SocialFlow by Piano vs. Tracx

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SocialFlow by Piano
Score 5.6 out of 10
N/A
A solution to amplify content with AI-powered social publishing. Used to grow and engage an audience through real-time data and machine-learning optimization, guiding users to content, and to just the right place in the social conversation. Socialflow was acquired by Piano in 2022, and is now a Piano solution.N/A
Tracx
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
Pricing
SocialFlow by PianoTracx
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SocialFlow by PianoTracx
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SocialFlow by PianoTracx
Top Pros
Top Cons
Features
SocialFlow by PianoTracx
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
SocialFlow by Piano
5.0
2 Ratings
43% below category average
Tracx
-
Ratings
Boolean keyword searches5.12 Ratings00 Ratings
Filtering out noise/spam4.62 Ratings00 Ratings
Sentiment analysis5.12 Ratings00 Ratings
Broad channel coverage5.12 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
SocialFlow by Piano
5.1
3 Ratings
47% below category average
Tracx
-
Ratings
Content planning and scheduling5.13 Ratings00 Ratings
Audience targeting5.13 Ratings00 Ratings
Content optimization5.13 Ratings00 Ratings
Workflow management5.13 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
SocialFlow by Piano
5.0
3 Ratings
48% below category average
Tracx
-
Ratings
Automated routing and prioritization5.12 Ratings00 Ratings
Customer interaction histories4.62 Ratings00 Ratings
Bulk actions5.13 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
SocialFlow by Piano
5.1
3 Ratings
43% below category average
Tracx
-
Ratings
Lead generation5.13 Ratings00 Ratings
Content marketing5.13 Ratings00 Ratings
Paid media management5.13 Ratings00 Ratings
Campaigns and promotions5.13 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
SocialFlow by Piano
5.7
3 Ratings
40% below category average
Tracx
-
Ratings
Twitter5.13 Ratings00 Ratings
Facebook5.13 Ratings00 Ratings
LinkedIn5.13 Ratings00 Ratings
Google+9.01 Ratings00 Ratings
Instagram5.13 Ratings00 Ratings
Pinterest5.12 Ratings00 Ratings
YouTube5.12 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
SocialFlow by Piano
5.1
3 Ratings
43% below category average
Tracx
-
Ratings
Campaign success analytics5.13 Ratings00 Ratings
Real-time tracking5.13 Ratings00 Ratings
Competitor analysis5.12 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
SocialFlow by Piano
7.1
3 Ratings
14% below category average
Tracx
-
Ratings
Role-based user permissions & privileges7.13 Ratings00 Ratings
Mobile access7.13 Ratings00 Ratings
Best Alternatives
SocialFlow by PianoTracx
Small Businesses
Conte.ai
Conte.ai
Score 1.1 out of 10
Publer
Publer
Score 9.6 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
1-Social
1-Social
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SocialFlow by PianoTracx
Likelihood to Recommend
5.6
(5 ratings)
9.0
(9 ratings)
Likelihood to Renew
9.0
(2 ratings)
8.3
(4 ratings)
Usability
5.1
(2 ratings)
-
(0 ratings)
Support Rating
5.6
(2 ratings)
-
(0 ratings)
User Testimonials
SocialFlow by PianoTracx
Likelihood to Recommend
Piano Software
SocialFlow is well suited for Platform & keyword research : 1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social mediaplatforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms data extraction​ 2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)
Read full review
Tracx
Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
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Pros
Piano Software
  • Posts without human input.
  • Monitors algorithms.
  • Easy to use interface.
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Tracx
  • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
  • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
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Cons
Piano Software
  • I'd like to open up windows for more than one account/platform at time.
Read full review
Tracx
  • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
  • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
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Likelihood to Renew
Piano Software
  • Clarity of communication
  • Quality of product
  • Its sheer utility
  • How we now rely on it greatly
  • Reasonable price point
Read full review
Tracx
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
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Usability
Piano Software
I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association.​ What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns
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Tracx
No answers on this topic
Support Rating
Piano Software
They don’t seem to understand the issues when we explain them.
Read full review
Tracx
No answers on this topic
Alternatives Considered
Piano Software
We've also evaluated HootSuite and Sprout Social, and we used both in the past. SocialFlow is superior in its content system for creating, editing, and publishing posts. It's ideal for a team of our size. The cost is fair. It was overall the best option in all of the categories we were looking for.
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Tracx
I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
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Return on Investment
Piano Software
  • Increased engagement
  • ROI
  • Efficiency
  • Transparency/data/insight
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Tracx
  • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
Read full review
ScreenShots

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.