SnapApp (discontinued) vs. Sprinklr Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SnapApp (discontinued)
Score 8.1 out of 10
N/A
The SnapApp Interactive Content Marketing platform that was acquired by Uberflip December 2019 was discontinued by Uberflip at the end of July 2022. It is no longer available.N/A
Sprinklr Marketing
Score 7.2 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
Pricing
SnapApp (discontinued)Sprinklr Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SnapApp (discontinued)Sprinklr Marketing
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SnapApp (discontinued)Sprinklr Marketing
Top Pros
Top Cons
Features
SnapApp (discontinued)Sprinklr Marketing
Content Creation
Comparison of Content Creation features of Product A and Product B
SnapApp (discontinued)
8.0
5 Ratings
1% below category average
Sprinklr Marketing
7.0
6 Ratings
14% below category average
Ideation8.05 Ratings5.03 Ratings
Approval workflows00 Ratings5.14 Ratings
Content collaboration00 Ratings8.25 Ratings
Content calendar00 Ratings9.65 Ratings
Network for content licensing/production00 Ratings7.31 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
SnapApp (discontinued)
9.2
5 Ratings
13% above category average
Sprinklr Marketing
8.0
6 Ratings
1% below category average
Content hub10.05 Ratings9.14 Ratings
Forms / Gated content8.05 Ratings5.52 Ratings
Embedded CTAs9.94 Ratings9.12 Ratings
Content distribution9.05 Ratings7.36 Ratings
Content promotion00 Ratings8.15 Ratings
Content automation00 Ratings9.14 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
SnapApp (discontinued)
9.0
4 Ratings
15% above category average
Sprinklr Marketing
8.5
7 Ratings
9% above category average
Content performance analytics9.04 Ratings9.67 Ratings
Audience profiling and targeting00 Ratings8.17 Ratings
Closed-loop tracking and reporting00 Ratings8.56 Ratings
Campaign optimization dashboard00 Ratings7.75 Ratings
Competitive analytics00 Ratings8.56 Ratings
Best Alternatives
SnapApp (discontinued)Sprinklr Marketing
Small Businesses
Vyond
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Score 8.7 out of 10
Vyond
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Score 8.7 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Vyond
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Score 8.7 out of 10
Enterprises
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Score 8.7 out of 10
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Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SnapApp (discontinued)Sprinklr Marketing
Likelihood to Recommend
8.0
(7 ratings)
7.0
(16 ratings)
Likelihood to Renew
4.8
(2 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
8.0
(16 ratings)
User Testimonials
SnapApp (discontinued)Sprinklr Marketing
Likelihood to Recommend
Discontinued Products
Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.
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Sprinklr
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
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Pros
Discontinued Products
  • Organically involves the potential client.
  • Intelligently captures and utilizes clients' pain points to more effectively engage and close.
  • Kinder, gentler selling voice!
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Sprinklr
  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
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Cons
Discontinued Products
  • Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
  • Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.
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Sprinklr
  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
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Likelihood to Renew
Discontinued Products
We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals
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Sprinklr
No answers on this topic
Support Rating
Discontinued Products
Real team standing behind the product.
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Sprinklr
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
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Alternatives Considered
Discontinued Products
Although not a direct comparison (Canva is an online graphic design application), it has many of the editing features that I think would greatly benefit SnapApp's usability. However, as far as I'm aware, SnapApp is one of the only online platforms designed to create interactive content and is accessible for a basic user.
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Sprinklr
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
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Return on Investment
Discontinued Products
  • SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
  • It allows us to create engaging experiences for our prospects that aren't really available through other means.
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Sprinklr
  • Time saved on reporting: no need to request any reports from social media agencies anymore
  • Time saved on optimisations thanks to AI optimisations available on the platform
  • Increased team collaboration: local users have visibility on the best performing content across all the markets
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ScreenShots

SnapApp (discontinued) Screenshots

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