What users are saying about

Spredfast

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Top Rated
106 Ratings

Buffer

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Top Rated
180 Ratings

Spredfast

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Top Rated
106 Ratings
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Score 8 out of 101

Buffer

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Top Rated
180 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Spredfast

If you're looking for ways to visualize your data or content, the experience is a fantastic tool. We haven't used any of the other tools so I can't speak for those.
Nikki Harmon profile photo

Buffer

I think Buffer is great for organizations that have a small amount of social accounts to manage, and where cross-unit collaboration is common. It's also good for organizations where the level of social media knowledge may not be very strong, as the tool is easy to use with minimal setup and training and it offers good basic tracking for evaluating impact. I think if you're going to be doing a lot of content volume across a lot of accounts and need robust analytics, there are more advanced tools out there to use
Ben Rubenstein profile photo

Feature Rating Comparison

Listening/monitoring

Spredfast
7.6
Buffer
Boolean keyword searches
Spredfast
8.7
Buffer
Filtering out noise/spam
Spredfast
7.3
Buffer
Sentiment analysis
Spredfast
6.3
Buffer
Broad channel coverage
Spredfast
8.0
Buffer

Publishing

Spredfast
7.7
Buffer
8.3
Content planning and scheduling
Spredfast
8.8
Buffer
9.2
Audience targeting
Spredfast
7.8
Buffer
Content optimization
Spredfast
5.0
Buffer
7.4
Workflow management
Spredfast
9.0
Buffer
8.1

Engagement

Spredfast
8.0
Buffer
Automated routing and prioritization
Spredfast
8.1
Buffer
Customer interaction histories
Spredfast
8.0
Buffer
Bulk actions
Spredfast
7.8
Buffer

Marketing

Spredfast
7.5
Buffer
Lead generation
Spredfast
6.6
Buffer
Content marketing
Spredfast
8.1
Buffer
Paid media management
Spredfast
7.1
Buffer
Campaigns and promotions
Spredfast
8.1
Buffer

Channel coverage/integration

Spredfast
8.0
Buffer
Twitter
Spredfast
9.6
Buffer
Facebook
Spredfast
9.4
Buffer
LinkedIn
Spredfast
7.5
Buffer
Google+
Spredfast
7.7
Buffer
Instagram
Spredfast
7.9
Buffer
Pinterest
Spredfast
6.7
Buffer
YouTube
Spredfast
7.5
Buffer

Reporting/analytics

Spredfast
8.2
Buffer
8.0
Campaign success analytics
Spredfast
8.0
Buffer
8.0
Real-time tracking
Spredfast
8.5
Buffer
Competitor analysis
Spredfast
7.9
Buffer

Account management

Spredfast
7.6
Buffer
8.0
Role-based user permissions & privileges
Spredfast
8.2
Buffer
7.7
Mobile access
Spredfast
7.0
Buffer
8.3

Pros

  • View Metrics across channels: Spredfast gives quick access to the most important metrics and you can compare metrics across channels with just a few mouse clicks. This used to be a very cumbersome and manual process but is now greatly simplified and immediate.
  • Monitoring competitors: we monitor both our competitors' tweets, and mentions of them. This allows us to see what customers are saying, and then we can respond to those customers or promote specific aspects of our product that addresses our competitors' shortcomings.
  • Quick Customer Response: We can very easily see when a customer or social media user is mentioning our brand, and can respond to concerns, questions about products, or advice we can offer in responding directly to that user or a broader audience.
  • Customer Service: There have only been a few times where I needed to contact Customer Service. They are always quick to respond and take care to offer appropriate help. Then, they follow up to make sure your concerns/needs have been met. I'm impressed!
Jeffery Hawkins profile photo
  • User Interface for sharing: Buffer makes it super simple to share content. (1) Cut and past the text + hyperlink that you want to share, (2) Select the accounts you want to share it to, (3) Add an image if necessary (Twitter)., (4) Select time frame for sharing. Buffer automatically shortens the link and displays a draft for your review. Super simple. Better overall interface and experience than both Hootsuite and Tweetdeck.
  • Direct Access to RSS Feeds: One of the nicest features of this app is that they've found a way to give you direct access to RSS feeds of content -- right in the app itself! Obviously we find the majority of our content as we browse the Internet in the course of our workday but this is a great way to save time when you're focusing on filling up Buffer with great content. You simply type a keyword in and it displays a variety of RSS Feed results for you to choose from -- for each social media account! More than I could ever use.
  • Pablo Image Tool: Image preparation is one of the most challenging and time consuming areas of social media marketing. Buffer has found a way to simplify and integrate that process as well with 'Pablo'. Pablo is an integrated tool that allows you identify or upload relevant images and then customize them. Once they're ready for action you can either download them or share then right from the interface. It's intuitive and the most efficient web-based social media tool I've ever seen for images. Bravo!
  • Google Chrome Extension: This is another feature that we used all day long. In the course of the day I'll run across excellent content and I can easily drop it into my Buffer account without having to stop what I'm doing in that browser by using the Chrome extension. Another great tool that I don't know what I would do without.
  • Scheduling: Buffer gives us at least three ways to schedule our posts: (A) Manually (by date & time), (B) Automated Scheduling - I set up a schedule in advance and then can just mindlessly submit posts into my Buffer account and know that it will shoot them out in the order and frequency that I set up in the schedule, (C) Optimal Scheduling - Buffer now includes a tool that when activated automatically optimizes the times that you're posts will be published. I LOVE THIS! I want the most visibility and re-sharing of our content. With Optimal Scheduling I don't even have to worry about that and this frees me up to just focus on finding compelling content. WOOHOO!
  • Customer Service: Buffer's customer service department is RADICAL! They're known as 'The Happiness Team' and they really mean it. They will not stop serving you until you are completely satisfied and happy. Buffer is not the easiest app to wrap your mind around and the integration aspects when you add team members can be hairy, nut they're always there for you and unlike most CSRs they'll be the first to admit when they have a feature that needs improvement or isn't working right. I had an issue pop up this weekend and a representative named Darcy took the time to provide support by screencast, direct message chats on Twitter and even a Google Hangout where we were face to face. I can't remember another time where I felt like a support representative understood my pain and bent over backwards to make things right. Well done Darcy!
Kevin J. Alexander profile photo

Cons

  • Social media analytics - performance data is due for a major overhaul.
  • Company-wide 'governance' data - most/least active initiatives/accounts/users.
Gregory Tan profile photo
  • I personally wish they would integrate Tumblr and Google profiles. I understand there are limitations but I have hope they will overcome whatever is holding them back.
  • Facebook suggestions is another hope I have. Currently they only offer content suggestions that can be posted for Twitter and LinkedIn.
Deanna Ayres profile photo

Likelihood to Renew

Spredfast8.2
Based on 31 answers
Right now, Spredfast is a clear leader in the Social CRM space
Jason Nickel profile photo
Buffer9.1
Based on 11 answers
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
Deanna Ayres profile photo

Usability

Spredfast8.1
Based on 24 answers
See above comments. The additional functionality you got wasn’t so good to make up for the poor interface. However, once you learned it, you could figure it out
No photo available
Buffer10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way
Travis Balinas profile photo

Reliability and Availability

Spredfast10.0
Based on 11 answers
The plat form can be accessed easily at any time on both desktop and mobile devices
Garrett Estrada profile photo
No score
No answers yet
No answers on this topic

Performance

Spredfast9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo
No score
No answers yet
No answers on this topic

Support

Spredfast8.9
Based on 26 answers
Customer support is where Spredfast most shines. Q&A sessions, coaching sessions, ticket support, etc. is all fantastic.
Jesse McCarl profile photo
Buffer10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.
Travis Balinas profile photo

In-Person Training

Spredfast8.9
Based on 7 answers
It was an intimate and personal meeting and the trainer was exceptionally patient. This was an amazing experience for our higher ups.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Spredfast7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Spredfast9.0
Based on 24 answers
We had plenty of support during implementation, but there was definitely a huge learning curb as we learned about all the permissions, access, etc.
Jesse McCarl profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

All tools were piloted in an controlled environment Spredfast ticked all the boxes.
Richard Reeves profile photo
Nichole Smith profile photo

Scalability

Spredfast8.4
Based on 18 answers
The tool can be scaled to any level from what we have seen so far we see no concerns in adding more channels or teams without complications.
Richard Reeves profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • It's expensive, but it has enabled our global social media to be more coordinated and collaborative. We've gained a great deal of efficiency
Michele Arduengo profile photo
  • Buffer has made it easy to see which content is generating interest and engagement.
Manny Torres profile photo

Pricing Details

Spredfast

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Spredfast More Information

Buffer

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

Buffer More Information