Emplifi Social Marketing Cloud vs. Socialcast (discontinued)

For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.

Socialcast has been a great tool for FactSet. I would recommend it to any firm looking for an easy-to-use tool to centralize communication and collaborate on a global scale.

• Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
• Community - really simple one board collecting of all our social messages makes replying simple
• dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals

Incentivized

• Socialcast has an exceptional user experience. With very few idiosyncrasies, it works well on every platform I've tried.
• The platform has such a high level of ease of use, it becomes somewhat addicting.
• Social analytics are superb.
• The platform is highly intuitive and requires zero training or coaching in order for network members to become productive with it.
• It's extremely reliable. Only once in 4 years, was the product not available, and that was only for about a half-hour. In that half-hour, we realized how dependent we were on it. (Very.)
• The multi-device and deployment options are excellent. On-premise, Private Cloud, and Multi-tenant SaaS all available.
• The mobile apps for iPhone, tablets, and Android render well with a beautiful UI/UX. The desktop AIR app is equally highly usable.

• We would like to add more public profiles at no cost
• In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
• When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.

Incentivized

• The software is a little bit pricey because it is charged by user/month and depending on the deployment method.
• For companies with a lot of workers the price can increase significantly.
• The mobile app usability and notifications are poor. Need to be improved.
• If there were more administrative features available the product would be improved

Incentivized

the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy

Incentivized

Beyond the value FactSet derives from using the platform, Socialcast (the firm) has been a good partner to FactSet. We've experienced very little downtime with the service and they have been responsive and fair with enhancement requests and questions

In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.

Incentivized

The UX is its best feature

We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.

Incentivized

Excellent support; of course not perfect. :-)

The online training was fine but, in the end, the best way to learn any product is by actually using it.

The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!

Not applicable, as it is a SaaS platform with minimal implementation

Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.

Incentivized

Socialcast is great for collaboration & light project management, but anything complex doesn't work well.

Using it as an email notification curator works nice for us.

Incentivized

• We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
• We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.

Incentivized

• Definitely more organized project management and team collaboration.
• Efficiency in carrying out tasks.
• Creates a spirit of collaboration and friendliness among colleagues.

Incentivized