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76 Ratings

Sprinklr Modern Research

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76 Ratings
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Score 8.8 out of 100
38 Ratings
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Score 7.8 out of 100

Attribute Ratings

  • Sprinklr Modern Research is rated higher in 1 area: Usability
  • Sprout Analytics (Simply Measured) is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.6

Sprinklr Modern Research

86%
28 Ratings
9.0

Sprout Analytics (Simply Measured)

90%
14 Ratings

Likelihood to Renew

Sprinklr Modern Research

N/A
0 Ratings
9.2

Sprout Analytics (Simply Measured)

92%
7 Ratings

Usability

8.2

Sprinklr Modern Research

82%
1 Rating
7.0

Sprout Analytics (Simply Measured)

70%
1 Rating

Support Rating

7.4

Sprinklr Modern Research

74%
6 Ratings
10.0

Sprout Analytics (Simply Measured)

100%
4 Ratings

In-Person Training

Sprinklr Modern Research

N/A
0 Ratings
8.0

Sprout Analytics (Simply Measured)

80%
1 Rating

Online Training

Sprinklr Modern Research

N/A
0 Ratings
6.0

Sprout Analytics (Simply Measured)

60%
1 Rating

Implementation Rating

Sprinklr Modern Research

N/A
0 Ratings
8.0

Sprout Analytics (Simply Measured)

80%
2 Ratings

Vendor post-sale

9.1

Sprinklr Modern Research

91%
1 Rating

Sprout Analytics (Simply Measured)

N/A
0 Ratings

Vendor pre-sale

4.5

Sprinklr Modern Research

45%
1 Rating

Sprout Analytics (Simply Measured)

N/A
0 Ratings

Likelihood to Recommend

Sprinklr

Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
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Sprout Social

When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?
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Pros

Sprinklr

  • Product Insight — Being able to add in our products so we can have positive and negative insights.
  • Community Insights — We were able to watch out community and see what they were talking about.
  • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
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Sprout Social

  • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
  • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
  • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
  • Key insights generated in the dashboard page help add fast context for performance.
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Cons

Sprinklr

  • Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
  • 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
  • Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
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Sprout Social

  • While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
  • Not a super user friendly interface. I found it to be a bit clunky and dated looking.
  • While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
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Pricing Details

Sprinklr Modern Research

Starting Price

Editions & Modules

Sprinklr Modern Research editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Sprout Analytics (Simply Measured)

    Starting Price

    $89 per month per user

    Editions & Modules

    Sprout Analytics (Simply Measured) editions and modules pricing
    EditionModules
    Standard$891
    Professional$1492
    Advanced$2493

    Footnotes

    1. per month per user
    2. per month per user
    3. per month per user

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Sprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.

    Likelihood to Renew

    Sprinklr

    No answers on this topic

    Sprout Social

    For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
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    Usability

    Sprinklr

    Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
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    Sprout Social

    The interface is very simple and organized around the core elements of the platform : the reports.
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    Support Rating

    Sprinklr

    We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
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    Sprout Social

    Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
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    Implementation Rating

    Sprinklr

    No answers on this topic

    Sprout Social

    Very good implementation.
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    Alternatives Considered

    Sprinklr

    They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
    Read full review

    Sprout Social

    Sprinklr is easier to use, deploy and understand for first-time users. It has the right amount of options without becoming difficult to use. In a few hours a new team could be scheduling content and creating some performance reports in an easy way
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    Return on Investment

    Sprinklr

    • It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it.
    • Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done.
    • User friendly UI has made it easy to operate and increase productivity.
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    Sprout Social

    • Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
    • Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?
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