What users are saying about

Spredfast

Top Rated
105 Ratings

Buffer

171 Ratings

Spredfast

Top Rated
105 Ratings
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Score 8.1 out of 101

Buffer

171 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

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Likelihood to Recommend

Spredfast

Having the ability to schedule and use analytics in the same platform is a huge benefit. From the beginning Spredfast is very easy to navigate and simple to catch on to using the basic functions.
No photo available

Buffer

I think Buffer is great for organizations that have a small amount of social accounts to manage, and where cross-unit collaboration is common. It's also good for organizations where the level of social media knowledge may not be very strong, as the tool is easy to use with minimal setup and training and it offers good basic tracking for evaluating impact. I think if you're going to be doing a lot of content volume across a lot of accounts and need robust analytics, there are more advanced tools out there to use
Ben Rubenstein profile photo

Feature Rating Comparison

Listening/monitoring

Spredfast
7.5
Buffer
Boolean keyword searches
Spredfast
8.5
Buffer
Filtering out noise/spam
Spredfast
7.2
Buffer
Sentiment analysis
Spredfast
6.4
Buffer
Broad channel coverage
Spredfast
7.8
Buffer

Publishing

Spredfast
7.6
Buffer
8.1
Content planning and scheduling
Spredfast
8.7
Buffer
9.0
Audience targeting
Spredfast
7.8
Buffer
Content optimization
Spredfast
5.1
Buffer
7.8
Workflow management
Spredfast
9.0
Buffer
7.4

Engagement

Spredfast
8.0
Buffer
Automated routing and prioritization
Spredfast
8.1
Buffer
Customer interaction histories
Spredfast
8.1
Buffer
Bulk actions
Spredfast
7.8
Buffer

Marketing

Spredfast
7.4
Buffer
Lead generation
Spredfast
6.5
Buffer
Content marketing
Spredfast
8.0
Buffer
Paid media management
Spredfast
7.1
Buffer
Campaigns and promotions
Spredfast
8.0
Buffer

Channel coverage/integration

Spredfast
8.0
Buffer
Twitter
Spredfast
9.6
Buffer
Facebook
Spredfast
9.4
Buffer
LinkedIn
Spredfast
7.5
Buffer
Google+
Spredfast
7.6
Buffer
Instagram
Spredfast
7.8
Buffer
Pinterest
Spredfast
6.6
Buffer
YouTube
Spredfast
7.1
Buffer

Reporting/analytics

Spredfast
8.1
Buffer
7.2
Campaign success analytics
Spredfast
8.0
Buffer
7.2
Real-time tracking
Spredfast
8.4
Buffer
Competitor analysis
Spredfast
8.0
Buffer

Account management

Spredfast
7.7
Buffer
7.3
Role-based user permissions & privileges
Spredfast
8.3
Buffer
6.0
Mobile access
Spredfast
7.0
Buffer
8.5

Pros

  • Customer service and account management is excellent. All the Spredfast people we deal with have been helpful, professional and genuinely care about our success using the products.
  • The interface is straightforward and well designed. The Product team at Spredfast also release improvements throughout the year, which are well documented and add genuine functionality - not just bells and whistles.
  • The help pages within the platform are well put together and serve as a good first port of call when we've had any issues.
  • Implementation was well managed and the training sessions delivered to our teams were very useful. These have found their way to our intranet, and new employees watch the recorded sessions to get up to speed.
Joe Hill profile photo
  • User Interface for sharing: Buffer makes it super simple to share content. (1) Cut and past the text + hyperlink that you want to share, (2) Select the accounts you want to share it to, (3) Add an image if necessary (Twitter)., (4) Select time frame for sharing. Buffer automatically shortens the link and displays a draft for your review. Super simple. Better overall interface and experience than both Hootsuite and Tweetdeck.
  • Direct Access to RSS Feeds: One of the nicest features of this app is that they've found a way to give you direct access to RSS feeds of content -- right in the app itself! Obviously we find the majority of our content as we browse the Internet in the course of our workday but this is a great way to save time when you're focusing on filling up Buffer with great content. You simply type a keyword in and it displays a variety of RSS Feed results for you to choose from -- for each social media account! More than I could ever use.
  • Pablo Image Tool: Image preparation is one of the most challenging and time consuming areas of social media marketing. Buffer has found a way to simplify and integrate that process as well with 'Pablo'. Pablo is an integrated tool that allows you identify or upload relevant images and then customize them. Once they're ready for action you can either download them or share then right from the interface. It's intuitive and the most efficient web-based social media tool I've ever seen for images. Bravo!
  • Google Chrome Extension: This is another feature that we used all day long. In the course of the day I'll run across excellent content and I can easily drop it into my Buffer account without having to stop what I'm doing in that browser by using the Chrome extension. Another great tool that I don't know what I would do without.
  • Scheduling: Buffer gives us at least three ways to schedule our posts: (A) Manually (by date & time), (B) Automated Scheduling - I set up a schedule in advance and then can just mindlessly submit posts into my Buffer account and know that it will shoot them out in the order and frequency that I set up in the schedule, (C) Optimal Scheduling - Buffer now includes a tool that when activated automatically optimizes the times that you're posts will be published. I LOVE THIS! I want the most visibility and re-sharing of our content. With Optimal Scheduling I don't even have to worry about that and this frees me up to just focus on finding compelling content. WOOHOO!
  • Customer Service: Buffer's customer service department is RADICAL! They're known as 'The Happiness Team' and they really mean it. They will not stop serving you until you are completely satisfied and happy. Buffer is not the easiest app to wrap your mind around and the integration aspects when you add team members can be hairy, nut they're always there for you and unlike most CSRs they'll be the first to admit when they have a feature that needs improvement or isn't working right. I had an issue pop up this weekend and a representative named Darcy took the time to provide support by screencast, direct message chats on Twitter and even a Google Hangout where we were face to face. I can't remember another time where I felt like a support representative understood my pain and bent over backwards to make things right. Well done Darcy!
Kevin J. Alexander profile photo

Cons

  • Some improvements to the analytics within Conversations would be helpful - I know there are plans to allow bespoke KPIs to be created and this would be a welcome addition.
  • Simpler user management within the Intelligence platform - this is not yet aligned with the Conversations platform.
Joe Hill profile photo
  • I personally wish they would integrate Tumblr and Google profiles. I understand there are limitations but I have hope they will overcome whatever is holding them back.
  • Facebook suggestions is another hope I have. Currently they only offer content suggestions that can be posted for Twitter and LinkedIn.
Deanna Ayres profile photo

Likelihood to Renew

Spredfast8.2
Based on 31 answers
There are still plenty of things I would like Spredfast to do for us as a company. I have listed quite a few of these things.
Kristen Kaweck profile photo
Buffer9.1
Based on 11 answers
It's incredibly affordable ($10/month as of 5/2014) and the company blog is so comprehensive, I would pay $10/month just for their latest posts. Very helpful for product, inbound and content marketers
Travis Balinas profile photo

Usability

Spredfast8.0
Based on 24 answers
Excellent platform, easy to use and administrate, and ongoing improvements to the usability are regular and really beneficial.
Joe Hill profile photo
Buffer10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way
Travis Balinas profile photo

Reliability and Availability

Spredfast10.0
Based on 11 answers
I've always found Spredfast to be incredibly responsive.
No photo available
No score
No answers yet
No answers on this topic

Performance

Spredfast9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo
No score
No answers yet
No answers on this topic

Support

Spredfast9.0
Based on 26 answers
Always prompt and polite. I was a frequent flier to say the least. Actually getting things resolved and staying fixed was an issue. That's less a reflection on the support team but more the product itself. We kept getting the same issues reoccurs due to bugs. They were bad at bug fixes. They provided band aids not legitimate fixes. When I first got on the tool, there wasn’t a dedicated support line/email. It just went through my account manager. They later moved to a traditional support model
No photo available
Buffer10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.
Travis Balinas profile photo

In-Person Training

Spredfast8.9
Based on 7 answers
It was an intimate and personal meeting and the trainer was exceptionally patient. This was an amazing experience for our higher ups.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Spredfast7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Spredfast9.0
Based on 24 answers
I was not part of the initial day-one implementation, however, our recent implementation experiences have become easier with the support of a dedicated team who ensure we are prepared in advance and knowledgeable of upcoming changes. Poppy and Teresa are not only Spredfast experts but they are also well-versed in our specific configuration.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

All tools were piloted in an controlled environment Spredfast ticked all the boxes.
Richard Reeves profile photo
Buffer keeps things simple. It took a highly sought after feature (social scheduling) and unbundled it from the more complex social tools out there
Travis Balinas profile photo

Scalability

Spredfast8.4
Based on 18 answers
The tool can be scaled to any level from what we have seen so far we see no concerns in adding more channels or teams without complications.
Richard Reeves profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • We're a social media agency and collectively spend a huge amount of time on listening, content curation and leveraging data to drive decisions. Spredfast has helped us expedite all those tasks and save us time.
Ryan Miller profile photo
  • Time saver
  • Content distribution
Travis Balinas profile photo

Pricing Details

Spredfast

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Spredfast More Information

Buffer

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

Buffer More Information