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Top Rated
136 Ratings
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Top Rated
301 Ratings

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

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Top Rated
136 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Sprout Social

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Top Rated
301 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
No photo available

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified profile photo

Feature Rating Comparison

Listening/monitoring

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Sprout Social
7.7
Boolean keyword searches
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Sprout Social
8.0
Filtering out noise/spam
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Sprout Social
6.9
Sentiment analysis
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.2
Sprout Social
7.2
Broad channel coverage
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Sprout Social
8.7

Publishing

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Sprout Social
7.8
Content planning and scheduling
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
Sprout Social
7.9
Audience targeting
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.9
Sprout Social
7.8
Content optimization
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sprout Social
7.6
Workflow management
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
Sprout Social
7.8

Engagement

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Sprout Social
7.8
Automated routing and prioritization
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Sprout Social
8.0
Customer interaction histories
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Sprout Social
8.1
Bulk actions
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Sprout Social
7.4

Marketing

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Sprout Social
7.2
Lead generation
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sprout Social
6.9
Content marketing
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Sprout Social
8.5
Paid media management
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.6
Sprout Social
6.2
Campaigns and promotions
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Sprout Social
7.2

Channel coverage/integration

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Sprout Social
8.0
Twitter
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.9
Sprout Social
9.0
Facebook
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.6
Sprout Social
8.5
LinkedIn
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Sprout Social
7.9
Google+
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Sprout Social
6.4
Instagram
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
Sprout Social
8.0
Pinterest
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
Sprout Social
8.3
YouTube
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
Sprout Social
8.0

Reporting/analytics

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
Sprout Social
8.0
Campaign success analytics
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0
Sprout Social
8.1
Real-time tracking
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Sprout Social
8.6
Competitor analysis
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Sprout Social
7.4

Account management

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
Sprout Social
8.1
Role-based user permissions & privileges
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Sprout Social
8.7
Mobile access
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.6
Sprout Social
7.5

Pros

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian profile photo

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier profile photo

Cons

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
No photo available

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V profile photo

Likelihood to Renew

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain profile photo

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner profile photo

Usability

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Sprout Social

Sprout Social 5.5
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst profile photo

Reliability and Availability

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
No photo available

Sprout Social

Sprout Social 8.0
Based on 7 answers
No answer on this topic is available.

Support

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 5.9
Based on 18 answers
99% of the time our team receives solid, timely support from the Sprinklr Support Team. As with anyone, the more info/screenshots you can provide, the better they can help you. They are always quick to respond, professional and do a great job of communicating the status and reaching out if they need more info.
No photo available

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre profile photo

In-Person Training

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Sprout Social

No score
No answers yet
No answers on this topic

Online Training

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
No photo available

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano profile photo

Implementation

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa profile photo

Alternatives Considered

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck profile photo

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack profile photo

Scalability

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Sprout Social

No score
No answers yet
No answers on this topic

Return on Investment

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Sprinklr has made it easier and simpler for my team to submit content to our clients for approval, but the complications come in afterward because of the way the tool is set up in "streams" that only shows for certain users and navigating within the tool can be difficult.
  • We do not use Sprinklr's services for customer service or moderation but another tool so this is sort of a wasted expense in that realm.
No photo available

Sprout Social

  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Stephanie MacMillan profile photo

Screenshots

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprout Social

Pricing Details

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5
Sprout Social
7.9

Likelihood to Renew

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
Sprout Social
6.2

Usability

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Sprout Social
5.5

Reliability and Availability

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.1
Sprout Social
7.7

Performance

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Sprout Social
8.0

Support

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
5.9
Sprout Social
3.0

In-Person Training

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sprout Social

Online Training

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Sprout Social
7.3

Implementation

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0
Sprout Social
8.9

Scalability

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Sprout Social

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