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Top Rated
124 Ratings
Top Rated
282 Ratings

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

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Top Rated
124 Ratings
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Score 7.8 out of 101
Top Rated
282 Ratings
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Score 8 out of 101

Likelihood to Recommend

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Sprout Social

SproutSocial is definitely more suited for those who have to manage many different pages. For our organization, we have 10 different clients so we have a lot to manage. SproutSocial makes it easy to post content for each client and make sure that everyone is covered. If there aren't a lot of pages necessary, then it wouldn't be that hard to just post the content organically versus through an outlet. Analytics on this website are easy to read so it makes it easy to give out to clients if necessary
Mckenzie Masters profile photo

Feature Rating Comparison

Listening/monitoring

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Sprout Social
6.8
Boolean keyword searches
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Sprout Social
7.7
Filtering out noise/spam
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sprout Social
7.3
Sentiment analysis
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.4
Sprout Social
5.5
Broad channel coverage
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Sprout Social
6.9

Publishing

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Sprout Social
8.1
Content planning and scheduling
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Sprout Social
8.2
Audience targeting
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
Sprout Social
8.1
Content optimization
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Sprout Social
7.8
Workflow management
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Sprout Social
8.4

Engagement

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Sprout Social
7.4
Automated routing and prioritization
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.9
Sprout Social
6.3
Customer interaction histories
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Sprout Social
8.5
Bulk actions
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Sprout Social
7.3

Marketing

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.8
Sprout Social
7.0
Lead generation
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.9
Sprout Social
6.5
Content marketing
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Sprout Social
8.2
Paid media management
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Sprout Social
6.2
Campaigns and promotions
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Sprout Social
7.2

Channel coverage/integration

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Sprout Social
7.9
Twitter
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.2
Sprout Social
9.1
Facebook
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
Sprout Social
8.3
LinkedIn
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Sprout Social
7.5
Google+
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Sprout Social
6.8
Instagram
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Sprout Social
7.8
Pinterest
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sprout Social
8.0
YouTube
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
Sprout Social
8.0

Reporting/analytics

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Sprout Social
8.3
Campaign success analytics
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0
Sprout Social
8.2
Real-time tracking
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Sprout Social
8.9
Competitor analysis
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Sprout Social
7.7

Account management

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Sprout Social
8.0
Role-based user permissions & privileges
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Sprout Social
9.0
Mobile access
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sprout Social
6.9

Pros

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Asset planning and content management that allows for optimizing, tagging, and scheduling of compliant posts to multiple social networks.
  • Centralized reporting and metrics of social network data.
  • Online community listening and engagement.
  • Real-time communications.
  • Brand monitoring and reputation management.
  • Automation functions that allow businesses to efficiently route operations and minimize manual tasks.
  • Mobile app allows you and your team to manage your company's online presence 24/7 from anywhere.
Rebecca Ruck profile photo

Sprout Social

  • Schedule content, but only Twitter.
  • Reporting! Reporting is by far my favorite tool of Sprout Social. It is easy to create custom reports for my clients using Sprout Social reporting. Exporting PDF and CSV make it so easy.
  • Discovery, it really helps my clean up my following on Twitter. I also can discover many people through searches and creating lists within Sprout.
  • Managing multiple content writers and community managers permissions and track what they have done.
Haley Holt profile photo

Cons

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • I would like to see more affordable Sprinklr online training available, especially for utilizing new features. I am planning to invest in a 4 day certification workshop in London this summer, but I estimate it will cost me $5k+.
  • There is the very rare, but occasional "bug". This is most likely due frequent updates. I find that "refreshing" my screen often solves any issue.
Rebecca Ruck profile photo

Sprout Social

  • I don't know if the clicks on Twitter are most accurate and I also wish it could pull in tweets.
  • I schedule all of my Facebook and Google+ posts on those social platforms, because it doesn't allow proper Facebook tags and the Google+ hashtags don't always show up.
  • I wish there was a Pinterest integration.
Haley Holt profile photo

Likelihood to Renew

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
Unless we find something better, we expect Sprinklr to constantly improve in something that is already great.
Jonathan Hatch profile photo

Sprout Social

Sprout Social 6.2
Based on 61 answers
I really like Sprout Social, but I am also using other platforms such as ShortStack, because not only does it allow me to create tabs and campaigns, it also provides analytics. I wish Sprout Social offered at least a mobile or campaign feature
Haley Holt profile photo

Usability

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
The product isn't as user friendly and intuitive as I would like.
No photo available

Sprout Social

Sprout Social 8.0
Based on 16 answers
The design and interface is simple and clean. Everything is labeled clearly and just makes sense.
Michelle Hebert profile photo

Reliability and Availability

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
I don't recall any downtime, though bugs in its ability to collect data or present data were somewhat common.
No photo available

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
No photo available

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 6.0
Based on 12 answers
They are very quick to respond and address those areas they can
No photo available

Sprout Social

Sprout Social 9.2
Based on 12 answers
I've only had one issue and the support team was quick to get back to me with a solution.
Michelle Hebert profile photo

In-Person Training

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Sprout Social

No score
No answers yet
No answers on this topic

Online Training

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Very personal attention
No photo available

Sprout Social

Sprout Social 7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Sprout Social

Sprout Social 8.9
Based on 10 answers
Smooth sailing.
Lisa Kribs-LaPierre profile photo

Alternatives Considered

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Prior to Sprinklr, we used a combination of of HootSuite and Radian 6. We eventually grew tired of using multiple platforms to achieve our goals. When we found Sprinklr we thought our prayers had been answered for an all-in-one tool. Sprinklr is on the forefront of social media management and listening/analytics because they are the only one currently offering such a robust platform designed to simplify things for a social enterprise.
Jonathan Hatch profile photo

Sprout Social

Although I enjoyed the layout and features of HootSuite, when it came to reporting and creating reports (proving ROI) for our clients, Sprout Social is much better
Mike Wolfe profile photo

Scalability

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Sprout Social

No score
No answers yet
No answers on this topic

Return on Investment

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Correct product concerns earlier in cycle - drive down expensive repair costs
  • Allows us to provide real time aid to customers in distressed situations
  • Provides the ability to review what is being said for all areas of the business
  • Greatly assists employees effectiveness
No photo available

Sprout Social

  • Sprout Social helped contribute to our clients' social followings, but you don't need a social management tool to do that.
  • If you need an easy-to-use social media management tool, then pick Sprout Social. If you need to track ROI metrics, I suggest you do some research.
  • If tracking your social media team's efforts are a business objective, then pick Sprout Social.
Fernando Ramirez profile photo

Screenshots

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprout Social

Pricing Details

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison