47 Ratings
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Score 7.7 out of 100
38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Feature Set Ratings

    Content Creation

    7.6

    Sprinklr Modern Marketing & Advertising

    76%

    Sprout Analytics (Simply Measured)

    Feature Set Not Supported
    N/A
    Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

    Ideation

    6.4
    64%
    4 Ratings
    N/A
    0 Ratings

    Approval workflows

    6.5
    65%
    5 Ratings
    N/A
    0 Ratings

    Content collaboration

    8.6
    86%
    6 Ratings
    N/A
    0 Ratings

    Content calendar

    9.4
    94%
    6 Ratings
    N/A
    0 Ratings

    Network for content licensing/production

    7.3
    73%
    1 Rating
    N/A
    0 Ratings

    Content Publishing

    8.3

    Sprinklr Modern Marketing & Advertising

    83%

    Sprout Analytics (Simply Measured)

    Feature Set Not Supported
    N/A
    Sprinklr Modern Marketing & Advertising ranks higher in 6/6 features

    Content hub

    8.0
    80%
    5 Ratings
    N/A
    0 Ratings

    Forms / Gated content

    8.0
    80%
    3 Ratings
    N/A
    0 Ratings

    Embedded CTAs

    8.5
    85%
    3 Ratings
    N/A
    0 Ratings

    Content distribution

    7.9
    79%
    7 Ratings
    N/A
    0 Ratings

    Content promotion

    8.4
    84%
    6 Ratings
    N/A
    0 Ratings

    Content automation

    9.0
    90%
    5 Ratings
    N/A
    0 Ratings

    Content Reporting & Analytics

    8.2

    Sprinklr Modern Marketing & Advertising

    82%

    Sprout Analytics (Simply Measured)

    Feature Set Not Supported
    N/A
    Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

    Audience profiling and targeting

    7.4
    74%
    8 Ratings
    N/A
    0 Ratings

    Closed-loop tracking and reporting

    8.3
    83%
    7 Ratings
    N/A
    0 Ratings

    Content performance analytics

    9.4
    94%
    8 Ratings
    N/A
    0 Ratings

    Campaign optimization dashboard

    7.8
    78%
    6 Ratings
    N/A
    0 Ratings

    Competitive analytics

    8.3
    83%
    7 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Sprout Analytics (Simply Measured) is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    7.8

    Sprinklr Modern Marketing & Advertising

    78%
    17 Ratings
    9.0

    Sprout Analytics (Simply Measured)

    90%
    14 Ratings

    Likelihood to Renew

    Sprinklr Modern Marketing & Advertising

    N/A
    0 Ratings
    9.2

    Sprout Analytics (Simply Measured)

    92%
    7 Ratings

    Usability

    Sprinklr Modern Marketing & Advertising

    N/A
    0 Ratings
    7.0

    Sprout Analytics (Simply Measured)

    70%
    1 Rating

    Support Rating

    8.5

    Sprinklr Modern Marketing & Advertising

    85%
    29 Ratings
    10.0

    Sprout Analytics (Simply Measured)

    100%
    4 Ratings

    In-Person Training

    Sprinklr Modern Marketing & Advertising

    N/A
    0 Ratings
    8.0

    Sprout Analytics (Simply Measured)

    80%
    1 Rating

    Online Training

    Sprinklr Modern Marketing & Advertising

    N/A
    0 Ratings
    6.0

    Sprout Analytics (Simply Measured)

    60%
    1 Rating

    Implementation Rating

    Sprinklr Modern Marketing & Advertising

    N/A
    0 Ratings
    8.0

    Sprout Analytics (Simply Measured)

    80%
    2 Ratings

    Likelihood to Recommend

    Sprinklr

    Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
    Read full review

    Sprout Social

    When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?
    Read full review

    Pros

    Sprinklr

    • Great personal attention from our account executive. They tried their best to coach and onboarding.
    • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
    • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
    Read full review

    Sprout Social

    • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
    • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
    • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
    • Key insights generated in the dashboard page help add fast context for performance.
    Read full review

    Cons

    Sprinklr

    • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
    Read full review

    Sprout Social

    • While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
    • Not a super user friendly interface. I found it to be a bit clunky and dated looking.
    • While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
    Read full review

    Pricing Details

    Sprinklr Modern Marketing & Advertising

    Starting Price

    Editions & Modules

    Sprinklr Modern Marketing & Advertising editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Sprout Analytics (Simply Measured)

      Starting Price

      $89 per month per user

      Editions & Modules

      Sprout Analytics (Simply Measured) editions and modules pricing
      EditionModules
      Standard$891
      Professional$1492
      Advanced$2493

      Footnotes

      1. per month per user
      2. per month per user
      3. per month per user

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Sprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.

      Likelihood to Renew

      Sprinklr

      No answers on this topic

      Sprout Social

      For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
      Read full review

      Usability

      Sprinklr

      No answers on this topic

      Sprout Social

      The interface is very simple and organized around the core elements of the platform : the reports.
      Read full review

      Support Rating

      Sprinklr

      We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
      Read full review

      Sprout Social

      Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
      Read full review

      Implementation Rating

      Sprinklr

      No answers on this topic

      Sprout Social

      Very good implementation.
      Read full review

      Alternatives Considered

      Sprinklr

      We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
      Read full review

      Sprout Social

      Sprinklr is easier to use, deploy and understand for first-time users. It has the right amount of options without becoming difficult to use. In a few hours a new team could be scheduling content and creating some performance reports in an easy way
      Read full review

      Return on Investment

      Sprinklr

      • Time saved on reporting: no need to request any reports from social media agencies anymore
      • Time saved on optimisations thanks to AI optimisations available on the platform
      • Increased team collaboration: local users have visibility on the best performing content across all the markets
      Read full review

      Sprout Social

      • Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
      • Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?
      Read full review

      Add comparison