suite
Sprout Social
8.5

Publishing

Socialbakers Suite
Sprout Social
7.8
Content planning and scheduling
Socialbakers Suite
Sprout Social
7.8
Audience targeting
Socialbakers Suite
Sprout Social
7.8
Content optimization
Socialbakers Suite
Sprout Social
7.7
Workflow management
Socialbakers Suite
Sprout Social
7.8

Engagement

Socialbakers Suite
Sprout Social
7.8
Automated routing and prioritization
Socialbakers Suite
Sprout Social
8.0
Customer interaction histories
Socialbakers Suite
Sprout Social
8.0
Bulk actions
Socialbakers Suite
Sprout Social
7.5

Marketing

Socialbakers Suite
Sprout Social
7.2
Lead generation
Socialbakers Suite
Sprout Social
7.1
Content marketing
Socialbakers Suite
Sprout Social
8.5
Paid media management
Socialbakers Suite
Sprout Social
6.2
Campaigns and promotions
Socialbakers Suite
Sprout Social
7.2

Channel coverage/integration

Socialbakers Suite
Sprout Social
7.9
Twitter
Socialbakers Suite
Sprout Social
9.0
Facebook
Socialbakers Suite
Sprout Social
8.4
LinkedIn
Socialbakers Suite
Sprout Social
7.8
Google+
Socialbakers Suite
Sprout Social
6.0
Instagram
Socialbakers Suite
Sprout Social
8.0
Pinterest
Socialbakers Suite
Sprout Social
8.3
YouTube
Socialbakers Suite
Sprout Social
8.0

Reporting/analytics

Socialbakers Suite
Sprout Social
8.0
Campaign success analytics
Socialbakers Suite
Sprout Social
8.2
Real-time tracking
Socialbakers Suite
Sprout Social
8.5
Competitor analysis
Socialbakers Suite
Sprout Social
7.3

Account management

Socialbakers Suite
Sprout Social
8.1
Role-based user permissions & privileges
Socialbakers Suite
Sprout Social
8.6
Mobile access
Socialbakers Suite
Sprout Social
7.5

Pros

Socialbakers Suite

  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
Anonymous | TrustRadius Reviewer

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier | TrustRadius Reviewer

Cons

Socialbakers Suite

  • In the publishing calendar. It seems like I have to change my filters every time I login. Would be nice if it could save our settings from session to session.
  • Dark posts parameters are set. Not having to be able to customize further has turned us away from using that feature in Socialbakers.
Eric Mah | TrustRadius Reviewer

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V | TrustRadius Reviewer

Likelihood to Renew

Socialbakers Suite

Socialbakers Suite 9.1
Based on 4 answers
Very satisfied about the output and the reports.
David Arcifa | TrustRadius Reviewer

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Socialbakers Suite

Socialbakers Suite 7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER | TrustRadius Reviewer

Sprout Social

Sprout Social 5.5
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst | TrustRadius Reviewer

Reliability and Availability

Socialbakers Suite

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado | TrustRadius Reviewer

Support Rating

Socialbakers Suite

Socialbakers Suite 9.1
Based on 4 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER | TrustRadius Reviewer

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre | TrustRadius Reviewer

Online Training

Socialbakers Suite

Socialbakers Suite 6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel | TrustRadius Reviewer

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Socialbakers Suite

Socialbakers Suite 9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER | TrustRadius Reviewer

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Socialbakers Suite

Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team
Kayhan Dural | TrustRadius Reviewer

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack | TrustRadius Reviewer

Return on Investment

Socialbakers Suite

  • Actually this is not a software that can give you exactly an ROI, but obviously, it gives you the metrics of how your campaigns are doing.
  • It gives you great insight to make decisions based on the statistics. Which is the best “ROI” I think.
Alejandro Matheu, MD, MBA, MSc in Digital Marketing | TrustRadius Reviewer

Sprout Social

  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Stephanie MacMillan | TrustRadius Reviewer

Screenshots

Pricing Details

Socialbakers Suite

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Socialbakers Suite Editions & Modules

Edition
The Essential Package. Available to purchase online now.$2001
  1. per month
Additional Pricing Details
- For the Complete Socialbakers Platform, please request a consultation - Unify all your social marketing operations in one. Everything from audience research to strategic planning to execution and measurement, it’s the go-to platform for marketing teams.

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprout Social Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Socialbakers Suite
7.0
Sprout Social
7.8

Likelihood to Renew

Socialbakers Suite
9.1
Sprout Social
6.2

Usability

Socialbakers Suite
7.3
Sprout Social
5.5

Reliability and Availability

Socialbakers Suite
Sprout Social
7.7

Performance

Socialbakers Suite
Sprout Social
8.0

Support Rating

Socialbakers Suite
9.1
Sprout Social
3.0

Online Training

Socialbakers Suite
6.0
Sprout Social
7.3

Implementation Rating

Socialbakers Suite
9.1
Sprout Social
8.9

Add comparison