Sprinklr Social vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sprinklr Social
Score 8.0 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$299
per month per seat
Sprout Social
Score 8.1 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
Sprinklr SocialSprout Social
Editions & Modules
Sprinklr Social Advanced Plan
$299
per month per seat
Sprinklr Social Enterprise Plan
Contact Us
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
Sprinklr SocialSprout Social
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Sprinklr SocialSprout Social
Considered Both Products
Sprinklr Social
Chose Sprinklr Social
Sprinklr is a far superior tool that has more breadth and more tools under a unified platform. The listening, reporting, account management, advertising, content management was a lot more developed than the other companies we vetted. I spent weeks talking with various companies …
Chose Sprinklr Social
At the time, Sprinklr was cutting edge, plus Sprout gets pretty pricey the more accounts you need to update and doubly so, the more people you need to give access to.
Chose Sprinklr Social
As I mentioned earlier, I enjoyed SproutSocial best, however, you are forced to use the publishing module if you want the paid module. I don't think the modern engagement module is bad, but it is not user-friendly and makes it difficult to engage with users. Plus, you can't …
Chose Sprinklr Social
Sprinklr has all the features and more integrated into one platform and with API access to all platforms and superior data visualization. Sprinklr is the best tool for enterprise-level clients.
Chose Sprinklr Social
None of these tools are incredibly easy to use but I found Sprinklr to be the most robust. Moreover, Sprinklr's support and account teams are excellent. I believe this to be an additional benefit as they're always quick to help solve any questions or issues that may arise.
Chose Sprinklr Social
I think that Sprinklr is strongest in analytics and community management - however - the interface of the other platforms I have used is more friendly and other colleagues have a harder time with navigating the Sprinklr platform.
Chose Sprinklr Social
Sprinklr is competitive within its category, but like the other brands, it offers the same general suite of tools with different branding.
Chose Sprinklr Social
We chose Sprinklr because after testing out the others we realized this was the most efficient platform for our team to use. We also really appreciate the reporting, it's extremely useful for our marketing team when reporting to clients weekly.
Chose Sprinklr Social
I prefer Sprinklr above other social media tools because it has the most features of anything I've worked with. This can be complicated and overwhelming, but our customer success team has helped ensure that we effectively use the tools available.
Chose Sprinklr Social
I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic …
Chose Sprinklr Social
We looked at Sprout Social, Salesforce Marketing Cloud, & SocialEngage.

Sprout Social and EngageSocial are good products for mid-market organizations with relatively simple needs. They have excellent monitoring / listening capabilities, but less robust reporting capabilities.
Sprout Social
Chose Sprout Social
I believe that Spredfast and Sprinklr are better in terms of community management and brand engagement. Spredfast has great reporting capabilities, however, the Sprout interface and overall display is easier to navigate and display a PDF for clients on how our content is doing …
Chose Sprout Social
We used Sprinklr and had many difficulties with customer service. Our contact frequently did not respond to our issues and would crash almost daily. Sprout Social has a much easier platform to use and understand, and they are always ready and willing to help or listen to any …
Top Pros
Top Cons
Features
Sprinklr SocialSprout Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Sprinklr Social
7.7
51 Ratings
1% above category average
Sprout Social
7.2
53 Ratings
6% below category average
Boolean keyword searches8.644 Ratings6.739 Ratings
Filtering out noise/spam8.247 Ratings6.943 Ratings
Sentiment analysis6.248 Ratings6.924 Ratings
Broad channel coverage7.847 Ratings8.134 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Sprinklr Social
8.1
51 Ratings
2% above category average
Sprout Social
4.9
57 Ratings
47% below category average
Content planning and scheduling8.248 Ratings7.057 Ratings
Audience targeting7.943 Ratings3.148 Ratings
Content optimization8.041 Ratings3.749 Ratings
Workflow management8.145 Ratings5.952 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Sprinklr Social
7.7
50 Ratings
5% below category average
Sprout Social
5.9
55 Ratings
31% below category average
Automated routing and prioritization6.443 Ratings2.825 Ratings
Customer interaction histories8.049 Ratings7.751 Ratings
Bulk actions8.646 Ratings7.246 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Sprinklr Social
6.9
43 Ratings
10% below category average
Sprout Social
4.7
39 Ratings
48% below category average
Lead generation6.430 Ratings2.531 Ratings
Content marketing5.736 Ratings3.135 Ratings
Paid media management7.431 Ratings6.23 Ratings
Campaigns and promotions8.237 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Sprinklr Social
8.5
54 Ratings
0% below category average
Sprout Social
7.5
59 Ratings
13% below category average
Twitter9.152 Ratings7.757 Ratings
Facebook8.352 Ratings6.459 Ratings
LinkedIn8.339 Ratings8.252 Ratings
Google+8.226 Ratings7.721 Ratings
Instagram8.751 Ratings7.049 Ratings
Pinterest8.227 Ratings7.214 Ratings
YouTube9.137 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Sprinklr Social
7.6
53 Ratings
3% below category average
Sprout Social
5.8
58 Ratings
30% below category average
Campaign success analytics7.449 Ratings4.354 Ratings
Real-time tracking8.152 Ratings6.455 Ratings
Competitor analysis7.235 Ratings6.847 Ratings
Account management
Comparison of Account management features of Product A and Product B
Sprinklr Social
7.4
51 Ratings
10% below category average
Sprout Social
7.6
58 Ratings
7% below category average
Role-based user permissions & privileges8.650 Ratings7.655 Ratings
Mobile access6.144 Ratings7.551 Ratings
Best Alternatives
Sprinklr SocialSprout Social
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sprinklr SocialSprout Social
Likelihood to Recommend
7.8
(79 ratings)
7.4
(115 ratings)
Likelihood to Renew
7.0
(29 ratings)
9.0
(62 ratings)
Usability
10.0
(7 ratings)
7.0
(42 ratings)
Availability
9.1
(5 ratings)
7.7
(8 ratings)
Performance
8.2
(4 ratings)
8.0
(7 ratings)
Support Rating
9.9
(34 ratings)
5.1
(37 ratings)
In-Person Training
7.0
(2 ratings)
-
(0 ratings)
Online Training
8.4
(3 ratings)
7.3
(3 ratings)
Implementation Rating
9.0
(5 ratings)
10.0
(11 ratings)
Product Scalability
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Sprinklr SocialSprout Social
Likelihood to Recommend
Sprinklr
In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
Read full review
Sprout Social
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
Read full review
Pros
Sprinklr
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Read full review
Sprout Social
  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
Read full review
Cons
Sprinklr
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Read full review
Sprout Social
  • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
  • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
  • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
Read full review
Likelihood to Renew
Sprinklr
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
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Sprout Social
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Read full review
Usability
Sprinklr
It's simple to learn and easy to use. Compared to other social media monitoring tools like it, it has less of a learning curve than most. Between the filters, macros, tagging, and ability to like or reply to posts, it seems pretty comprehensive. At the very least, it accomplishes everything that my organization uses it for
Read full review
Sprout Social
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
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Reliability and Availability
Sprinklr
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
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Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
Sprinklr
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
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Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Support Rating
Sprinklr
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
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Sprout Social
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
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In-Person Training
Sprinklr
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
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Sprout Social
No answers on this topic
Online Training
Sprinklr
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Read full review
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
Sprinklr
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Sprinklr
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
Read full review
Sprout Social
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
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Scalability
Sprinklr
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Read full review
Sprout Social
No answers on this topic
Return on Investment
Sprinklr
  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
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Sprout Social
  • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
  • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
  • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
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ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.