What users are saying about
6 Ratings
18 Ratings
6 Ratings
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Score 9 out of 100
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7 out of 100

Likelihood to Recommend

SocialFlow

For brands that are diving into their own content marketing and thought leadership, and building up "owned" media platforms, SocialFlow is a great tool to build audience, manage distribution and give insight. They also just launched a LinkedIn capability which lets you increase engagement with a business audience and even target the LinkedIn audience by title, function, geography, etc
Jeanne Meyer | TrustRadius Reviewer

Tracx

Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Publishing

SocialFlow
8.0
Tracx
Content planning and scheduling
SocialFlow
10.0
Tracx
Audience targeting
SocialFlow
10.0
Tracx
Content optimization
SocialFlow
6.0
Tracx
Workflow management
SocialFlow
6.0
Tracx

Engagement

SocialFlow
5.0
Tracx
Bulk actions
SocialFlow
5.0
Tracx

Marketing

SocialFlow
4.0
Tracx
Lead generation
SocialFlow
3.0
Tracx
Content marketing
SocialFlow
6.0
Tracx
Paid media management
SocialFlow
2.0
Tracx
Campaigns and promotions
SocialFlow
5.0
Tracx

Channel coverage/integration

SocialFlow
7.8
Tracx
Twitter
SocialFlow
10.0
Tracx
Facebook
SocialFlow
10.0
Tracx
LinkedIn
SocialFlow
1.0
Tracx
Instagram
SocialFlow
10.0
Tracx

Reporting/analytics

SocialFlow
6.0
Tracx
Campaign success analytics
SocialFlow
6.0
Tracx
Real-time tracking
SocialFlow
6.0
Tracx

Account management

SocialFlow
5.5
Tracx
Role-based user permissions & privileges
SocialFlow
8.0
Tracx
Mobile access
SocialFlow
3.0
Tracx

Pros

SocialFlow

  • Easily accessible analytics
  • Web-based platforms ease access/setup
Richard Chen | TrustRadius Reviewer

Tracx

  • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
  • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
MacKenzie Teskey | TrustRadius Reviewer

Cons

SocialFlow

  • Clunky.
  • Difficult to navigate.
Anonymous | TrustRadius Reviewer

Tracx

  • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
  • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

SocialFlow

SocialFlow 9.0
Based on 2 answers
Big bang for buck. My clients like the results and the insights.
Jeanne Meyer | TrustRadius Reviewer

Tracx

Tracx 8.3
Based on 4 answers
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
Anonymous | TrustRadius Reviewer

Alternatives Considered

SocialFlow

Buddy Media neither communicated as clearly nor offered answers with the clarity SocialFlow did
Richard Chen | TrustRadius Reviewer

Tracx

I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
Bryan Nye | TrustRadius Reviewer

Return on Investment

SocialFlow

  • Allowed multiple team members to post.
  • Allowed for greater post quantity.
Anonymous | TrustRadius Reviewer

Tracx

  • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
Bryan Nye | TrustRadius Reviewer

Screenshots

Pricing Details

SocialFlow

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Tracx

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

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