What users are saying about

Spredfast

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Top Rated
106 Ratings

Sprinklr

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106 Ratings

Spredfast

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Top Rated
106 Ratings
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Score 8 out of 101

Sprinklr

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106 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Spredfast

Spredfast is a great tool for enterprise level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organisation.It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so could well be a good SME solution too.
Joe Hill profile photo

Sprinklr

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Listening/monitoring

Spredfast
7.6
Sprinklr
7.2
Boolean keyword searches
Spredfast
8.7
Sprinklr
7.7
Filtering out noise/spam
Spredfast
7.3
Sprinklr
6.5
Sentiment analysis
Spredfast
6.3
Sprinklr
6.2
Broad channel coverage
Spredfast
8.0
Sprinklr
8.3

Publishing

Spredfast
7.7
Sprinklr
7.5
Content planning and scheduling
Spredfast
8.8
Sprinklr
8.5
Audience targeting
Spredfast
7.8
Sprinklr
6.8
Content optimization
Spredfast
5.0
Sprinklr
7.5
Workflow management
Spredfast
9.0
Sprinklr
7.4

Engagement

Spredfast
8.0
Sprinklr
8.2
Automated routing and prioritization
Spredfast
8.1
Sprinklr
7.7
Customer interaction histories
Spredfast
8.0
Sprinklr
8.3
Bulk actions
Spredfast
7.8
Sprinklr
8.5

Marketing

Spredfast
7.5
Sprinklr
7.1
Lead generation
Spredfast
6.6
Sprinklr
7.2
Content marketing
Spredfast
8.1
Sprinklr
8.1
Paid media management
Spredfast
7.1
Sprinklr
6.2
Campaigns and promotions
Spredfast
8.1
Sprinklr
6.8

Channel coverage/integration

Spredfast
8.0
Sprinklr
8.1
Twitter
Spredfast
9.6
Sprinklr
9.4
Facebook
Spredfast
9.4
Sprinklr
8.8
LinkedIn
Spredfast
7.5
Sprinklr
8.7
Google+
Spredfast
7.7
Sprinklr
8.6
Instagram
Spredfast
7.9
Sprinklr
8.0
Pinterest
Spredfast
6.7
Sprinklr
6.7
YouTube
Spredfast
7.5
Sprinklr
6.5

Reporting/analytics

Spredfast
8.2
Sprinklr
8.3
Campaign success analytics
Spredfast
8.0
Sprinklr
8.9
Real-time tracking
Spredfast
8.5
Sprinklr
8.1
Competitor analysis
Spredfast
7.9
Sprinklr
7.8

Account management

Spredfast
7.6
Sprinklr
7.3
Role-based user permissions & privileges
Spredfast
8.2
Sprinklr
8.2
Mobile access
Spredfast
7.0
Sprinklr
6.4

Pros

  • I met our reps, Heather Buckingham and Mahshad Vakili Hall, in person before the Smart Social Summit in ATX last year. We instantaneously clicked, they have been extremely helpful, excellent resources, and genuinely care about our success with the platform. I love Heather, Mahshad and the entire Spredfast team!
  • During the Smart Social Summit in ATX last year, I had the opportunity to meet a lot of the Spredfast team. From senior leadership to directors, sales, fulfillment, and customer service everyone made me feel like part of the family. A special shout out to Dave Games, Seth Egert, Matt Flamman, Alex Levy, Nadia Khalid and more. It was such a great first impression and they haven't disappointed.
  • I've signed up for some of the complimentary training sessions with the product coaching team and have learned so much from them! After receiving minimal training on the platform and functionalities in Conversations, I cherish these coaching sessions. A big thank you to our rep, Heather Buckingham, for encouraging me to sign up for these sessions. Shout out to Martin La Rocca and Casey Mong for being amazing product coaches and Josh Briseno for his support too!
  • Spredfast just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value.
Angel Soria, MBA profile photo
  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian profile photo

Cons

  • I'd like to see some user experience tactical function improvements implemented on a quicker timeline - things like having an option to choose a new user to mirror or offering more saved data exports. That said, we have a great technical account manager and information architect who take care of us quickly and seamlessly.
No photo available
  • Tool is difficult to adopt by users non-endemic to social media (the PHD of social software)
  • Not a lot of automated or "lite" features for easy enablement
  • Enablement involves heavy time commitment and comprehension by internal team
No photo available

Likelihood to Renew

Spredfast8.2
Based on 31 answers
There is no product like Spredfast. Our company lives and dies by the analytics, and to date we have not seen a more comprehensive analytics structure for any social media management tool. Spredfast support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
No photo available
Sprinklr8.5
Based on 28 answers
Sprinklr has been a great partner for us, even though it is quickly growing to adjust to the market. They bend over backwards to ensure our success and the platform is always evolving to better meet our needs.
Krisleigh Hoermann profile photo

Usability

Spredfast8.1
Based on 24 answers
2 years ago, this usability rating would have been much lower, however, Spredfast has made changes and offerings that have exponentially increased the usability. The analytics feature and publishing updates provide a streamlined, easy user experience.
No photo available
Sprinklr8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Spredfast10.0
Based on 11 answers
I've always found Spredfast to be incredibly responsive.
No photo available
Sprinklr9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

Spredfast9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo
Sprinklr8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

Spredfast8.9
Based on 26 answers
The Support team is available in multiple timezones, and is able to liaise internally to resolve questions, replicate issues and advise on next steps. Every case asks for a confirmation if there's anything else they can do to assist before it's closed
Gregory Tan profile photo
Sprinklr9.0
Based on 6 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

Spredfast8.9
Based on 7 answers
Great, onsite training that facilitated lots of higher-level business conversations
No photo available
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Spredfast7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
No photo available
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Spredfast9.0
Based on 24 answers
Spredfast has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Spredfast team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Spredfast users
Garrett Estrada profile photo
Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Gregory Tan profile photo
Prior to Sprinklr, we used a combination of of HootSuite and Radian 6. We eventually grew tired of using multiple platforms to achieve our goals. When we found Sprinklr we thought our prayers had been answered for an all-in-one tool. Sprinklr is on the forefront of social media management and listening/analytics because they are the only one currently offering such a robust platform designed to simplify things for a social enterprise.
Jonathan Hatch profile photo

Scalability

Spredfast8.4
Based on 18 answers
I give this a solid 10, because Spredfast has so many features and only continues to add to their platform.
Joey Buskirk profile photo
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • Our team uses social media to increase brand awareness. Spredfast has helped us achieve and measure our progress towards this goal. Content labels allowed us to track which content performed best. Knowing this enabled us to tailor future content and write posts that followers actually wanted to read and share, which then increased our social media following organically by thousands of users over the past year.
  • Our Spredfast account reps worked with us personally to perform an in-depth analysis of our social media followers. We now know who our key brand advocates and influential followers are.
  • During our company's annual conference, Spredfast's monitoring tools were invaluable for tracking mentions of the company and the conference. The tool also helped us track visits to the company website from social posts, which helped prove to executive leadership the value of social media.
Christina Hadly profile photo
  • Sprinklr saves time.
  • Sprinklr provides in depth analytics that are vital for proving ROI in areas such as customer service, engagement, growth, and marketing/conversion.
  • Sprinklr's workflow makes it simple for social and customer service teams to work seamlessly in the UI to manage customer inquiries and complaints and is able to track response times and volume.
Jonathan Hatch profile photo

Pricing Details

Spredfast

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Spredfast More Information

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr More Information