TrustRadius

Sojern RevDirect vs. Zeta Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sojern RevDirect
Score 9.0 out of 10
N/A
Sojern’s RevDirect™is a risk-free, pay-for-performance direct demand marketing solution for independent hotel marketers. Engaging with prospective guests as they quickly navigate across websites, digital channels, and devices to plan and book their travel is an increasingly complex challenge, which Sojern is aiming to solve with its RevDirect solution. You can customize your display campaign to include Facebook, Instagram, Search, and more, and place your property in front of in-market…N/A
Zeta Marketing Platform
Score 10.0 out of 10
N/A
The Zeta Marketing Platform enterprise marketing platform offers a cloud-based solution for customer outreach across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform.N/A
Pricing
Sojern RevDirectZeta Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Sojern RevDirectZeta Marketing Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Sojern RevDirectZeta Marketing Platform
Features
Sojern RevDirectZeta Marketing Platform
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Sojern RevDirect
8.3
1 Ratings
6% above category average
Zeta Marketing Platform
-
Ratings
Ad campaign creation8.01 Ratings00 Ratings
Ad deployment8.01 Ratings00 Ratings
Display advertising8.01 Ratings00 Ratings
Ad display and retargeting segmentation9.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Sojern RevDirect
10.0
1 Ratings
25% above category average
Zeta Marketing Platform
-
Ratings
Ad dashboards10.01 Ratings00 Ratings
Ad performance reports10.01 Ratings00 Ratings
Best Alternatives
Sojern RevDirectZeta Marketing Platform
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Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
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User Ratings
Sojern RevDirectZeta Marketing Platform
Likelihood to Recommend
10.0
(1 ratings)
2.0
(1 ratings)
User Testimonials
Sojern RevDirectZeta Marketing Platform
Likelihood to Recommend
Sojern
Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.
LE
Lauren Ericksen
SEM Analyst
Read full review
Zeta Global
  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
Verified User
Anonymous
Read full review
Pros
Sojern
  • Drives booking to our websites.
  • Helps us to better understand traveler profiles.
LE
Lauren Ericksen
SEM Analyst
Read full review
Zeta Global
  • Good customer service.
  • They were flexible in allowing us to access backend data.
Verified User
Anonymous
Read full review
Cons
Sojern
  • For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
LE
Lauren Ericksen
SEM Analyst
Read full review
Zeta Global
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
Verified User
Anonymous
Read full review
Alternatives Considered
Sojern
Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
LE
Lauren Ericksen
SEM Analyst
Read full review
Zeta Global
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
Verified User
Anonymous
Read full review
Return on Investment
Sojern
  • Sojern has had a positive impact on our impression share.
  • Sojern has had a positive impact on our ROI across the board.
LE
Lauren Ericksen
SEM Analyst
Read full review
Zeta Global
  • Did push through implementations but was buggy
  • Fast UI
Verified User
Anonymous
Read full review
ScreenShots