LocaliQ vs. Spokal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LocaliQ
Score 3.5 out of 10
N/A
LocaliQ from Gannett presents a suite of marketing tools and capabilities designed to encompass all the marketing and online advertising needs of SMBs and local businesses, with email, display advertising, local directory management, SEO business website, and social media marketing. In addition, LocaliQ offers a marketing plan for small business owners who desire a hands-off approach to marketing.N/A
Spokal
Score 9.0 out of 10
N/A
Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.
$49
per month
Pricing
LocaliQSpokal
Editions & Modules
No answers on this topic
Starter
$49
per month (1 user)
Essentials
$99
per month (3 users)
Team
$169
per month (5 users)
Offerings
Pricing Offerings
LocaliQSpokal
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
More Pricing Information
Features
LocaliQSpokal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LocaliQ
7.6
11 Ratings
1% below category average
Spokal
9.2
3 Ratings
17% above category average
WYSIWYG email editor7.34 Ratings9.02 Ratings
Dynamic content6.69 Ratings10.02 Ratings
Ability to test dynamic content8.02 Ratings8.02 Ratings
Landing pages6.68 Ratings10.01 Ratings
A/B testing8.06 Ratings9.02 Ratings
Mobile optimization7.311 Ratings10.01 Ratings
Email deliverability reporting9.06 Ratings8.01 Ratings
List management7.17 Ratings9.01 Ratings
Triggered drip sequences8.63 Ratings10.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LocaliQ
7.5
10 Ratings
4% above category average
Spokal
9.5
2 Ratings
21% above category average
Lead nurturing automation7.110 Ratings10.02 Ratings
Lead scoring and grading6.69 Ratings10.01 Ratings
Data quality management7.58 Ratings10.02 Ratings
Automated sales alerts and tasks9.08 Ratings8.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LocaliQ
7.8
3 Ratings
5% below category average
Spokal
9.0
2 Ratings
17% above category average
Calendaring9.52 Ratings10.02 Ratings
Event/webinar marketing6.02 Ratings8.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
LocaliQ
7.8
10 Ratings
8% above category average
Spokal
9.0
3 Ratings
18% above category average
Social sharing and campaigns8.19 Ratings9.03 Ratings
Social profile integration7.59 Ratings9.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LocaliQ
7.5
12 Ratings
4% above category average
Spokal
9.3
3 Ratings
21% above category average
Dashboards8.412 Ratings10.03 Ratings
Standard reports8.511 Ratings10.02 Ratings
Custom reports5.78 Ratings8.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LocaliQ
9.0
6 Ratings
23% above category average
Spokal
9.3
1 Ratings
20% above category average
Customizability9.06 Ratings10.01 Ratings
API00 Ratings9.01 Ratings
Role-based workflow & approvals00 Ratings10.01 Ratings
Integration with Salesforce.com00 Ratings9.01 Ratings
Integration with Microsoft Dynamics CRM00 Ratings10.01 Ratings
Integration with SugarCRM00 Ratings8.01 Ratings
Best Alternatives
LocaliQSpokal
Small Businesses
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LocaliQSpokal
Likelihood to Recommend
3.5
(13 ratings)
9.0
(8 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(6 ratings)
Usability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
9.3
(3 ratings)
User Testimonials
LocaliQSpokal
Likelihood to Recommend
Gannett
ReachLocal is a trustworthy agency for smaller-scale multifamily buildings that can do the basics of website management, SEO, and advertising on Facebook or Google. I think they provide a solid product but do not get into the nitty-gritty advanced features that create value for clients that want to stick out.
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Spokal
For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
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Pros
Gannett
  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
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Spokal
  • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
  • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
  • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
  • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
  • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
  • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies
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Cons
Gannett
  • The email content editor could use some additional bells and whistles, it cannot handle some more advanced functions, but for the basics it is more than adequate.
  • Options for website creation are a bit limited and the turnaround time can be a bit lengthy at times because of the volume they do.
  • Tracked phone lines can be a bit pricey, but not exorbitant.
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Spokal
  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
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Likelihood to Renew
Gannett
No answers on this topic
Spokal
Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.
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Usability
Gannett
No answers on this topic
Spokal
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
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Support Rating
Gannett
No answers on this topic
Spokal
They worked with Bluehost to make sure our blog connected properly. This was done without anyone from Strategic Revolution asking for this help.
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Alternatives Considered
Gannett
While WordPress provides you with the opportunity to build a custom website, it stops there. ThriveHive has a strong small business marketing suite of products that are integrated into a WordPress-based website while also making it easy for the user to make quick and easy edits to existing content. I will say that I find MailChimp's aesthetic and deliverability to be leaps and bounds ahead of ThriveHive, and so I was unable to cut my account with MailChimp. I still use it for large email newsletters while using ThriveHive's email client for shorter, more targeted marketing efforts for segmented lists.
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Spokal
I haven't really tried other products at this point. I would say I tried to cobble together a bunch of options to make the right inbound marketing "tool suite". Nothing quite worked well enough. Again, Spokal serves as a very cost-effective option. Particularly relative to Hubspot.
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Return on Investment
Gannett
  • I think one of the most important lessons learned so far, is to really have a very clear idea of who your customers/clients are, and who you want them to be.
  • My website is now in its second iteration. Completely different focus from the 1st iteration. My first website was producing "hits" but not producing leads. The experience gained from this attempt lead to my new website, which is now doing the job that a website is intended to do, creating leads. Often, failure is the stepping stone to success. There is no doubt that the level of clientele that my new website is generating is worth every penny that I have spent with ThriveHive.
  • Building a successful business takes time, and a good understanding of your customers/clients. The people at ThriveHive are good at helping you figure this out.
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Spokal
  • It's still early for us, but we can definitively say that we've cut our content creation / curation time down by about 40% while INCREASING the volume of quality relevant content that our audience expects.
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ScreenShots

LocaliQ Screenshots

Screenshot of LocaliQ message centerScreenshot of The Marketing Dashboard provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard for free with purchase of any other products. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology, which include expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with low cost or premium options.