Sprinklr Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sprinklr Social
Score 8.1 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$299
per month per seat
Pricing
Sprinklr Social
Editions & Modules
Sprinklr Social Self-Serve Plan
$299
per month per seat
Sprinklr Social Enterprise Plan
Contact Us
Offerings
Pricing Offerings
Sprinklr Social
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeOptional
Additional Details
More Pricing Information
Community Pulse
Sprinklr Social
Considered Both Products
Sprinklr Social
Chose Sprinklr Social
We were not a fan of Hootsuite. In the beginning it was alright but we noticed very quickly how much slower it was than Sprinklr Modern Sales & Engagement and how much more we had to contact support. Their pulling streams would act up quite regularly, as would the responding to …
Chose Sprinklr Social
Hootsuite, is good and has good content management analytics in it. Sprinklr has better organization features and content review management flows.
Chose Sprinklr Social
I have used Spark Central in the past, but when compared with Sprinklr [Modern Sales & Engagement], it should be more developed and match the expectations of the end users of the tool. I have seen Sprinklr doing a great job when compared to Spark Central as soon as my …
Chose Sprinklr Social
Sprinklr met our needs as well as seemed to be a better fit with our directions for the year.
Chose Sprinklr Social
Sprinklr is a lot more compatible across multiple platforms and reporting is significantly more streamlined. This helps prevent agent overlap and the ability to add approved responses within the tool saves time and revenue. The ability to create listening queues is very helpful …
Chose Sprinklr Social
Sprinklr Modern Sales & Engagement stacks up [well] against its competitors because it has all the features and functionality [a] team could expect from this application. And not just that, it has been updating the application and deploying the latest features frequently that
Chose Sprinklr Social
I personally have not engaged with other companies like Sprinklr.
Chose Sprinklr Social
We like the interface and the options to add additional modules to Sprinklr. We are happy with the product and will continue to use it. Out of all the social CMS options out there, it truly is best in class. If budget allows one day, we would love to layer on Social Listening.
Chose Sprinklr Social
Sprinklr is a far superior tool that has more breadth and more tools under a unified platform. The listening, reporting, account management, advertising, content management was a lot more developed than the other companies we vetted. I spent weeks talking with various companies …
Chose Sprinklr Social
I am only working on the system, I don't control the contract, but Sprinklr is a very good system that does the job well.
Chose Sprinklr Social
At the time, Sprinklr was cutting edge, plus Sprout gets pretty pricey the more accounts you need to update and doubly so, the more people you need to give access to.
Chose Sprinklr Social
As I mentioned earlier, I enjoyed SproutSocial best, however, you are forced to use the publishing module if you want the paid module. I don't think the modern engagement module is bad, but it is not user-friendly and makes it difficult to engage with users. Plus, you can't …
Chose Sprinklr Social
Sprinklr has all the features and more integrated into one platform and with API access to all platforms and superior data visualization. Sprinklr is the best tool for enterprise-level clients.
Chose Sprinklr Social
Hootsuite is much more robust in terms of reporting on message data. The ability to metatag individual posts and report on custom fields was vital to our measurement strategy.
Chose Sprinklr Social
Sprinklr has made it easier to track all locations and give access to franchisees
Chose Sprinklr Social
None of these tools are incredibly easy to use but I found Sprinklr to be the most robust. Moreover, Sprinklr's support and account teams are excellent. I believe this to be an additional benefit as they're always quick to help solve any questions or issues that may arise.
Chose Sprinklr Social
Sprinklr is the preferred platform at my company. I used Social Bakers extensively at my previous company and liked it better. Even though the two have similar features (social publishing, content management, etc.), I found Social Bakers' user interface to be much clearer and …
Chose Sprinklr Social
We also used Datorama for reporting and Sprinklr required less of a manual upload than Datorama. Datorama's API is not as robust as Sprinklr's hence why most in the social marketing side still chose to use Sprinklr over Datorama. The reporting functionality in Sprinklr was more …
Top Pros
Top Cons
Features
Sprinklr Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Sprinklr Social
7.7
51 Ratings
1% above category average
Boolean keyword searches8.644 Ratings
Filtering out noise/spam8.247 Ratings
Sentiment analysis6.148 Ratings
Broad channel coverage7.847 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Sprinklr Social
8.0
51 Ratings
1% above category average
Content planning and scheduling8.148 Ratings
Audience targeting7.943 Ratings
Content optimization8.041 Ratings
Workflow management8.145 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Sprinklr Social
7.7
50 Ratings
5% below category average
Automated routing and prioritization6.343 Ratings
Customer interaction histories8.049 Ratings
Bulk actions8.646 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Sprinklr Social
6.8
43 Ratings
12% below category average
Lead generation6.330 Ratings
Content marketing5.636 Ratings
Paid media management7.331 Ratings
Campaigns and promotions8.237 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Sprinklr Social
8.5
54 Ratings
0% below category average
Twitter9.152 Ratings
Facebook8.352 Ratings
LinkedIn8.339 Ratings
Google+8.126 Ratings
Instagram8.751 Ratings
Pinterest8.227 Ratings
YouTube9.137 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Sprinklr Social
7.5
53 Ratings
5% below category average
Campaign success analytics7.349 Ratings
Real-time tracking8.152 Ratings
Competitor analysis7.235 Ratings
Account management
Comparison of Account management features of Product A and Product B
Sprinklr Social
7.4
51 Ratings
9% below category average
Role-based user permissions & privileges8.650 Ratings
Mobile access6.144 Ratings
Best Alternatives
Sprinklr Social
Small Businesses
Publer
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Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
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Score 9.3 out of 10
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User Ratings
Sprinklr Social
Likelihood to Recommend
7.8
(79 ratings)
Likelihood to Renew
7.0
(29 ratings)
Usability
10.0
(7 ratings)
Availability
9.1
(5 ratings)
Performance
8.2
(4 ratings)
Support Rating
9.9
(34 ratings)
In-Person Training
7.0
(2 ratings)
Online Training
8.4
(3 ratings)
Implementation Rating
9.0
(5 ratings)
Product Scalability
8.2
(1 ratings)
User Testimonials
Sprinklr Social
Likelihood to Recommend
Sprinklr
In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
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Pros
Sprinklr
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
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Cons
Sprinklr
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
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Likelihood to Renew
Sprinklr
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
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Usability
Sprinklr
It's simple to learn and easy to use. Compared to other social media monitoring tools like it, it has less of a learning curve than most. Between the filters, macros, tagging, and ability to like or reply to posts, it seems pretty comprehensive. At the very least, it accomplishes everything that my organization uses it for
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Reliability and Availability
Sprinklr
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
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Performance
Sprinklr
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
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Support Rating
Sprinklr
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
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In-Person Training
Sprinklr
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
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Online Training
Sprinklr
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
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Implementation Rating
Sprinklr
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Alternatives Considered
Sprinklr
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
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Scalability
Sprinklr
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
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Return on Investment
Sprinklr
  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
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