What users are saying about
153 Ratings
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Score 8.3 out of 100
138 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Sprinklr Modern Sales & Engagement

Clients, such as ours, that want multiple social media platforms observed and engaged with would really work well with Sprinklr Modern Sales & Engagement. In a matter of minutes we can engage with people across multiple platforms, such as Facebook, Twitter, Instagram, LinkedIn and more. It would take so much more time, and therefore resources, to do all of these manually.
Anonymous | TrustRadius Reviewer

Twitter Ads

I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere.While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Sprinklr Modern Sales & Engagement
7.0
Twitter Ads
Boolean keyword searches
Sprinklr Modern Sales & Engagement
6.8
Twitter Ads
Filtering out noise/spam
Sprinklr Modern Sales & Engagement
7.0
Twitter Ads
Sentiment analysis
Sprinklr Modern Sales & Engagement
5.9
Twitter Ads
Broad channel coverage
Sprinklr Modern Sales & Engagement
8.6
Twitter Ads

Publishing

Sprinklr Modern Sales & Engagement
7.2
Twitter Ads
Content planning and scheduling
Sprinklr Modern Sales & Engagement
7.5
Twitter Ads
Audience targeting
Sprinklr Modern Sales & Engagement
6.9
Twitter Ads
Content optimization
Sprinklr Modern Sales & Engagement
6.9
Twitter Ads
Workflow management
Sprinklr Modern Sales & Engagement
7.4
Twitter Ads

Engagement

Sprinklr Modern Sales & Engagement
7.7
Twitter Ads
Automated routing and prioritization
Sprinklr Modern Sales & Engagement
8.0
Twitter Ads
Customer interaction histories
Sprinklr Modern Sales & Engagement
7.3
Twitter Ads
Bulk actions
Sprinklr Modern Sales & Engagement
7.8
Twitter Ads

Marketing

Sprinklr Modern Sales & Engagement
8.0
Twitter Ads
Lead generation
Sprinklr Modern Sales & Engagement
7.0
Twitter Ads
Content marketing
Sprinklr Modern Sales & Engagement
8.5
Twitter Ads
Paid media management
Sprinklr Modern Sales & Engagement
8.1
Twitter Ads
Campaigns and promotions
Sprinklr Modern Sales & Engagement
8.4
Twitter Ads

Channel coverage/integration

Sprinklr Modern Sales & Engagement
8.3
Twitter Ads
Twitter
Sprinklr Modern Sales & Engagement
8.5
Twitter Ads
Facebook
Sprinklr Modern Sales & Engagement
8.7
Twitter Ads
LinkedIn
Sprinklr Modern Sales & Engagement
8.5
Twitter Ads
Google+
Sprinklr Modern Sales & Engagement
7.8
Twitter Ads
Instagram
Sprinklr Modern Sales & Engagement
7.9
Twitter Ads
Pinterest
Sprinklr Modern Sales & Engagement
8.2
Twitter Ads
YouTube
Sprinklr Modern Sales & Engagement
8.3
Twitter Ads

Reporting/analytics

Sprinklr Modern Sales & Engagement
8.0
Twitter Ads
Campaign success analytics
Sprinklr Modern Sales & Engagement
8.3
Twitter Ads
Real-time tracking
Sprinklr Modern Sales & Engagement
8.1
Twitter Ads
Competitor analysis
Sprinklr Modern Sales & Engagement
7.7
Twitter Ads

Account management

Sprinklr Modern Sales & Engagement
7.3
Twitter Ads
Role-based user permissions & privileges
Sprinklr Modern Sales & Engagement
7.6
Twitter Ads
Mobile access
Sprinklr Modern Sales & Engagement
7.1
Twitter Ads

Pros

Sprinklr Modern Sales & Engagement

  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Anonymous | TrustRadius Reviewer

Twitter Ads

  • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
  • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
  • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
Anthonia Aveh | TrustRadius Reviewer

Cons

Sprinklr Modern Sales & Engagement

  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Romain Vezirian | TrustRadius Reviewer

Twitter Ads

  • Limitation of characters to only 140.
  • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
  • Not as many users as Facebook.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain | TrustRadius Reviewer

Twitter Ads

Twitter Ads 6.0
Based on 1 answer
Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
Anonymous | TrustRadius Reviewer

Usability

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri | TrustRadius Reviewer

Twitter Ads

Twitter Ads 6.0
Based on 1 answer
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 9.1
Based on 10 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson | TrustRadius Reviewer

Twitter Ads

No score
No answers yet
No answers on this topic

Performance

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.2
Based on 8 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Anonymous | TrustRadius Reviewer

Twitter Ads

No score
No answers yet
No answers on this topic

Support Rating

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 7.5
Based on 46 answers
I have found the Sprinklr team we have worked with very willing to meet and work with us whenever we have needed them. The tool isn't perfect, but their team is very responsive to our needs. Couldn't ask for better support.
Taylor Hone | TrustRadius Reviewer

Twitter Ads

No score
No answers yet
No answers on this topic

In-Person Training

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Anonymous | TrustRadius Reviewer

Twitter Ads

No score
No answers yet
No answers on this topic

Online Training

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Anonymous | TrustRadius Reviewer

Twitter Ads

No score
No answers yet
No answers on this topic

Implementation Rating

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 9.0
Based on 10 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Anonymous | TrustRadius Reviewer

Twitter Ads

No score
No answers yet
No answers on this topic

Alternatives Considered

Sprinklr Modern Sales & Engagement

As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
Anonymous | TrustRadius Reviewer

Twitter Ads

Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
Nicholas De Salvo | TrustRadius Reviewer

Scalability

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze | TrustRadius Reviewer

Twitter Ads

No score
No answers yet
No answers on this topic

Return on Investment

Sprinklr Modern Sales & Engagement

  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
Rebecca Ruck | TrustRadius Reviewer

Twitter Ads

  • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
  • Another positive impact is that due to having more followers, we now have more visits to our site.
  • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
Anonymous | TrustRadius Reviewer

Pricing Details

Sprinklr Modern Sales & Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twitter Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Sprinklr Modern Sales & Engagement
8.0
Twitter Ads
8.1

Likelihood to Renew

Sprinklr Modern Sales & Engagement
8.5
Twitter Ads
6.0

Usability

Sprinklr Modern Sales & Engagement
8.0
Twitter Ads
6.0

Reliability and Availability

Sprinklr Modern Sales & Engagement
9.1
Twitter Ads

Performance

Sprinklr Modern Sales & Engagement
8.2
Twitter Ads

Support Rating

Sprinklr Modern Sales & Engagement
7.5
Twitter Ads

In-Person Training

Sprinklr Modern Sales & Engagement
7.0
Twitter Ads

Online Training

Sprinklr Modern Sales & Engagement
8.4
Twitter Ads

Implementation Rating

Sprinklr Modern Sales & Engagement
9.0
Twitter Ads

Scalability

Sprinklr Modern Sales & Engagement
8.2
Twitter Ads

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