Likelihood to Recommend Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Read full review I believe the scenarios we used it for were quite well covered, from the executive perspective. The downtime alarms worked very well and were easy to setup, uptime monitoring tools were clear and easy to use, even for non-technical people (C-level) and the SLA management tools allowed us to spend less time, and have less friction, with our clients
Read full review Pros Multiple reports to see website use and behavior Allows you to customize reports with days, weeks, months, and years You can build out a dashboard to easily view stats from multiple websites in one place You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats Read full review The alerts are very responsive offering quite detailed timing information The UI for reports is very clear and set up of reports is very intuitive Customer service was good when there were problems - e.g. lapsing billing causing reporting to go down Read full review Cons Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive. Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful. Gotchas around filtering and data validation. Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics. Read full review The PagerDuty integration could be a lot better. When you use the PagerDuty integration, it doesn't send any information about which check failed! It just sends a message like "Timeout (> 30s)" -- this isn't very helpful when we have hundreds of checks. We've worked around this by using both the PagerDuty and Slack integrations and having them both post to the same Slack channel. But this means that when an engineer is paged from PagerDuty, they have to go to Slack (or Pingdom) to find the details about the page; it's not available on the page itself. Read full review Likelihood to Renew We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Read full review Recently added features have made Pingdom less intuitive for our requirements. While Pingdom has a broad offering and remains a good value, it is becoming more than we need. Our customer base is becoming more and more global and Pingdom still lacks Asia-Pacific monitoring, which we will need within a year.
Ted White Sr. Mgr., Information Systems Production Operations
Read full review Usability Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Read full review Pingdom is easy to use, very intuitive and has a very short learning curve. From the onset, we've been able to jump in and leverage the tool to accomplish our goals for page speed performance and discover the insights we need to make improvements. Its a well-designed tool and makes for a good user experience.
Read full review Reliability and Availability We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
Read full review Performance This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
Read full review Interface is unnecessarily complicated and frequently responds slowly.
Ted White Sr. Mgr., Information Systems Production Operations
Read full review Support Rating The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Read full review Support responded the same day to my query, as I was setting the product up but couldn't find the setting I needed. This was successfully resolved in a short time frame, so I was pleased with how quickly we were able to get this resolved. I haven't needed to contact support since.
Read full review Online Training Read full review Implementation Rating I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Read full review Alternatives Considered I have not used
Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used
Semrush , and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn
Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among
Semrush and Google Analytics, I would say go for
Semrush .
Read full review PRTG Network Monitor was a far more complicated tool to use and set up albeit it does both Internal and External monitoring. The setup wasn't intuitive and there are too many configuration options to complete to form an alertAmazon CloudWatch is specific to AWS resources and cannot be easily use outside of the AWS EcosystemRead full review Scalability Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
Read full review Return on Investment It has helped us gain understanding of what is going on on our website. It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone). It has helped us understand our biggest avenues for bringing traffic to the website and business in general. It has helped guide our website redesign. Read full review Honestly, we have 4 other products that overlap this functionality whose organizations provide far superior support. At this point it is an unnecessary expense. In my opinion, their lack of support responsiveness and commitment has impacted our IT agility. Its time to explore other alternatives. Read full review ScreenShots SolarWinds Pingdom Screenshots