Khoros Marketing vs. Shoutlet (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Khoros Marketing
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Shoutlet (Discontinued)
Score 2.0 out of 10
N/A
Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. The product’s focus is on quantifying return on social, integrating social data into business and scaling social across the enterprise. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design…N/A
Pricing
Khoros MarketingShoutlet (Discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Khoros MarketingShoutlet (Discontinued)
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Khoros MarketingShoutlet (Discontinued)
Top Pros
Top Cons
Features
Khoros MarketingShoutlet (Discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Khoros Marketing
6.4
117 Ratings
18% below category average
Shoutlet (Discontinued)
8.0
1 Ratings
4% above category average
Boolean keyword searches7.290 Ratings00 Ratings
Filtering out noise/spam5.999 Ratings8.01 Ratings
Sentiment analysis6.889 Ratings00 Ratings
Broad channel coverage5.8111 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Khoros Marketing
7.3
148 Ratings
8% below category average
Shoutlet (Discontinued)
8.3
1 Ratings
5% above category average
Content planning and scheduling8.4146 Ratings8.01 Ratings
Audience targeting7.2112 Ratings8.01 Ratings
Content optimization5.05 Ratings00 Ratings
Workflow management8.4130 Ratings9.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Khoros Marketing
7.5
113 Ratings
7% below category average
Shoutlet (Discontinued)
9.0
1 Ratings
11% above category average
Automated routing and prioritization7.290 Ratings9.01 Ratings
Customer interaction histories7.7103 Ratings9.01 Ratings
Bulk actions7.494 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Khoros Marketing
7.0
103 Ratings
9% below category average
Shoutlet (Discontinued)
8.7
1 Ratings
13% above category average
Lead generation6.747 Ratings8.01 Ratings
Content marketing6.686 Ratings9.01 Ratings
Paid media management7.12 Ratings00 Ratings
Campaigns and promotions7.790 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Khoros Marketing
7.6
147 Ratings
11% below category average
Shoutlet (Discontinued)
9.0
1 Ratings
6% above category average
Twitter7.7138 Ratings9.01 Ratings
Facebook7.9143 Ratings9.01 Ratings
LinkedIn7.5105 Ratings9.01 Ratings
Google+9.018 Ratings9.01 Ratings
Instagram7.3132 Ratings00 Ratings
Pinterest6.346 Ratings00 Ratings
YouTube7.533 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Khoros Marketing
7.1
131 Ratings
10% below category average
Shoutlet (Discontinued)
7.7
1 Ratings
2% below category average
Campaign success analytics8.0121 Ratings8.01 Ratings
Real-time tracking6.6120 Ratings8.01 Ratings
Competitor analysis6.777 Ratings7.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Khoros Marketing
6.1
136 Ratings
29% below category average
Shoutlet (Discontinued)
-
Ratings
Role-based user permissions & privileges6.4132 Ratings00 Ratings
Mobile access5.8112 Ratings00 Ratings
Best Alternatives
Khoros MarketingShoutlet (Discontinued)
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Khoros MarketingShoutlet (Discontinued)
Likelihood to Recommend
8.0
(184 ratings)
8.0
(25 ratings)
Likelihood to Renew
8.9
(34 ratings)
1.3
(24 ratings)
Usability
8.9
(29 ratings)
7.7
(4 ratings)
Availability
9.7
(11 ratings)
7.3
(1 ratings)
Performance
8.0
(8 ratings)
7.3
(1 ratings)
Support Rating
8.0
(31 ratings)
7.3
(1 ratings)
In-Person Training
8.9
(7 ratings)
-
(0 ratings)
Online Training
6.0
(7 ratings)
-
(0 ratings)
Implementation Rating
7.7
(24 ratings)
-
(0 ratings)
Ease of integration
5.4
(4 ratings)
-
(0 ratings)
Product Scalability
7.3
(122 ratings)
-
(0 ratings)
User Testimonials
Khoros MarketingShoutlet (Discontinued)
Likelihood to Recommend
Khoros (Formerly Spredfast + Lithium)
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
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Spredfast
I think Shoutlet is an excellent tool for any mid-sized to larger company looking to improve their social strategy. While it does have some minor improvements that can be made, it's overall an impressive way to mass post to multiple networks and interact and engage with your followers in the social space. I feel at this time that a smaller company could probably benefit from a lesser in-depth version of this tool at this time
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Pros
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
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Spredfast
  • The ability to manage and publish to various social accounts from one platform. This feature helped us to have a cohesive social strategy and saved us a lot of time having to go back and forth between accounts.
  • The module that allowed us to build contests and custom landing pages was perhaps my favorite part. For the contests, it proved to be ultra convenient to be able to build, host and run social promotions through the same platform that housed our social accounts and lists. From a landing-page-design standpoint, it was also wonderful and time-effective for each individual department to be able to build professional and dynamic pages themselves rather than tasking it to our web designers who really didn't have the time.
  • I was also very pleased with the customer service we received from the Shoulet team. From the original demo, to the training sessions, all the way through to back-end service maintenance, everyone we dealt with was available, accommodating and friendly. Not entirely common in this day in age.
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Cons
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
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Spredfast
  • I would like to see Shoutlet improve the usability of their "Shoutlet Profiles" module. It has improved over time, but I would like to see more individual user metrics such as affinity, time spent engaged per user, and monthly interactions by user.
  • I would also like to see Shoutlet redesign their "manage urls" module and URL shortener. The shortener works well, but I would like the interface to be more user friendly, and be able to access it throughout the rest of the tool. Perhaps in a slide out drawer.
  • Unfortunately, Shoutlet does not offer a Pin scheduling tool at this time. This would be a HUGE asset for them to have.
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Likelihood to Renew
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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Spredfast
While I do not have direct control over the renewal of our contract, I am definitely lobbying to not only renew the contract, but expand our contract with Shoutlet to include more of our company's accounts in our Shoutlet account for the many reasons already stated. By pulling all of our accounts, pages and platforms into one media management tool, we'll be able to better serve our fans, members, patients and employees. It will cut down time it takes for us to post across our entire company's breadth of social media options while sharing more easily between locations and entities. For medium and large scale enterprises, Shoutlet is hard to beat.
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Usability
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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Spredfast
While some things do require a little training, a quick phone training session or reading an online guide usually suffices. I've never needed multiple training sessions for any part of Shoutlet. As someone with very little coding/programming background (read: absolutely none), I am always able to accomplish what is needed without feeling over my head or needing help.
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Reliability and Availability
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
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Spredfast
No answers on this topic
Performance
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Spredfast
In general, the software works really well. I get weird errors for time to time. Tech Therapy does a great job helping when things go awry
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Support Rating
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
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Spredfast
I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.
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In-Person Training
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Spredfast
No answers on this topic
Online Training
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Spredfast
No answers on this topic
Implementation Rating
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Spredfast
No answers on this topic
Alternatives Considered
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
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Spredfast
Shoutlet is infinitely more advanced than SocialMadeSimple. It is a much more complex and in-depth platform. We actually changed to SocialMadeSimple after Shoutlet and I miss how easy to use and advanced it was in comparison. It was a money decision but if they were the same price, I would absolutely insist we go back
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Scalability
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
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Spredfast
No answers on this topic
Return on Investment
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
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Spredfast
  • Allows our small staff to provide our clients with world-class service and data.
  • Exponentially improved fan base expansion for our clients.
  • Rapid response for customer service issues for clients - allowing us to help our clients prevent their social media presence from becoming the Complaint Department, rather a true community of fans and supporters of a brand.
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ScreenShots