SocialFlow by Piano vs. Tailwind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SocialFlow by Piano
Score 5.6 out of 10
N/A
A solution to amplify content with AI-powered social publishing. Used to grow and engage an audience through real-time data and machine-learning optimization, guiding users to content, and to just the right place in the social conversation. Socialflow was acquired by Piano in 2022, and is now a Piano solution.N/A
Tailwind
Score 6.6 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
SocialFlow by PianoTailwind
Editions & Modules
No answers on this topic
Pinterest Plus
$14.99
per month
Instagram Plus
$14.99
per month
Tailwind Create
$119.88
billed annually
SmartLoop
$119.88
billed annually
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
SocialFlow by PianoTailwind
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
SocialFlow by PianoTailwind
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
SocialFlow by Piano
5.0
2 Ratings
42% below category average
Tailwind
9.2
4 Ratings
18% above category average
Boolean keyword searches5.12 Ratings9.52 Ratings
Filtering out noise/spam4.62 Ratings8.93 Ratings
Sentiment analysis5.12 Ratings8.94 Ratings
Broad channel coverage5.12 Ratings9.44 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
SocialFlow by Piano
5.1
3 Ratings
43% below category average
Tailwind
8.6
10 Ratings
8% above category average
Content planning and scheduling5.13 Ratings8.010 Ratings
Audience targeting5.13 Ratings9.77 Ratings
Content optimization5.13 Ratings7.110 Ratings
Workflow management5.13 Ratings9.58 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
SocialFlow by Piano
4.9
3 Ratings
49% below category average
Tailwind
9.6
8 Ratings
17% above category average
Automated routing and prioritization5.12 Ratings10.06 Ratings
Customer interaction histories4.62 Ratings9.43 Ratings
Bulk actions5.13 Ratings9.56 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
SocialFlow by Piano
5.1
3 Ratings
40% below category average
Tailwind
9.9
6 Ratings
26% above category average
Lead generation5.13 Ratings9.76 Ratings
Content marketing5.13 Ratings9.96 Ratings
Paid media management5.13 Ratings10.05 Ratings
Campaigns and promotions5.13 Ratings10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
SocialFlow by Piano
5.7
3 Ratings
40% below category average
Tailwind
8.5
10 Ratings
0% below category average
Twitter5.13 Ratings00 Ratings
Facebook5.13 Ratings00 Ratings
LinkedIn5.13 Ratings00 Ratings
Google+9.01 Ratings00 Ratings
Instagram5.13 Ratings8.06 Ratings
Pinterest5.12 Ratings9.010 Ratings
YouTube5.12 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
SocialFlow by Piano
5.1
3 Ratings
42% below category average
Tailwind
9.8
8 Ratings
22% above category average
Campaign success analytics5.13 Ratings10.07 Ratings
Real-time tracking5.13 Ratings9.87 Ratings
Competitor analysis5.12 Ratings9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
SocialFlow by Piano
7.0
3 Ratings
15% below category average
Tailwind
7.5
7 Ratings
8% below category average
Role-based user permissions & privileges7.03 Ratings10.06 Ratings
Mobile access7.03 Ratings5.17 Ratings
Best Alternatives
SocialFlow by PianoTailwind
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SocialFlow by PianoTailwind
Likelihood to Recommend
5.6
(5 ratings)
1.0
(11 ratings)
Likelihood to Renew
9.0
(2 ratings)
-
(0 ratings)
Usability
5.1
(2 ratings)
10.0
(1 ratings)
Support Rating
5.6
(2 ratings)
10.0
(1 ratings)
User Testimonials
SocialFlow by PianoTailwind
Likelihood to Recommend
Piano Software
SocialFlow is well suited for Platform & keyword research : 1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social mediaplatforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms data extraction​ 2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)
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Tailwind
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
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Pros
Piano Software
  • Posts without human input.
  • Monitors algorithms.
  • Easy to use interface.
Read full review
Tailwind
  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
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Cons
Piano Software
  • I'd like to open up windows for more than one account/platform at time.
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Tailwind
  • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
  • The Tailwind Create is fun and helpful but still hard to use.
Read full review
Likelihood to Renew
Piano Software
  • Clarity of communication
  • Quality of product
  • Its sheer utility
  • How we now rely on it greatly
  • Reasonable price point
Read full review
Tailwind
No answers on this topic
Usability
Piano Software
I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association.​ What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns
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Tailwind
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
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Support Rating
Piano Software
They don’t seem to understand the issues when we explain them.
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Tailwind
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
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Alternatives Considered
Piano Software
We've also evaluated HootSuite and Sprout Social, and we used both in the past. SocialFlow is superior in its content system for creating, editing, and publishing posts. It's ideal for a team of our size. The cost is fair. It was overall the best option in all of the categories we were looking for.
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Tailwind
At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
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Return on Investment
Piano Software
  • Increased engagement
  • ROI
  • Efficiency
  • Transparency/data/insight
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Tailwind
  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
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ScreenShots