What users are saying about
8 Ratings
19 Ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.4 out of 100
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7 out of 100

Feature Set Ratings

    Listening/monitoring

    4.9

    SocialFlow

    49%

    Tracx

    Feature Set Not Supported
    N/A
    SocialFlow ranks higher in 4/4 features

    Boolean keyword searches

    5.0
    50%
    2 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    4.5
    45%
    2 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    5.0
    50%
    2 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    5.0
    50%
    2 Ratings
    N/A
    0 Ratings

    Publishing

    5.0

    SocialFlow

    50%

    Tracx

    Feature Set Not Supported
    N/A
    SocialFlow ranks higher in 4/4 features

    Content planning and scheduling

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Audience targeting

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Content optimization

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Workflow management

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Engagement

    4.8

    SocialFlow

    48%

    Tracx

    Feature Set Not Supported
    N/A
    SocialFlow ranks higher in 3/3 features

    Automated routing and prioritization

    5.0
    50%
    2 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    4.5
    45%
    2 Ratings
    N/A
    0 Ratings

    Bulk actions

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Marketing

    5.0

    SocialFlow

    50%

    Tracx

    Feature Set Not Supported
    N/A
    SocialFlow ranks higher in 4/4 features

    Lead generation

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Content marketing

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Paid media management

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    5.6

    SocialFlow

    56%

    Tracx

    Feature Set Not Supported
    N/A
    SocialFlow ranks higher in 7/7 features

    Twitter

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Facebook

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    LinkedIn

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Google+

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Instagram

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Pinterest

    5.0
    50%
    2 Ratings
    N/A
    0 Ratings

    YouTube

    5.0
    50%
    2 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    5.0

    SocialFlow

    50%

    Tracx

    Feature Set Not Supported
    N/A
    SocialFlow ranks higher in 3/3 features

    Campaign success analytics

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Real-time tracking

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Competitor analysis

    5.0
    50%
    2 Ratings
    N/A
    0 Ratings

    Account management

    7.0

    SocialFlow

    70%

    Tracx

    Feature Set Not Supported
    N/A
    SocialFlow ranks higher in 2/2 features

    Role-based user permissions & privileges

    7.0
    70%
    3 Ratings
    N/A
    0 Ratings

    Mobile access

    7.0
    70%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • SocialFlow is rated higher in 1 area: Likelihood to Renew
    • Tracx is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    5.5

    SocialFlow

    55%
    5 Ratings
    9.0

    Tracx

    90%
    9 Ratings

    Likelihood to Renew

    9.0

    SocialFlow

    90%
    2 Ratings
    8.3

    Tracx

    83%
    4 Ratings

    Usability

    5.0

    SocialFlow

    50%
    2 Ratings

    Tracx

    N/A
    0 Ratings

    Support Rating

    5.5

    SocialFlow

    55%
    2 Ratings

    Tracx

    N/A
    0 Ratings

    Likelihood to Recommend

    SocialFlow

    SocialFlow is well suited for Platform & keyword research :1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tagsSocial mediaplatformsProfessional review forumsIndustry-focused discussion sitesE-commerce websitesContent streaming platforms data extraction​2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)
    Anonymous | TrustRadius Reviewer

    Tracx

    Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
    Anonymous | TrustRadius Reviewer

    Pros

    SocialFlow

    • Posts without human input.
    • Monitors algorithms.
    • Easy to use interface.
    Anonymous | TrustRadius Reviewer

    Tracx

    • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
    • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
    MacKenzie Teskey | TrustRadius Reviewer

    Cons

    SocialFlow

    • I'd like to open up windows for more than one account/platform at time.
    Jeanne Meyer | TrustRadius Reviewer

    Tracx

    • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
    • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    SocialFlow

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Tracx

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    SocialFlow

    SocialFlow 9.0
    Based on 2 answers
    • Clarity of communication
    • Quality of product
    • Its sheer utility
    • How we now rely on it greatly
    • Reasonable price point
    Richard Chen | TrustRadius Reviewer

    Tracx

    Tracx 8.3
    Based on 4 answers
    Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
    Anonymous | TrustRadius Reviewer

    Usability

    SocialFlow

    SocialFlow 5.0
    Based on 2 answers
    I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association.​ What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns
    Anonymous | TrustRadius Reviewer

    Tracx

    No score
    No answers yet
    No answers on this topic

    Support Rating

    SocialFlow

    SocialFlow 5.5
    Based on 2 answers
    They don’t seem to understand the issues when we explain them.
    Anonymous | TrustRadius Reviewer

    Tracx

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    SocialFlow

    We've also evaluated HootSuite and Sprout Social, and we used both in the past. SocialFlow is superior in its content system for creating, editing, and publishing posts. It's ideal for a team of our size. The cost is fair. It was overall the best option in all of the categories we were looking for.
    Anonymous | TrustRadius Reviewer

    Tracx

    I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
    Bryan Nye | TrustRadius Reviewer

    Return on Investment

    SocialFlow

    • Increased engagement
    • ROI
    • Efficiency
    • Transparency/data/insight
    Jeanne Meyer | TrustRadius Reviewer

    Tracx

    • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
    Bryan Nye | TrustRadius Reviewer

    Screenshots

    Add comparison