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SocialBro vs Vertical Response Comparison

Based on 23 user reviews

Quotes From Member Reviews

We asked business professionals to review each product. Here are some excerpts of what they said.

Overall Rating

The Pros

The Cons

Likelihood to Renew

Usability Rating

Availability Rating

Performance Rating

Overall Support Rating

Online Training

Implementation Rating

Alternatives Considered

Return on Investment

Pricing Details

Starting Price$7/month (USD)$9/month (USD)
Trial Available?
Free Version Available?
A basic review on SocialBro
January 31, 2014
SocialBro is a good tool for providing insight into influence, but it does not really help you understand how to extend your own influence.
The best twitter marketing tool, bro
August 23, 2013
SocialBro is a great Twitter marketing tool, despite a somewhat unintuitive user interface. It helps us find influencers and reach out to them, and mass add/remove accounts we follow. We have seen increased lead generation and email capture as a result of using the tool.
SocialBro is one of a kind
May 20, 2013
SocialBro is highly effective for tying content to Twitter followers. It helps improve tweet quality by directly demonstrating which tweets gain or lose followers. It's a unique tool.
Vertical Response - I Love It!
May 16, 2014
It sends email to your supporters email address and Facebook inboxes. It has a nice drag and drop interface, but you can also use HTML. Good selection of templates. It would be great if it were integrated with LinkedIn and Instagram.
Easy for a Novice!
December 13, 2013
For entry level email marketing professionals, Vertical Response's simple dashboard, fast search features, and easy of use make it a great choice for organizations with a limited budget.
Underwhelming, but it works.
December 4, 2013
Integration with Salesforce is a plus, and there are some good templates to get started. However, the user interface is very clunky and unintuitive.
Vertical Response as Email Marketing Solution
December 6, 2013
Vertical Response is a cost effective option for consolidating marketing across multiple properties. The API is a great way of allowing users to send mail directly from VR or from our in-house application which is connected through the API. We would like to see more granularity around opt-out messages.
Small Business Friendly, Lacking Tools for Growth
December 5, 2013
Vertical Response has great templates that do not require HTML skills. I has a simple user interface and it's quite easy to do basic things like upload lists and manage contacts. But the product does not offer any marketing automation features or even list segmentation.
Vertical Response works for SMBs
December 4, 2013
Cost was a big factor in the selection of Vertical Response. It is very user-friendly and intuitive, and has reduced the time we have needed to take to manage our email marketing. It would be good to have more sophisticated multi-variate and A/B testing capabilities and easier integration with 3rd-party tools.
Vertical Respnse Review
December 4, 2013
Vertical Response is a very strong product and it was great for keeping a DB of customers and creating online signups. I would like to have access to more templates and a better editor for the web-based email.
VR is a cost efficient tool, great for email marketing starters
November 26, 2013
Vertical Response is a good email platform and has increased our lead generation. Analytics are very helpful for tracking engagement and social sharing is quite easy to use. Email templates are hard to customize and the WSYIWYG is a bit limiting.
The Best SMB Email System on the Market
July 17, 2013
Vertical Response is a great email platform enabling a 12% conversion rate on campaigns. Excellent integration with Salesforce and great usability. Reporting could be better.
Easy Set Up & Integration with Salesforce
May 17, 2013
Vertical Response was selected over MailChimp and ExactTarget because of seamless integration with Salesforce, cost, feature set. Strong points are point and click integration with Salesforce, and tracking of email receipt in the constituent Salesforce record. Some minor issues around updating existing email lists and with images in cloned emails but, overall, the products intuitive, and easy-to-learn with strong product support.
Switched from Salesforce for simplicity, cost.
December 31, 2012
Board Director at a small nonprofit replaced Salesforce with Vertical Response for contact management / email marketing as Salesforce was too complex for an organization of this size. Vertical Response works very well and is free for nonprofits.
VR - Infrequent user integration with SFDC
December 13, 2013
Vertical response's integration with Salesforce, pricing model, and ability to track data makes it a great solution for a low volume sender.
A Director of Marketing without having to hire one
December 13, 2013
Creates professional looking email marketing campaigns, efficiently tracks contacts and generates usable reports and analytics. It could have better integration with social media and more intuitive design features.
Vertical Response, an excellent service for managing corporate and SMB mailing campaigns
December 13, 2013
An excellent service for in-house or SMB mailing campaigns. However, there are many other competitors that provide the same functions, level of service, and pricing.
Great service for small businesses that want to look really professional.
December 4, 2013
This is s more professional tool than many generic free tools and provides good email templates. It's generally easy to use, but requires some HTML knowledge if you stray from the standard templates.
Vertical Response Rocks!
December 4, 2013
Very easy to use, inexpensive product with good templates. SOme formatting issues, but overall a great product for small businesses.
Vertical Response; Great tool if it meets your requirements
December 4, 2013
Vertical Response is a good starter email package with good deliverability, integration with Salesforce and customer support. However, limited functionality is unlikely to appeal to companies with more advanced requirements.
Vertical Response Keeps Your Biz Climbing
December 4, 2013
Vertical Response has good list segmentation capabilities and is easy enough to use even for novices. Navigating support options can be tricky.
Vertical reponse made a HUGE difference in my department !
November 26, 2013
I use Vertical Response mostly for tracking response rates on deparment surveys. The reporting is very good and the product is easy to use.
Vertical Response a Winner
July 15, 2013
Great mass emailing tool with easy-to-use templates. Great customer service. Excellent value for money.