What users are saying about

SocialFlow vs Tracx

SocialFlow
6 Ratings
Tracx
18 Ratings

SocialFlow

6 Ratings
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Score 9 out of 100

Based on 6 reviews and ratings

Tracx

18 Ratings
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Score 7 out of 100

Based on 18 reviews and ratings

Likelihood to Recommend

SocialFlow

For brands that are diving into their own content marketing and thought leadership, and building up "owned" media platforms, SocialFlow is a great tool to build audience, manage distribution and give insight. They also just launched a LinkedIn capability which lets you increase engagement with a business audience and even target the LinkedIn audience by title, function, geography, etc

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Jeanne Meyer | TrustRadius Reviewer
Jeanne Meyer
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Tracx

Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited

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Anonymous | TrustRadius Reviewer
Verified User
View all 9 answers on this topic

Feature Rating Comparison

Publishing

SocialFlow
8.0
Tracx
—
Content planning and scheduling
SocialFlow
10.0
Tracx
—
Audience targeting
SocialFlow
10.0
Tracx
—
Content optimization
SocialFlow
6.0
Tracx
—
Workflow management
SocialFlow
6.0
Tracx
—

Engagement

SocialFlow
5.0
Tracx
—
Bulk actions
SocialFlow
5.0
Tracx
—

Marketing

SocialFlow
4.0
Tracx
—
Lead generation
SocialFlow
3.0
Tracx
—
Content marketing
SocialFlow
6.0
Tracx
—
Paid media management
SocialFlow
2.0
Tracx
—
Campaigns and promotions
SocialFlow
5.0
Tracx
—

Channel coverage/integration

SocialFlow
7.8
Tracx
—
Twitter
SocialFlow
10.0
Tracx
—
Facebook
SocialFlow
10.0
Tracx
—
LinkedIn
SocialFlow
1.0
Tracx
—
Instagram
SocialFlow
10.0
Tracx
—

Reporting/analytics

SocialFlow
6.0
Tracx
—
Campaign success analytics
SocialFlow
6.0
Tracx
—
Real-time tracking
SocialFlow
6.0
Tracx
—

Account management

SocialFlow
5.5
Tracx
—
Role-based user permissions & privileges
SocialFlow
8.0
Tracx
—
Mobile access
SocialFlow
3.0
Tracx
—

Pros

SocialFlow

  • Easily accessible analytics
  • Web-based platforms ease access/setup

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Richard Chen | TrustRadius Reviewer
Richard Chen
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Tracx

  • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
  • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.

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MacKenzie Teskey | TrustRadius Reviewer
MacKenzie Teskey
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Cons

SocialFlow

  • Clunky.
  • Difficult to navigate.

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Anonymous | TrustRadius Reviewer
Verified User
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Tracx

  • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
  • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.

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Anonymous | TrustRadius Reviewer
Verified User
View all 9 answers on this topic

Likelihood to Renew

SocialFlow

SocialFlow 9.0
Based on 2 answers
Big bang for buck. My clients like the results and the insights.

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Jeanne Meyer | TrustRadius Reviewer
Jeanne Meyer
View all 2 answers on this topic

Tracx

Tracx 8.3
Based on 4 answers
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Alternatives Considered

SocialFlow

Buddy Media neither communicated as clearly nor offered answers with the clarity SocialFlow did

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Richard Chen | TrustRadius Reviewer
Richard Chen
View all 3 answers on this topic

Tracx

I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.

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Bryan Nye | TrustRadius Reviewer
Bryan Nye
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Return on Investment

SocialFlow

  • Allowed multiple team members to post.
  • Allowed for greater post quantity.

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Anonymous | TrustRadius Reviewer
Verified User
View all 3 answers on this topic

Tracx

  • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.

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Bryan Nye | TrustRadius Reviewer
Bryan Nye
View all 9 answers on this topic

Screenshots

SocialFlow

—

Pricing Details

SocialFlow

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
—

Tracx

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

SocialFlow
9.0
Tracx
9.0

Likelihood to Renew

SocialFlow
9.0
Tracx
8.3

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