What users are saying about
155 Ratings
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Score 8.5 out of 100
158 Ratings
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Score 7.6 out of 100

Feature Set Ratings

    Listening/monitoring

    8.0

    Sprinklr Social Engagement & Sales

    80%

    Twitter Ads

    Feature Set Not Supported
    N/A
    Sprinklr Social Engagement & Sales ranks higher in 4/4 features

    Boolean keyword searches

    7.9
    79%
    42 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    7.9
    79%
    45 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    7.2
    72%
    46 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    9.2
    92%
    45 Ratings
    N/A
    0 Ratings

    Publishing

    8.0

    Sprinklr Social Engagement & Sales

    80%

    Twitter Ads

    Feature Set Not Supported
    N/A
    Sprinklr Social Engagement & Sales ranks higher in 4/4 features

    Content planning and scheduling

    8.2
    82%
    47 Ratings
    N/A
    0 Ratings

    Audience targeting

    7.5
    75%
    42 Ratings
    N/A
    0 Ratings

    Content optimization

    8.0
    80%
    40 Ratings
    N/A
    0 Ratings

    Workflow management

    8.5
    85%
    44 Ratings
    N/A
    0 Ratings

    Engagement

    8.2

    Sprinklr Social Engagement & Sales

    82%

    Twitter Ads

    Feature Set Not Supported
    N/A
    Sprinklr Social Engagement & Sales ranks higher in 3/3 features

    Automated routing and prioritization

    8.6
    86%
    42 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    7.8
    78%
    47 Ratings
    N/A
    0 Ratings

    Bulk actions

    8.3
    83%
    44 Ratings
    N/A
    0 Ratings

    Marketing

    8.8

    Sprinklr Social Engagement & Sales

    88%

    Twitter Ads

    Feature Set Not Supported
    N/A
    Sprinklr Social Engagement & Sales ranks higher in 4/4 features

    Lead generation

    8.2
    82%
    29 Ratings
    N/A
    0 Ratings

    Content marketing

    9.0
    90%
    35 Ratings
    N/A
    0 Ratings

    Paid media management

    8.9
    89%
    30 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    8.9
    89%
    36 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    9.2

    Sprinklr Social Engagement & Sales

    92%

    Twitter Ads

    Feature Set Not Supported
    N/A
    Sprinklr Social Engagement & Sales ranks higher in 7/7 features

    Twitter

    8.9
    89%
    50 Ratings
    N/A
    0 Ratings

    Facebook

    9.1
    91%
    50 Ratings
    N/A
    0 Ratings

    LinkedIn

    9.4
    94%
    37 Ratings
    N/A
    0 Ratings

    Google+

    9.3
    93%
    25 Ratings
    N/A
    0 Ratings

    Instagram

    9.2
    92%
    49 Ratings
    N/A
    0 Ratings

    Pinterest

    9.5
    95%
    26 Ratings
    N/A
    0 Ratings

    YouTube

    9.2
    92%
    35 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    8.4

    Sprinklr Social Engagement & Sales

    84%

    Twitter Ads

    Feature Set Not Supported
    N/A
    Sprinklr Social Engagement & Sales ranks higher in 3/3 features

    Campaign success analytics

    8.7
    87%
    48 Ratings
    N/A
    0 Ratings

    Real-time tracking

    8.3
    83%
    50 Ratings
    N/A
    0 Ratings

    Competitor analysis

    8.1
    81%
    34 Ratings
    N/A
    0 Ratings

    Account management

    8.4

    Sprinklr Social Engagement & Sales

    84%

    Twitter Ads

    Feature Set Not Supported
    N/A
    Sprinklr Social Engagement & Sales ranks higher in 2/2 features

    Role-based user permissions & privileges

    8.5
    85%
    48 Ratings
    N/A
    0 Ratings

    Mobile access

    8.3
    83%
    42 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Sprinklr Social Engagement & Sales is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability

    Likelihood to Recommend

    8.7

    Sprinklr Social Engagement & Sales

    87%
    77 Ratings
    7.3

    Twitter Ads

    73%
    36 Ratings

    Likelihood to Renew

    8.5

    Sprinklr Social Engagement & Sales

    85%
    28 Ratings
    6.0

    Twitter Ads

    60%
    1 Rating

    Usability

    8.0

    Sprinklr Social Engagement & Sales

    80%
    6 Ratings
    6.0

    Twitter Ads

    60%
    1 Rating

    Availability

    9.1

    Sprinklr Social Engagement & Sales

    91%
    10 Ratings

    Twitter Ads

    N/A
    0 Ratings

    Performance

    8.2

    Sprinklr Social Engagement & Sales

    82%
    8 Ratings

    Twitter Ads

    N/A
    0 Ratings

    Support Rating

    9.0

    Sprinklr Social Engagement & Sales

    90%
    51 Ratings

    Twitter Ads

    N/A
    0 Ratings

    In-Person Training

    7.0

    Sprinklr Social Engagement & Sales

    70%
    2 Ratings

    Twitter Ads

    N/A
    0 Ratings

    Online Training

    8.4

    Sprinklr Social Engagement & Sales

    84%
    3 Ratings

    Twitter Ads

    N/A
    0 Ratings

    Implementation Rating

    9.0

    Sprinklr Social Engagement & Sales

    90%
    10 Ratings

    Twitter Ads

    N/A
    0 Ratings

    Product Scalability

    8.2

    Sprinklr Social Engagement & Sales

    82%
    1 Rating

    Twitter Ads

    N/A
    0 Ratings

    Likelihood to Recommend

    Sprinklr

    In my perspective, I would say Sprinklr Modern Sales &
    Engagement is best suited for teams and organizations who are more involved in
    automating social media activities, getting a great analytical report on
    activity engagement, and generating lists and bolds that helps determine the
    trends and events, etc. One of the best tools that one could use for clients
    with every information they would need.
    Read full review

    Twitter

    I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
    Read full review

    Pros

    Sprinklr

    • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
    • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
    • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
    Read full review

    Twitter

    • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
    • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
    • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
    Read full review

    Cons

    Sprinklr

    • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
    • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
    Read full review

    Twitter

    • Limitation of characters to only 140.
    • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
    • Not as many users as Facebook.
    Read full review

    Pricing Details

    Sprinklr Social Engagement & Sales

    Starting Price

    Editions & Modules

    Sprinklr Social Engagement & Sales editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Twitter Ads

      Starting Price

      Editions & Modules

      Twitter Ads editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        Sprinklr

        I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
        Read full review

        Twitter

        Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
        Read full review

        Usability

        Sprinklr

        Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
        Read full review

        Twitter

        The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
        Read full review

        Reliability and Availability

        Sprinklr

        Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
        Read full review

        Twitter

        No answers on this topic

        Performance

        Sprinklr

        Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
        Read full review

        Twitter

        No answers on this topic

        Support Rating

        Sprinklr

        Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
        Read full review

        Twitter

        No answers on this topic

        In-Person Training

        Sprinklr

        I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
        Read full review

        Twitter

        No answers on this topic

        Online Training

        Sprinklr

        Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
        Read full review

        Twitter

        No answers on this topic

        Implementation Rating

        Sprinklr

        The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
        Read full review

        Twitter

        No answers on this topic

        Alternatives Considered

        Sprinklr

        As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
        Read full review

        Twitter

        Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
        Read full review

        Scalability

        Sprinklr

        Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
        Read full review

        Twitter

        No answers on this topic

        Return on Investment

        Sprinklr

        • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
        • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
        • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
        Read full review

        Twitter

        • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
        • Another positive impact is that due to having more followers, we now have more visits to our site.
        • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
        Read full review

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