What users are saying about

Spredfast

Top Rated
105 Ratings

Hootsuite Enterprise

Top Rated
244 Ratings

Spredfast

Top Rated
105 Ratings
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Score 8.1 out of 101

Hootsuite Enterprise

Top Rated
244 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Spredfast

Having the ability to schedule and use analytics in the same platform is a huge benefit. From the beginning Spredfast is very easy to navigate and simple to catch on to using the basic functions.
No photo available

Hootsuite Enterprise

Hootsuite is great if you want to monitor one or more accounts. Specifically, if you are trying to build out a social calendar. Hootsuite makes it easy to develop a thorough content calendar while also promoting/posting things in real-time. If you want to boost interaction with consumers/followers, Hootsuite makes it easy to see mentions and interaction and then tweet back to other users.If you are unsure of your social goals, I would say Hootsuite might not be for you, as it pertains to more advanced levels of social media marketing.
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Feature Rating Comparison

Listening/monitoring

Spredfast
7.5
Hootsuite Enterprise
7.1
Boolean keyword searches
Spredfast
8.5
Hootsuite Enterprise
6.8
Filtering out noise/spam
Spredfast
7.2
Hootsuite Enterprise
6.1
Sentiment analysis
Spredfast
6.4
Hootsuite Enterprise
7.2
Broad channel coverage
Spredfast
7.8
Hootsuite Enterprise
8.3

Publishing

Spredfast
7.6
Hootsuite Enterprise
8.5
Content planning and scheduling
Spredfast
8.7
Hootsuite Enterprise
9.0
Audience targeting
Spredfast
7.8
Hootsuite Enterprise
6.6
Content optimization
Spredfast
5.1
Hootsuite Enterprise
8.8
Workflow management
Spredfast
9.0
Hootsuite Enterprise
9.5

Engagement

Spredfast
8.0
Hootsuite Enterprise
7.7
Automated routing and prioritization
Spredfast
8.1
Hootsuite Enterprise
7.8
Customer interaction histories
Spredfast
8.1
Hootsuite Enterprise
8.0
Bulk actions
Spredfast
7.8
Hootsuite Enterprise
7.3

Marketing

Spredfast
7.4
Hootsuite Enterprise
8.4
Lead generation
Spredfast
6.5
Hootsuite Enterprise
7.8
Content marketing
Spredfast
8.0
Hootsuite Enterprise
8.3
Paid media management
Spredfast
7.1
Hootsuite Enterprise
8.5
Campaigns and promotions
Spredfast
8.0
Hootsuite Enterprise
9.0

Channel coverage/integration

Spredfast
8.0
Hootsuite Enterprise
7.8
Twitter
Spredfast
9.6
Hootsuite Enterprise
8.6
Facebook
Spredfast
9.4
Hootsuite Enterprise
8.2
LinkedIn
Spredfast
7.5
Hootsuite Enterprise
6.9
Google+
Spredfast
7.6
Hootsuite Enterprise
8.0
Instagram
Spredfast
7.8
Hootsuite Enterprise
8.0
Pinterest
Spredfast
6.6
Hootsuite Enterprise
8.5
YouTube
Spredfast
7.1
Hootsuite Enterprise
6.5

Reporting/analytics

Spredfast
8.1
Hootsuite Enterprise
7.7
Campaign success analytics
Spredfast
8.0
Hootsuite Enterprise
7.8
Real-time tracking
Spredfast
8.4
Hootsuite Enterprise
7.9
Competitor analysis
Spredfast
8.0
Hootsuite Enterprise
7.4

Account management

Spredfast
7.7
Hootsuite Enterprise
7.5
Role-based user permissions & privileges
Spredfast
8.3
Hootsuite Enterprise
8.2
Mobile access
Spredfast
7.0
Hootsuite Enterprise
6.9

Pros

  • Scheduling posts is simple. It allows you to post right away or schedule for later. It also displays a full calendar view to ensure that posts are not overlapping.
  • Intelligence provides extensive analytics for Twitter and Facebook as well as Instagram. It allows you multiple ways to filter searches and look at different breakdowns of content.
  • The platform itself makes it easy to navigate between Intelligence and Conversations
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  • Hootsuite has been a valuable tool for enabling multiple members of the team to work efficiently and comfortably since each login profile can set their dashboard up as they wish. That's something that we haven't had before and makes things much easier for each one of our team members.
  • Since there are multiple logins Hootsuite makes it much easier to keep track of what team member is managing what conversation. It allows us to make sure that all of the incoming questions are answered and that no one person gets too overloaded. It also makes it easy to assign things to some other departments that are set up to respond/monitor specific posts as well.
  • Hootsuite offers many opportunities to learn! There are webinars that pop up often and Hootsuite University is full of handy modules that can help make life easier for our Social Support team. We're much better off for having those opportunities to increase our own knowledge!
Kevan Gammage profile photo

Cons

  • I'd like to see some user experience tactical function improvements implemented on a quicker timeline - things like having an option to choose a new user to mirror or offering more saved data exports. That said, we have a great technical account manager and information architect who take care of us quickly and seamlessly.
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  • There is no simple way to preview how a post will appear on the various social media platforms. It makes it tough to know what to expect without some trial and error.
  • I wish there was more transparency about how each feature works. For example, Hootsuite allows you to post multiple pictures on Facebook in one post. However, when they go live it actually posts each picture separately. Knowing how it works ahead of time allows us to tailor our approach.
Wes Horrocks profile photo

Likelihood to Renew

Spredfast8.2
Based on 31 answers
There is no product like Spredfast. Our company lives and dies by the analytics, and to date we have not seen a more comprehensive analytics structure for any social media management tool. Spredfast support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
No photo available
Hootsuite Enterprise7.9
Based on 36 answers
We are always open to exploring alternatives; however, we do not currently have any significant issues with Hootsuite and there is no reason we would need to end our relationship
Wes Horrocks profile photo

Usability

Spredfast8.0
Based on 24 answers
As I said earlier, I think the interface is intuitive and pretty easy to use/learn.
Nikki Harmon profile photo
Hootsuite Enterprise8.2
Based on 11 answers
HootSuite Enterprise is intuitive and easy to use except for a few advanced functions, such as specific app integrations (which may reflect the app versus HootSuite). HootSuite University offers how-to training on every function.
Pat Heffernan profile photo

Reliability and Availability

Spredfast10.0
Based on 11 answers
I've always found Spredfast to be incredibly responsive.
No photo available
Hootsuite Enterprise9.0
Based on 10 answers
We’ve only had one hiccup I’m aware of and this was resolved quickly.
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Performance

Spredfast9.0
Based on 7 answers
Occasionally it was buggy, especially early in our relationship. But again - support is excellent.
No photo available
Hootsuite Enterprise7.3
Based on 7 answers
We sometimes notice a bit of latency with Facebook posts.
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Support

Spredfast9.0
Based on 26 answers
The coaching team is fantastic! Customer service, when we have issues, could be a little faster but they have been able to help.
Nikki Harmon profile photo
Hootsuite Enterprise8.2
Based on 9 answers
• Really great. They are very quick to answer any questions. Our account rep is very responsive. He connects us with right people and issues are generally resolved within 24 hours.
No photo available

In-Person Training

Spredfast8.9
Based on 7 answers
Presales – roughly 3 hours of demos and training for successful trial of software
Postsales - 4 hour onsite training with customer service team
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No score
No answers yet
No answers on this topic

Online Training

Spredfast7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
No photo available
Hootsuite Enterprise8.0
Based on 5 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
No photo available

Implementation

Spredfast9.0
Based on 24 answers
We worked directly with the early team to get the software up and running
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Hootsuite Enterprise8.2
Based on 9 answers
SaaS solution—implementation step is only setting up the accounts and permissioning
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Alternatives Considered

I think that Sprinklr had more advanced analytics but Spredfast has a better layout and platform/easier to use, in addition to easier responding/labelling.
Kelcey Zacarese profile photo
We selected Hootsuite Enterprise because it gave us the greatest access to various social media platforms, the simplest and most robust team settings, and ongoing support that clearly indicates they are keeping up with the evolving social media environment.
Wes Horrocks profile photo

Scalability

Spredfast8.4
Based on 18 answers
I like where Spredfast is going with new features. I gave an 8 for the enthusiastic approach to offering tools we need balanced with a careful, steady pace of growth.
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • Increased efficiency in social media management for brands.
No photo available
  • Social media engagement increased by 40%
No photo available

Screenshots

Hootsuite Enterprise

Pricing Details

Spredfast

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Spredfast More Information

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Enterprise More Information